Marketing plan for launch basic instinct tour in OLG corp

MINISTRY OF EDUCATION & TRAINING HO CHI MINH CITY OPEN UNIVERSITY UNIVERSITÉ LIBRE DE BRUXELLES SOLVAY BUSINESS SCHOOL MBMM4 DANG THU HUONG MARKETING PLAN FOR LAUNCH “BASIC INSTINCT” TOUR IN OLG CORP MASTER PROJECT MASTER IN BUSINESS & MARKETING MANAGEMENT Tutor’s name: Dr NGUYEN DUC TRI Ho Chi Minh City (2010) WARRANT STATEMENT I assure that this is my original work Any data, result or quote in the project is clearly identified DANG THU HUONG ACKNOWLEDGMENT This project is completely difficult to me because it’s a quite new ideas and different from my knowledge and experience I extend my appreciation to those who help me with their precious comment and constructive suggestions to this project:  Dr NGUYEN DUC TRI gave me really useful advices to finish this project effectively  I am truly indebted to Mr PHAN LE DUNG, my mentor, for his wide knowledge, experience and support in improving the project quality  My colleges for their sharing and understanding due to my hard time to finish this project  My family, for their deep understanding, patience and moral support during my studying time Ho Chi Minh City, December, 2010 DANG THU HUONG TABLE OF CONTENT EXECUTIVE SUMMARY INTRODUCTION 1.1 1.2 1.3 LITERATURE REVIEW 2.1 2.2 Hypothesis 12 Research methodology 12 Questionnaire design 12 Sample size and sampling frame 13 Findings and analysis 13 Research outline 16 SITUATION ANALYSIS 16 4.1 4.2 4.3 Marketing planning process Instinct and sexual tourism 10 RESEARCH DESIGN 12 3.1 3.2 3.3 3.4 3.5 3.6 Rationale of the project Scope of the project Limitation of the project External analysis 16 Internal analysis 24 SWOT analysis 25 MARKETING STRATEGY 26 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 Marketing objectives 26 Segmenting 27 Targeting 28 Characteristics of target customers 29 Positioning 29 Marketing Mix 30 Budgeting 36 Implementation and Control 37 CONCLUSION 38 REFERENCE 39 APPENDIX 40 LIST OF TABLES AND FIGURES Figures and tables Content Figure Philip Kotler’s marketing planning process Figure Vietnamese population growth rate Figure Porter’s forces model Figure Break-even Analysis Table Vietnamese age group Table Fix a price base on cost Table Sales Forecast Table Marketing Expense Budget Table Milestones EXECUTIVE SUMMARY Title: Marketing plan for launch “Basic Instinct” tour in OLG corp Problem: What should be marketing plan for the sort of sexual tour to be accepted in Vietnam tourism market? Purpose: The aim of my project is to analyze the tourism market in Vietnam together with consumer purchasing behavior of Vietnamese couples regarding to sex health and tourism in order to create the marketing plan towards marketing mix (4Ps) for launch “Basic Instinct” tour in OLG corp in Vietnam Method: This project will be mainly focused on the information gathering from the primary data by conducting questionnaires distribution to gain the insight information for this market Moreover, the researchers realized that the secondary data can give us the general overview for this market The theoretical framework is based on “BUSINESS STRATEGY - The art, Science, and Craft of decision making” book by Philip Kotler (1988) This framework illustrated the outline of marketing planning process for service organizations It consists of steps, beginning with the market & environment research After fixing the targets and setting the strategies, they will be realised by the marketing mix in step The last step in the process is the marketing controlling However, the step of formulating marketing objectives and strategies will be focused Conclusion and Recommendation: As the rapid growth of tourism market in Vietnam, many companies would like to take the opportunity to gain the market value Orient Lemongrass corp is known as the tourism company also would like to be in this market that comes with the new tour, launching “Basic Instinct” tour for couple In order to compete with the existing rivalries, the company should have sustained marketing objective and strategies toward their target customers Since the “Basic Instinct” tour is considered as the product/service development for Orient Lemongrass corp; therefore, the marketing objective is to promote the tour about value added and benefit of this new tour in order to increase sales volume by 15 percent in one year Moreover the created marketing plan are compatible with this marketing objective in order to archive the objective The specific approach for marketing plan will be explained in each element of the marketing mix DANG THU HUONG – MBMM4 INTRODUCTION 1.1 Rationale of the project There are many tourism typologies : Sports travel, Zen tourism, Space tourism and others The trend in