Facebook’s Audience Network Facebook’s Audience Network Extend the power of Facebook ads, beyond Facebook People are on mobile — and today, they spend most of their time online in smartphone and tablet apps1 It’s more important than ever for advertisers to reach their consumers on Facebook mobile, where 1.19 billion people visit every day, as well as other mobile apps Facebook’s Audience Network extends your ad campaigns beyond Facebook to other mobile apps with a single click Leveraging the power of Facebook advertising, you can reach more people, more often and in more places, with precision and scale The power of the Audience Network: Real people - Reach real people, not proxies, on and off of Facebook • Quality scale - Extend your reach into high quality mobile apps • Real results - Leverage the same Facebook advertising tools to achieve real results for your business • Ad in News Feed Ad in third-party app Same tools, greater results Facebook provides you with the tools to deliver personalized marketing at scale and real business results both on and off of Facebook With the Audience Network, you can leverage the same Facebook advertising tools across targeting and measurement to deliver relevant messages to your consumers when they visit other mobile apps Advertisers are seeing great results 27.3% More creative options across publishers The Audience Network offers three ad formats for advertisers and publishers — banner, interstitial and native Regardless of format, there’s no need to upload new creative Ads in the Audience Network use the same images as ads on Facebook higher conversion rate than display 40% lower CPIs compared to other networks - Rosetta Stone case study, Mar 2015 Banner Interstitial Native Powerful insights Source: Fiksu, Facebook Audience Network Investigation — Value beyond CPI, Dec 2014 Source: Facebook internal case study, Mar 2015 With the Facebook conversion pixel and/or SDK, you can measure the performance of your Audience Network campaigns in the ads reporting tool You can review performance in aggregate or break it out by onFacebook and the Audience Network Quality scale across publishers Designed as an extension of Facebook, the Audience Network ensures ads are delivered in brand-safe and high quality publishers Facebook ensures the quality of its publisher network with its comprehensive approval process led by the Facebook Developer Operations team, which applies human review on every accepted publisher Get started with a single click If you are already running Facebook News Feed ads, you can scale your campaigns onto the Audience Network with a single checkbox using any of Facebook’s interfaces, as well as the ads API Once a campaign is running on the Audience Network, our system handles optimization and delivery Facebook advertising campaigns are automatically opted into the Audience Network in Power Editor and the ads create tool To opt out, simply uncheck the Audience Network option in the placements section of your ads interface Source: https://www.internetretailer.com/2014/12/10/mobile-apps-dominate-time-consumers-spend-online