Practice report Marketing activities of TNG Fashion Company

HeaderPractice Page 1report of 166 Supervisor: Ngo Thi Thai ACKNOWLEDGEMENT I am using this opportunity to express my gratitude to M.A NGO THI THAI who supported me throughout the process of writing report Although I not have many experiences and my knowledge is limited, but during the work Mrs Thai gave me a lot of thoughtful recommendations, advice which helped me to complete the report in the best way I am really grateful to her Secondly, I would like to thank all my teachers in Ha Noi College of Commerce and Tourism who taught me during three years with a lot of basic and professional knowledge Thanks to this knowledge I can apply to the practice and I carry out the report At last, I sincerely thank TNG Fashion Company I had a great chance to intent at the company Here, I had a chance to meet some people who guided me in the internship period They helped me a lot and provided information about the company which helped me to make a report Especially, I also thank Mr Manh who have direct guidance, advises me about what is best to Once again, I really thank you everyone at the company Footer STUDENT: Page HOANG of 166 THI DUYEN i Class: CĐAV4A HeaderPractice Page 2report of 166 Supervisor: Ngo Thi Thai TABLE OF CONTENTS ACKNOWLEDGEMENT i TABLE OF CONTENTS ii LIST OF TABLES iv LIST OF ABBREVIATIONS iv PART I: INTRODUCTION 1 Rationales Aims of study Scope of the study Method of the study PART II: CONTENT Chapter 1: Theoretical Background of Marketing 1.1 Overview of marketing 1.1.1 Definition of marketing 1.1.2 The role of marketing 1.1.3 The functions of marketing 1.2 Marketing process 1.2.1 Marketing research 1.2.2 Classification 1.2.3 Factors affecting marketing 1.2.3.1 Product 1.2.3.2 Price 1.2.3.3 Distribution CHAPTER 2: Practical Background 10 2.1 Introduction about TNG Fashion Company 10 2.1.1 The history of formation and development 10 2.1.1.1 The formation 10 2.1.1.2 The development 10 2.1.2 Function and tasks of production and business of the company 11 2.1.2.1 Function 11 2.1.2.2 Tasks 12 2.1.3 Organization structure 12 2.1.3.1 Management of the company 12 2.1.3.2 Function 14 2.1.4 Human resources 15 2.2 Reality marketing activities of TNG Fashion Company 17 Footer STUDENT: Page HOANG of 166 THI DUYEN ii Class: CĐAV4A HeaderPractice Page 3report of 166 Supervisor: Ngo Thi Thai 2.2.1 Prices and methods of valuation of the company 17 2.2.1.1 Competition 17 2.2.1.2 The form sales of the company 18 2.2.2 Overview of TNG Fashion Company’s marketing activities 19 2.3 Assess 20 2.3.1 Accomplishments 20 2.3.2 Strengths 21 2.3.3 Weaknesses 21 2.3.4 Opportunities 22 2.3.5 Threats 22 CHAPTER 3: Proposals and Solution 23 3.1 Rate, review general situation of the enterprise 23 3.1.1 Rate, review 23 3.1.2 Cause success and shortcomings in the enterprise 25 3.1.2.1 Cause success 25 3.1.2.2 Shortcomings in the enterprise 26 3.2 Proposed a number of measures to promote business activities of enterprises 26 PART 3: CONCLUSION 28 REFERENCES 30 Footer STUDENT: Page HOANG of 166 THI DUYEN iii Class: CĐAV4A HeaderPractice Page 4report of 166 Supervisor: Ngo Thi Thai LIST OF TABLES LIST OF ABBREVIATIONS Footer STUDENT: Page HOANG of 166 THI DUYEN iv Class: CĐAV4A HeaderPractice Page 5report of 166 Supervisor: Ngo Thi Thai PART I: INTRODUCTION Rationales Today, Vietnam’s economy is expanding, so there are many great opportunities for businesses to develop, compete with the global economy Marketing activities are aimed to satisfy customer needs and their desires through the exchange process Marketing is one of the most important strategies for a fashion company Marketing decisions coordinate the connection between business production activities and market of company It ensures the operation of the enterprise market oriented In addition, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, exchanging offerings that have value for customers, clients, partners, society at large While practicing at TNG Fashion Company, I learned about overview of business and knew the activities of enterprise which help me understand more about the company, have more experiences What I learned from the internship was that the importance of marketing and how to become the best marketing manager I will try to use my abilities to complete the job Aims of study Expanding the marketing activities of company to attract customers, bring revenue and profit for the company, search market, brand and brand positioning Marketing activities to sustain business development, make a difference for the brand, optimize profits, maintain and improve customer relations Scope of the study The study covered marketing activities of TNG Fashion Company I will work and research in this company from January to March 2015 At this time, I will follow all activities of company and gather them into my report After my internship, I can understand more about marketing and its activities Footer STUDENT: Page HOANG of 166 THI DUYEN Class: CĐAV4A HeaderPractice Page 6report of 166 Supervisor: Ngo Thi Thai Method of the study I used synthesis method to gather information in my different media such as: book, internet, magazine… Besides, I also used analysis method to consider all documents when I received enthusiastic guidance from the