combination of tourism and a kind of product or service today seem to be human’s desire And now, in order to compete with the existing rivalries, OLG - ORIENT LEMONGRASS CORPORATION that has specialized in tourism, is developing the sort of sexual tour that is specialized tour for couples The intensive knowledge and experiences help us to have the best information about the ideal destination, time and values suitable for special holiday for couples Problem statement Once the company has taken this tour into its consideration, the company should study about the customer’s needs and behavior towards sex health and tourism Then, to run it efficiency and gaining a competitive advantage over the competitor, the company create sustain marketing plan over the additional service Therefore, the problem statement can be stated as “What should be marketing plan for the sexual tourism to be accepted by Vietnamese tourists?” 1.2 Scope of the project The aim of my project is to analyze the t o u r i s m market in Vietnam together with consumer purchasing behavior of Vietnamese couples regarding to sex health and tourism in order to create the marketing plan towards marketing mix (4Ps) for launch sexual tourism in Vietnam 1.3 Limitation of the project There are limitations concerning this project The first is that it focused upon the couples in Ho Chi Minh city Although the response rate was relatively high, the case could not represent the entire the couples in Vietnam The second concern is of the tool used in the questionnaire Acquiescence refers to the tendency that respondents reply to a set of questions in a consistent way disregarding the meaning of it DANG THU HUONG – MBMM4 The third concern is that of all respondents Although, these questionnaires sent out were written completely in Vietnamese (see appendix), there could still be misinterpretation for each question to each respondent The last concern is qualitative survey It can make my research on the accuracy limits LITERATURE REVIEW 2.1 Marketing planning process Fundamentally, marketing planning is a series of activities which are tackled in a logical sequence in a way that leads to the setting of marketing objectives and the devising of programs to meet them Thus, the marketing plan becomes a framework for identifying where and why marketing resources are going to be allocated, when they are to come into play and how they are to be integrated in order to make maximum impact The outcome of this process is the strategic marketing plan The marketing process model based on the publications of Philip Kotler It consists of steps, beginning with the market & environment research After fixing the targets and setting the strategies, they will be realised by the marketing mix in step The last step in the process is the marketing controlling Figure 1: Philip Kotler’s marketing planning process Step 1: Market & Environment analysis The purpose of the first step, the situation review is concerned with evaluating the future prospects of the company Much of the data collected comes from external sources, and is concerned with the business and economic environment, together with market and competitor analysis ((Hopkins, 1983; Kotler, 1988)) Not only is the current situation analyzed, but also future trends and their significance are considered Internal sources provide additional DANG THU HUONG – MBMM4 information and help to identify the company’s strengths and weaknesses (SWOT) analysis is to identify the key components of marketing information from the vast amount of the data generated by the marketing audit By grouping all the salient information under these four headings, it becomes possible for the organization to highlight the external opportunities and threats, and to weight them against its current internal strengths and weaknesses.( (Hopkins, 1983; Kotler, 1988)) The marketing audit and the subsequent SWOT analysis can only reflect reality if some assumptions are made about the future These might concern the number of the competitors, the political climate, the general economic well-being of certain markets, and so on Step 2: Fixing marketing target Market segmentation Market segmentation is the process of splitting customers, or potential customers, in the overall market by characterized into separate sets of customers (segments) who have separate identifiable needs (Hopkins, 1983; Kotler, 1988) There are a number of different ways of identifying consumer market segments in terms of customer characteristics as follow: Demographics Demographics is the study of populations and their characteristic In consumer service markets, demographics refer to a number of factors including sex, age, family size and etc Socioeconomic This factor is based on