Slide 1.1 Chapter The nature of business and management research and the structure of this book Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.2 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.3 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.4 Introduction to the research process Things to consider • Realities and pitfalls of research • Approaches, strategies and methods • Techniques and procedures for data collection and analysis • Appropriate use of information technology Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.5 Terminology Methods The techniques and procedures used to obtain data Methodology The theory of how research should be undertaken Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.6 The nature of research Definition: ‘Something that people undertake in order to find things out in a systematic way, thereby increasing their knowledge’ Saunders et al (2009) Characteristics: • Data are collected systematically • Data are interpreted systematically • There is a clear purpose to find things out Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.7 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.8 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.9 Features of business and management research (1) • Managers draw on knowledge from other disciplines • Managers are more likely to allow access if they see commercial or personal advantage • Managers now tend to be as educated as the researchers • Managers require research to have some practical consequence Easterby-Smith et al (2008) Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.10 Features of business and management research (1) Key debates • Knowledge production – (Modes 1, and knowledge) • The ‘relevance gap’ • ‘Evidence based’ management • Basic and applied research Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.11 Features of business and management research (2) Basic and applied research Sources: authors’ experience; Easterby-Smith et al (2008); Hedrick et al (1993) Figure 1.1 Basic and applied research Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.12 The research process (1) Stages of the research process • Formulating and clarifying a topic • Reviewing the literature • Designing the research • Collecting data • Analysing data • Writing up Based on Figure 1.2: Saunders et al (2009) Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.13 The research process (2) Factors to consider • The impact of your personal feelings and beliefs • Access to data • Time and other resources • Validity and reliability of the data • Ethical issues Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.14 Purpose of the book To help you undertake research by being • Clear about what you are doing • Why you are doing it • The associated implications of what you are about to Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.15 Overview of the Chapters (1) • Tutorials for data analysis software • Smarter Online Searching Guide • Terminology that is defined and explained • Examples of research projects • Checklists for focused guidance Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.16 Overview of the Chapters (2) Each Chapter contains: • A summary of key points • Self- check questions – and answers • Review and discussion questions • References and further reading • A case study that highlights real research issues Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.17 Final Sections • Bibliography • Appendices • Glossary • Index Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.18 Summary: Chapter Business and management research • Is transdisciplinary • Engages with both theory and practice • Involves undertaking systematic research • Should be undertaken with rigour Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.19 Summary: Chapter The book acts as a guide to the research process by providing: • • • • • a series of research examples checklists to help you acquire relevant knowledge review and discussion questions self-check questions - and answers guidance as you generate material for your project report Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.20 And finally…… “there is no one best way for undertaking all research” Saunders et al (2009) Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 ... Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.3 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th. .. Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.7 Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th. .. Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Slide 1.11 Features of business and management research (2) Basic and applied research