sister in the company It helps me get much important information to support my report Footer STUDENT: Page HOANG of 166 THI DUYEN Class: CĐAV4A HeaderPractice Page 7report of 166 Supervisor: Ngo Thi Thai PART II: CONTENT Chapter 1: Theoretical Background of Marketing 1.1 Overview of marketing 1.1.1 Definition of marketing Marketing is the communicating the value of a product or service to customers, for the purpose of selling that product or service Marketing is a social activity of people to satisfy demand through exchange Marketing is to identify what the human and social needs If a product is created that no one needs to buy, it will not be sold And business would not be profitable Marketing is the process of working with the market to make the exchange to the needs and wants of people (Philip Kotler, 1980) According to E.J MC Cathy (1962): Marketing is the process of implementation of activities to achieve the objectives of an organization through anticipating the needs of customers to control the flow of goods and services to satisfy the demand from producers to customers or consumers American Marketing Association (AMA, 2008) said that:” Marketing is a task in the organization structure and a set of processes to create, exchange, transmission of values to customers to manage customer relationships in different ways, bring about benefits to the organization and the members of the board” through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product’s value to the customer From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response Marketing satisfies these needs and wants through exchange processes and building long-term relationships Marketing blends art and applied science and make use of information technology Footer STUDENT: Page HOANG of 166 THI DUYEN Class: CĐAV4A HeaderPractice Page 8report of 166 Supervisor: Ngo Thi Thai 1.1.2 The role of marketing Marketing strategy and marketing mix is a very important activity in the business activities of enterprises, especially is commercial enterprises Marketing strategies to help business looking for useful information about market conditions and increased market expansion of business scale Marketing tools help enterprises dominate the market, accelerate the speed of competitiveness and satisfying customer needs Thanks to the marketing strategy, the business activities are carried out in a uniform, business will approach potential markets, conquest and entice customers Managing the marketing strategy will help business understand the purpose and direction, namely is the construction of the marketing mix It bind all individuals, all parts of the organization together contribute to achieving common goals Marketing strategy to help business grasp opportunities, risks, understand the strengths and weaknesses of their which to ability to cope with the volatility of the market and get the appropriate strategy The most important role of marketing is to help them sell their goods for profit in order to survive and develop Marketing guide, direct and coordinate the activities of production and business of enterprises, whereby the decisions outlined in the manufacturing business have scientific basis Thanks to research market demand, marketing ensures plan for the development of national economy It helps the state orientate development direction of the industry and the national economy effectively Marketing is a tool to help businesses plan their production and business strategy Marketing research to find ways to satisfy the needs of customers, increased ability to compete ( tailieu.vn ) In addition, marketing also role to attract customers by activities such as: advertising, trade fairs, promotion, direct sales, public relations… Footer STUDENT: Page HOANG of 166 THI DUYEN Class: CĐAV4A HeaderPractice Page 9report of 166 Supervisor: Ngo Thi Thai 1.1.3 The functions of marketing Products adapted to the needs of customers: Through market research and customer information, factors affect buying behavior or purchasing decisions of customers Business manufactures have created products and goods to satisfy customers even the most demanding Needs of today’s consumers changed with the previous Carry out their activities marketing chain can acquire and coordinate the activities of the department technology, product standards, production, market research aim is to increase the attractiveness of the product on the market, satisfying the needs of customers Distribution function: Distribution function includes all activities to organize the movement of goods optimal product since it ended production process until it is delivered to the retail store In addition, it also guide clients about procedures related to the process of purchasing, warehousing system storage of goods preservation Goods consumption function: This function consists of two major activities: Control sales and sales operations, sales art Support activities: Through support to customers, Marketing helps businesses better satisfy the needs of customers and the tools to compete effectively when optimizing costs can lead to difficult to compete on price Support activities such as: advertising, promotion, participation in fairs, exhibitions and customer service activities other Function satisfies the best needs of society