variables such as income levels, education background, social class, ethic origin, and etc Furthermore, by understanding wider trends in demographics and socioeconomics, the company can predict how future demand might affected Psychographics This is more developed form of segmenting customers and is concerned with defining people’s behavior and lifestyles This factor is based on variables such as customer attitudes, underlying personality types, motivation and aspiration Geography Geographical segmentation is relatively simple and is often among the first approach DANG THU HUONG – MBMM4 considered by many services organizations because it can help identify where customers are located and how to reach them Market segmentation process The segmentation process follows four broad stages as show below Define the market to be addressed Market definition involves specifying the customer group to which the company is seeking to market its services Though, choice of a market to be addressed involves a consideration of the following: - Type of customers to be services - Geographic scope - Breadth of services to be provided - Decisions regarding single or multisite distribution - Areas of the value-added chain in which the service organization decides to be involved List who buys At this process, the factors that outlined above were use to identify who buys product/services of the company List what is bought A comprehensive list should be made of the characteristics of company services, including the different ways in which they are used, where they are bought (channels), when they are bought, and how (option for payment) Forming segment group At this point, the market research, clustering software, or researchers own judgment were use to combine various factors explained above to identify the target customer of the company Step 3: Setting marketing strategy Marketing objectives Following identification and statement of key strengths, weaknesses, opportunities and threats, and the explicit statement of assumptions about conditions affecting the business, setting marketing objectives is the most important step in the marketing planning process The important point about marketing objectives is that they should be about services and markets only Since change is inevitable, it is necessary for DANG THU HUONG – MBMM4 38 accomplish each one on time and on budget Milestone Time Budget Monitor Department (million VND) Marketing plan completion Webiste completion Advertising campaign PR campaign (Seminar) week Manager Marketing months 25 outside Marketing year 38 firm Manager Marketing month 22 Manager Marketing Totals 73 Table : Milestones 5.8.2 Marketing Organization Sales, Marketing, Financial, HR deparment will be responsible for the marketing activities CONCLUSION This is a general structure to develop a new tour In its operation, there will be many matters happening which require much more research and considering When building this project, I have had general research by observation and collecting information I believe that my knowledge in this marketing course will bring me many advantages in marketing activities and management work comparison with my competitors Anyway, in order to be successful in marketing program I need to have more practical case and experiences for applying these theories in my work One of the most important successful factors for “Basic Instinct” tour is tour program Tour programs are one of my disadvantages which require me and my partners have much more study DANG THU HUONG – MBMM4 39 REFERENCE James Foster Scott , (1930), The sexual instinct Nigel Evans, David Campbell and George Stonehouse, (2007), Strategic Management for Travel and Tourism Victor Middleton and Jackie R.Clarke, (2007), Marketing in Travel and Tourism TS Nguyễn Văn Mạnh, TS Phạm Hồng Chương (2006), Quản trị kinh doanh lữ hành, NXB Đại học kinh tế quốc dân Các website: - en.wikibooks.org/wiki/Business_Strategy/Marketing_Plans_and_Strategies - www.asia-monitor.com - www.cia.gov - www.economywatch.com - www.google.com.vn - http://www.gso.gov.vn - http://health.howstuffworks.com - http://www.ipkinternational.com - www.vietnamtourism.com DANG THU HUONG – MBMM4 40 APPENDIX Appendix Kegel Exercises For Men By David Strovny Controlling ejaculation is a huge issue for many men, one that they are often too embarrassed to bring up How I control myself? How can I last longer, be firmer and better? The answer is working out your pubococcygeus muscles (PC), by doing Kegel exercises for men KEGEL SESSION Exercise A Sets: Quickly clench and release repeatedly for 10 seconds Take a 10-second break between sets Exercise B Sets: 10 Clench and release repeatedly for seconds Take a 5-second break between sets Exercise