CONVINCING ASIAN CONSUMERS TO TRY YOUR INNOVATION AUGUST 2013 FIVE WINNING WAYS TO BEAT THE ODDS... ASIAN CONSUMERS ARE DISCERNING... WHO IS WAITING AND WATCHING IN ASIA... INNOVATION
Trang 1CONVINCING ASIAN CONSUMERS TO TRY YOUR INNOVATION
AUGUST 2013
FIVE WINNING WAYS TO BEAT THE ODDS
Trang 3ASIAN CONSUMERS ARE DISCERNING
Trang 4WHO IS WAITING AND WATCHING IN ASIA
Trang 5INNOVATION SUCCESS:
FIVE WINNING WAYS
TO BEAT THE ODDS
Trang 7ENSURE INNOVATION PLANS LINE UP WITH MARKET OPPORTUNITY
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DESIGN CONCEPTS ON COMPELLING PROPOSITIONS OTHER THAN LOW PRICE
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Trang 12LEVERAGE BRAND ATTRIBUTES THAT CUE ‘ASSURANCE’
Trang 14FAST TRACK ONLINE INCLUSION IN
MEDIA PLANS
Trang 16BE BOLD WITH YOUR DISTRIBUTION
STRATEGY
Trang 18CONCLUSION