This is the most function of all marketing activities Function enhanced adaptability and competitiveness backwardness, stagnation in business Function increase efficiency of production and business activities is the relationship between the interests of society, the interests of business and the interests of the market Marketing activities aimed at satisfying the needs of society and the market to satisfy the needs of business Footer STUDENT: Page HOANG of 166 THI DUYEN Class: CĐAV4A HeaderPractice Page 10 of 166 report Supervisor: Ngo Thi Thai 1.2 Marketing process 1.2.1 Marketing research Marketing research is the collection and analysis purposes with the information system relevant to the determination or offer solutions related to the field of marketing Marketing activities in order to developed, expand knowledge, application, resolve a problem Marketing research including: exploratory research is the research aimed to identify targets and make research identified problems, descriptive research is to describe the research issues identified and causal research aimed to detect causal relationships between variables in a research problem Marketing research has a very important role in the marketing activities of the enterprise Marketing research helps marketing managers assess the needs of the information and provide useful information about the client group Marketing research is the applications specific market research, product research, distribution research, price research and advertising sales operations, competitive research, trend forecasting research change and development Marketing research involves conducting research to support marketing activities, and the statistical interpretation of data into information This information is then used by managers to plan marketing activities, gauge the nature of a firm’s marketing environment and attain information from suppliers Marketing researchers use statistical methods such as quantitative research, qualitative research, hypothesis tests, chi-squared tests, linear regression, correlations, frequency distributions, binomial distribution, etc… to interpret their finding and convert data into information The marketing research process spans a number of stages, including the definition of a problem, development of a research plan, collection and interpretation of data and disseminating information formally in the form of a report The task of marketing research is to Footer STUDENT: Page 10HOANG of 166 THI DUYEN Class: CĐAV4A HeaderPractice Page 20 of 166 report Supervisor: Ngo Thi Thai Due to the company operates in the field of textiles to the average age of employees in the company is relatively young, this is a favorable condition for the company because youth are active and innovative, creating steps breakthrough Despite constantly improving qualifications of employees in the company, but now the amount of highly qualified staff is still limited This requires companies to take measures to attract, recruit qualified staff with the company more * The process of training: -Step 1: Identify training needs Pursuant to improve oriented investment from developing depth to produce annual business, the Board of Directors of the Company determines strategic human resource training in the trades The unit, department, building departments annual training plan for their department -Step 2: Approval Chamber of financial institutions based on the orientation training company overall planning of the training program If the training plan of the unit, department, departments not fit the reality is not acceptable - Step 3: Implement new training + For direct production workers: For the skilled labor garment exam company conducted tests workmanship, subject and examiner checked by skilled administrative Organization conducted Considering the scores to conduct worker wage increase for workers For those who are not skilled workers, the company transferred the case to the training center of the company opened At the heart of the trainees as required, check that the certificate After the test, if satisfactory, then was transferred to work for the company Footer STUDENT: Page 20HOANG of 166 THI DUYEN 16 Class: CĐAV4A HeaderPractice Page 21 of 166 report Supervisor: Ngo Thi Thai 2.2 Reality marketing activities of TNG Fashion Company 2.2.1 Prices and methods of valuation of the company For the export processing contracts: Companies based on outsourcing contracts with customers that agreement processing price For this kind, clients will deliver raw materials for the Company to produce finished products Customers will order processing for a certain price, the Company conduct a study recorded a profit or not and then signed with customers For the domestic market: Based on the cost of production, based on each specific product, based on the timing of the market, given the rate of return on the purchase price formation Valuation according to production costs When pricing the product this way, the company should study carefully the costs that constitute its product, the cost per unit of product will be greater if the company also produced a small amount The company producing large quantities of products, the cost per unit product costs due to the small allocation for a small unit of the product and the