C Sets: Tighten and hold your PC muscle for 30 seconds Take a 30 second break between sets That’s it for today, but repeat these Kegel exercises for men daily for one week KEGEL SESSION Exercise A Sets: 10 Clench and hold your PC muscle for seconds Release and repeat Exercise B Sets: Quickly clench and release your PC muscle 10 times Exercise C Sets: Clench and release your PC muscle alternatively in long and short bursts for counts of 10 Exercise D Sets: Tighten your PC muscle and hold for as long as you can Aim for minutes You can the session Kegel exercises for men for a week; however, feel free to progress if you feel you DANG THU HUONG – MBMM4 41 are strong enough Remember that these are strengthening exercises, so start off slowly and build up, just like you would with any other muscle KEGEL SESSION Exercise A Sets: 30 (work your way up to more than 100) Clench and release your PC muscle over and over again Exercise B Sets: Tighten as much as you possibly can (ensure that you are only squeezing your PC muscle) Hold for 20 seconds Take a 30-second break between sets KEGEL SESSION Exercise A Sets: As many as you like Clench and release your PC muscle for minutes every day Work your way up to doing 20 minutes times a day you should eventually be able to perform 200 repetitions per session Kegel exercises for women Kegel exercises can help you prevent or control urinary incontinence and other pelvic floor problems Here's a step-by-step guide to doing Kegel exercises correctly By Mayo Clinic staff Kegel exercises strengthen the pelvic floor muscles, which support the uterus, bladder and bowel You can Kegel exercises discreetly just about anytime, whether you're driving in your car, sitting at your desk or relaxing on the couch You can even Kegel exercises when you're pregnant Start by understanding what Kegel exercises can for you — then follow step-bystep instructions for contracting and relaxing your pelvic floor muscles Why Kegel exercises matter Many factors can weaken your pelvic floor muscles, from pregnancy and childbirth to aging and being overweight This may allow your pelvic organs to descend and bulge into your vagina — a condition known as pelvic organ prolapse The effects of pelvic organ prolapse range from uncomfortable pelvic pressure to leakage of urine Pelvic organ prolapse isn't inevitable, however Kegel exercises can help delay or even prevent pelvic organ prolapse and the related symptoms Kegel exercises — along with counseling and sex therapy — may also be helpful for women who have persistent problems reaching orgasm How to Kegel exercises It takes diligence to identify your pelvic floor muscles and learn how to contract and relax them Here are some pointers: DANG THU HUONG – MBMM4 42  Find the right muscles Insert a finger inside your vagina and try to squeeze the surrounding muscles You should feel your vagina tighten and your pelvic floor move upward Then relax your muscles and feel your pelvic floor return to the starting position You can also try to stop the flow of urine when you urinate If you succeed, you've got the basic move Don't make a habit of starting and stopping your urine stream, though Doing Kegel exercises with a full bladder or while emptying your bladder can actually weaken the muscles, as well as lead to incomplete emptying of the bladder — which increases the risk of a urinary tract infection  Perfect your technique Once you've identified your pelvic floor muscles, empty your bladder and sit or lie down Contract your pelvic floor muscles, hold the contraction for five seconds, then relax for five seconds Try it four or five times in a row Work up to keeping the muscles contracted for 10 seconds at a time, relaxing for 10 seconds between contractions  Maintain your focus For best results, focus on tightening only your pelvic floor muscles Be careful not to flex the muscles in your abdomen, thighs or buttocks Avoid holding your breath Instead, breathe freely during the exercises  Repeat three times a day Aim for at least three sets of 10 repetitions a day You might make a practice of fitting in a set every time you a routine task, such as checking email, commuting to work, preparing meals or watching TV When you're having trouble If you're having trouble doing Kegel exercises, don't be embarrassed to ask for help Your doctor or other health care provider can give you important feedback so that you learn to isolate and exercise the correct muscles In some cases, biofeedback training may help During a biofeedback session, your doctor or other health care provider inserts a small monitoring probe into your vagina or places adhesive electrodes on the skin outside your vagina or anus When you contract your pelvic floor muscles, you'll see a