Hoa Văn Long Dino Conti ice cream CONTENT... The futurePaolo Conti has $3 million to invest in his company so that it continues to expand and become an international business... Buid a
Trang 1Backgroud Investment options Our plan investment
Subject: English 3
Discussion Group 1
Members:
1 Phạm Thị Oanh
2 Đức Thị Nhung
3 Nguyễn Thúy Nga
4 Hoa Văn Long
Dino Conti ice cream
CONTENT
Trang 2Dino Conti ice cream
Background
Dino’s have 15 flavours Distribution in Supermaket and company-own stores
It is classic chocolate ice cream, the name “ Dino Conti’s SupaKool”
Based in Santa Barbara (USA)
Trang 3Why the growth rate of
the company is slowing down?
Reasons for falling profit
Trang 432%
14%
6%7%
Dino Conti's main products (as a % of turnover)
Classic SupaKool chocolate ice cream
Six top flavours
Other flavour
Iced yoghurts
Novelty products
Trang 5The future
Paolo Conti has $3 million to invest in his company
so that it continues to expand
and become an international business
Trang 6Buid a bigger factory
Cost (astimated): $2.4 million
Benefit: More production capacity; lower unit costs
Export to China and Russia
Cost (astimated): $1.2 million
Benefit: New markets – great sales potential
Buy out its mojor competitor
Cost (astimated): $2 million+
Benefit: Reduce competition; increase production capacity
Invesment option
Trang 7Develop a range of exotic fruit drinks
Cost (astimated): $2.5 million
Benefit: Move into a new area
Cost (astimated): $500,000
Benefit: Increase sales and profits
Distribute to more outlets
Invesment option
Upgrade its equipment and fleet of trucks
Cost (astimated): $1.2 million
Benefit: Lower costs
Trang 8Increase its advertising budget
Cost (astimated): $500,000
Benefit:Increase sales/ Improve company image
Make the company more ‘green’
Cost (astimated): $800,000
Benefit: Improve company image and sales
Improve the products ‘packaging’
Cost (astimated): $400,000
Benefit: Increase sales
Offer free ice cream to all comsumers one days a years
Cost (astimated): $600,000
Benefit: Raise awareness of the company; good PR
Invesment option
Trang 9Upgrade its equipment and fleet of trucks
Export to China and Russia
Increase its advertising budget
III Plan investment
Total cost is estimated
at $ 2,9 million
Trang 10Reduce costs, increase productivity and product quality.
Nga and Russian is a potential market for development
Increase distribution channels to increase sales
Expand the market and improve reputation for the company
The reason
Trang 11Thank ver y much fo
r listening our presentati on!