measurement on a monitor that lets you know whether you've successfully contracted the right muscles You'll also be able to see how long you hold the contraction If necessary, electrical stimulation is sometimes an option During this procedure, your doctor or other health care provider applies a small electrical current to your pelvic floor muscles The current makes the muscles contract, which produces a buzzing feeling Once you get used to the sensation, you'll probably be able to duplicate the exercise on your own When to expect results If you your Kegel exercises faithfully, you can expect to see results — such as less frequent urine leakage — within about eight to 12 weeks For some women, the improvement is dramatic For others, Kegel exercises simply keep problems from getting any worse For continued benefits, make Kegel exercises a permanent part of your daily routine DANG THU HUONG – MBMM4 43 CONDOM & SEXTOY Buzzex The buzzex is a battery operated vibrating stimulator for both you and your partner, to be used during intercourse for that extra pleasure Features: • Safely powered by a small battery enclosed in a plastic casing • Soft, high quality plastic provides ultra comfort • Studded area adds increased pleasure and stimulation for the female partner • Extra thick ribbed ring for maximum elasticity • Ridges inside the ring to help keep it in place • Lasts approximately 20 minutes long • The ring is designed to be used with or without a condom • Ring diameter 25mm for increased pleasure Vibrating rings have become increasingly popular over the past couple of years and are now one of the hottest new products on the sexual enhancement market There are a number of different rings available and although they all try to accomplish the same satisfaction they are all different in many ways Buzzez thick vibrating rings are far superior to most on the market Being a thick vibrating ring this increases the elasticity, also having its unique feature of the thick ridges this helps increase stimulation and therefore allowing both partners to enjoy the experience Make sure your lady climaxes with you! The G-spot Vibrating Ring goues around the shaft of the penis, just below the head Place the included condom over the Vibrating ring and get to love-making! The vibrations are applied right to the G-spot to drive your lover crazy! You can also use the vibrating ring around your finger to stimulate nipples or any other erogenous zone you see fit This Mini Vibrating Ring offers some huge sensation! Durex Condom High Sensation Lubed Protection and performance make the perfect pair These Durex High Sensations come in a 3-pack and provide enhanced stimulation with larger ribs These lubricated condoms contain natural rubber latex and have a low latex scent DANG THU HUONG – MBMM4 OLG Enjoy your trip Enjoy your love Nhằm tìm biện pháp phục vụ q khách tốt tương lai tiến hành mở tour du lịch với tên gọi “Bản gốc”, chúng tơi định thực điều tra Chỉ có q khách cho chúng tơi biết làm để phục vụ q khách tốt lợi ích q khách Xin chân thành cảm ơn giúp đỡ q khách Du lịch “Bản gốc” tour du lịch trọn gói cho người với giúp đỡ chun gia tâm lý học/tình dục học Các chun gia tư vấn, chia sẻ tâm tư với q vị, đồng thời hướng dẫn q vị kết hợp tập Kelgel dành cho nam/nữ với ăn phù hợp để làm cải thiện đời sống tình dục Bên cạnh số sản phẩm hỗ trợ loại bao cao su, dụng cụ tình dục cung cấp chuyến để tăng cảm xúc u đương Chương trình du lịch bao gồm xe/vé máy bay, khách sạn chương trình tham quan 1) Bạn thường du lịch lần năm? □ Ít lần □ lần trở lên 2) Mục đích du lịch với vợ/chồng/người u bạn : (có thể chọn nhiều mục)  Lãng mạn  Tìm hiểu văn hóa  Gần để cải thiện sống lứa đơi  Thư giãn, ngắm cảnh  Khác 3) Bạn sử dụng sản phẩm/dịch vụ để cải thiện/làm đời sống tình dục ? (Có thể chọn nhiều 1)  Gặp chun gia tư vấn  Sản phẩm hỗ trợ (bao cao su, dụng cụ tình dục…)  Thuốc  Thức ăn  Khác 4) Với loại hình du lịch mơ tả trên, bạn vui lòng cho biết mức độ hấp dẫn dịch vụ/sản phẩm đính kèm Hồn tồn khơng hấp dẫn Các sản phẩm hỗ trợ Bài tập Kegel Bữa ăn Chun gia tâm lý học/tình dục học Bình thường Rất hấp dẫn 5) Phản ứng bạn nghe đến loại hình du lịch  Sốc  Hấp dẫn  Bình thường  Khơng thích 6) Nếu loại hình du lịch tổ chức, bạn có muốn tham gia khơng? □ Rất muốn □ Muốn  Chưa biết  Khơng 7) Theo bạn, chi phí cho chuyến du lịch :  Dưới 10 triệu đồng/2 người  10 triệu – 15 triệu đồng/2 người  Trên 15 triệu đồng/2 người 8) Loại phương tiện truyền thơng thường ảnh hưởng đến việc định mua sản phẩm hay dịch vụ bạn (Có thể chọn nhiều 1) □ Bài bình luận/giới thiệu báo, tạp chí □ Truyền miệng  Chun gia tư vấn  Khác  Television/Radio  Internet 9) Hiện nay, hình thức tốn tiện lợi cho bạn mua sản phẩm hay dịch vụ: □ E-Banking (Chuyển khoản online) □ Tiền mặt  Thẻ tín dụng  Khác Thơng tin cá nhân Họ tên _ ( Có thể bỏ trống) Địa liên lạc 10) Tình trạng nhân  Kết  Sống chung  Độc thân (bỏ câu 11) 11) Bạn kết hơn/sống chung bao lâu?  Dưới năm  - 10 năm  11 - 15 năm  Trên 15 năm 12) Bạn độ tuổi sau đây?  Dưới 25  26 - 35  36 - 45  46 - 55  55 13) Vui lòng cho biết thu nhập năm gia đình bạn?  Ít 200 triệu  200 - 299 triệu  300 - 399 triệu  Trên 400 triệu 14) Cơng việc bạn?  Chủ doanh nghiệp  Nghỉ hưu  Kinh doanh/Văn phòng  Khác _  Kỹ sư/Chun gia ☺Chân thành cảm ơn ! ☺ Appendix Reference http://vi.wikipedia.org/wiki/VinaGame Philip Kotler and Kelvin Lane Keller (13th Edition) Marketing Management, Pearson Internatinal Edition O.C Ferrell and Micheal D Hartline (4th Edition) Marketing Strategy, Thompson South – Western Exhibits Survey: Are Officer willing to spend 10 minutes playing games for relaxing? What’s your Name: ……………………………… Sex: Have you ever played Game online? a not yet b already Which GO have you played?(please listing): ………… Do you know VTC game online? a Don’t like b Hate c No d Know and like e Ready to play GO of VTC If playing game, follow you what is the purpose? (1 No , a litle, right, 4very true; please circle the appropriate number) a Relax b Exchange c Else (detail) ………… When are you most appropriate for relaxing by playing games? (In order of preference: 1: highest priority at most priorities; numbered letters in front of each answer) a Free b Tired and want to play GO for relaxing c Weekend, my friends call me to play d Else: …………………… According to you, which time you play GO is favourite? (You can choose multiple answers) a b c d e f g 10 minutes lunch break 10 minutes working time Morning Evening Night no matter what time Else: ……………… Which games you want to play ? (you can choose or lines if you're wondering, and you choose your favorite answer by typing number behind): a b c d e f g h Vietnam Folk game Fighting Funny Thinking Management, Take care Playing card Bet Other description… Do you want to invite your friend playing game together? a Agree b Disagree Any ideas Do you want to comment? 2 Levels of Game: Level Name Marks Win Numbers Mới nhập cư 1-20 Trẻ ranh 21- 40 Nhi đồng 41 – 70 10 Thiếu niên 71 – 150 27 Thanh niên 151 – 300 50 Trung niên 301 – 3.000 900 Già làng 3.001 – 6.000 1.000 Bơ lão 6001 – 10.000 1.333 Trưởng lão 10.001 – 15.000 1.667 10 Tiền bối > 15.001 > 1.667 Comment VCoin - Regulations choosing room type: Stt Name dept Current assets vcoin Item Phú ơng vcoin >= 1.000 > 50 vcoin used Quản điền vcoin >=100 1.000< vcoin < 50.000 used Tá điền vcoin > 1.000< vcoin < 5.000 no Figure : MGO interface Budget: No Spending Unit Amount Price (VNĐ) Total (VNĐ) 19.000.000 đ Total cost (VTC z-one) Water person 200 25.000đ 5.000.000 đ Sound, light, projector, internet cable times 2.000.000 đ 2.000.000 đ Hire PG Person 250.000 đ 500.000 đ Standy production thing 100.000 đ 300.000 đ produce horizon banner thing 100.000 đ 100.000 đ Singer times 3.000.000 đ 3.000.000 đ Computer cost machine 10 200.000 đ 2.000.000 đ Comment Water card Người MC cost Reporter cost 10 Leaf let cost Offline 11 Sudden cost 1.000.000 đ unit paper 3.000 700 Activity game award cost 2.000.000 đ (PR dept make relationship) 2.100.000 Deliver at GC of 5, 3, 10, 11, Tân Bình districts 1.000.000 đ Award cost for sponsor paid(Châu Huỳnh Mai company) 11 1.000.000 đ times 10 50.000 đ 6.000.000 đ 500.000 đ Châu Huỳnh Mai sponsor Game card 10 Lucky draw cost 11 Friendly competition awards cost times 11 times 10 4.500.000 100.000 đ 4.500.000 đ 1.000.000 đ Châu Huỳnh Mai sponsor (3.500.000 đ + 10 card 100.000 đ) Châu Huỳnh Mai sponsor Game card 14 25.000.000 Total cost POSM attached Pull shirt thing 50 GDP VietNam: 2004 2005 2006 2007 2008 - Growth (%) - GDP 7,79 8,44 8,23 8,46 6,3 - argicuturalaquatic products 4,36 4,02 3,69 3,76 4,07 - Industry Construction 10,69 10,38 10,22 6,11 - Service 8,48 8,29 8,85 7,18 - Contribution in growth of GDP according to percentage - GDP 7,79 8,44 8,23 8,46 6,18 - argicuturalaquatic product 0,92 0,82 0,72 0,70 0,73 - Industry Construction 3,93 4,21 4,17 4,19 2,54 - Service 2,94 3,42 3,34 3,57 2,90 10,22 7,26 Appendix (GSO – 2005) ... Sales Forecast Table Marketing Expense Budget Table Milestones EXECUTIVE SUMMARY Title: Marketing plan for launch “Basic Instinct” tour in OLG corp Problem: What should be marketing plan for the... regarding to sex health and tourism in order to create the marketing plan towards marketing mix (4Ps) for launch “Basic Instinct” tour in OLG corp in Vietnam Method: This project will be mainly... consumer purchasing behavior of Vietnamese couples regarding to sex health and tourism in order to create the marketing plan towards marketing mix (4Ps) for launch sexual tourism in Vietnam 1.3