large amount of products The company may accumulate experience management , workers accumulated production experience to facilitate enhanced production efficiency So companies need to pay attention to examine the cost savings in production, creating a low price then will increase your profits up and create a competitive advantage in price Manufacturers Consumers 2.2.1.1 Competition Competitors of the company include manufacturing enterprises garments domestic and international In the country, example such as: Garment Company 10, Vietnam Tien Garment Company, Garment 6, Nha Be Garment Company In foreign countries such as China, India, Indonesia are countries with well Footer STUDENT: Page 21HOANG of 166 THI DUYEN 17 Class: CĐAV4A HeaderPractice Page 22 of 166 report Supervisor: Ngo Thi Thai develop textile industry in recent years Revenue from the Company's major exports, the company is also accelerating exports This will be a great competition requires the company to have big step in business 2.2.1.2 The form sales of the company Sales promotion is part of the marketing mix to persuade and remind the market of the product or the product seller, hope to influence attitudes and behavior of the information recipient The purpose of sales promotion is to provide more information for customer, affecting the decision to make the products have different features and convince potential buyers Promotion sale has three basic objectives are inform, persuade and remind customers about their products Sales promotion activities of the company include: - Advertising: As the communication activities, through a communication means to pay The company introduced the name, label, address, products of the company on a number of publications such as calendars, shopping bags Besides, the company hired to write articles on a number of newspapers, magazines, Web sites established In addition, company also participated in the seminars, product fairs to promote their brands Advertising through the showrooms products - Promotion: As the activity stimulates shopping needs by providing additional benefits to customers in a period The corporate form applicable is discounts, commissions…… - Direct selling is a form of product presentations by staff of the business before the customer, be it face to face or over the phone - Public Relations: Includes many forms of media to create a friendly attitude towards business and enterprise products The most common form are newsletters, annual reports, funding for charity events or sports culture in Thai Nguyen province The graph shows the consumption of products of the company through the years: Footer STUDENT: Page 22HOANG of 166 THI DUYEN 18 Class: CĐAV4A HeaderPractice Page 23 of 166 report Supervisor: Ngo Thi Thai 2.2.2 Overview of TNG Fashion Company’s marketing activities Over 28 years of operation and Development, TNG has become quite familiar with the vendor of garments on the world market, especially the United States and Canada markets In the 2006, the company was The Children's Place (USA) awarded the title "Supplier reputation" Achieve this, besides the quality and price of the product must also mention the contribution of marketing activities In the coming years, the Company determined the export market remains the key However, to avoid over-reliance on the US market, the company will promote market development Me-Hi-Co and South America At the same time, the company will increase access, expand and gradually penetrate into the domestic market For traditional customers: Company maintains and constantly strengthening and developing relationships with traditional customers for customers feel satisfied with the products and services of the Company Every year the company organizes meetings and exchanges evaluation process in order to listen to the feedback of customers To reach new customers, especially in export markets, the company also regularly participate in international fairs (such as textiles fairs in the United States, Germany, China, the Russian Federation ) and the promotion of trade national level, the program associated with Vinatex and Vitas, textile workshops and exporting organization in Hanoi, the units in the garment industry For suppliers, the Company annually reviews, honoring the vendor has made many contributions to the Company's results The company's major customers are: Main customers Country Brand The Children’s Place USA The Children’s Place Columbia Sportswear USA Columbia Sportswear The Capital Garment Canada Julio, Suburbia Mast Industry Co., Ltd USA New York & Co Hollister Comtextile USA Lollytog, Lee Centrotex & Martex Russia Hamilton, Silverline Pan-pacific Korea Target, C&A, GAP Chico Korea Bershka Steve & Barry USA Steve & Barry (Source: market room Corporation Investment and Trade TNG) Footer STUDENT: Page 23HOANG of 166 THI DUYEN 19 Class: CĐAV4A HeaderPractice Page 24 of 166 report Supervisor: Ngo Thi Thai Trademarks of companies are LIMA and TNG has been registered with the relevant authorities Company TNG's Logo registered in the Department of Intellectual property of Vietnam Symbol Company has been patented, patent in the National Office of Intellectual Property of Vietnam August 24th , 2005 2.3 Assess 2.3.1 Accomplishments Undergoing a process of striving to persevere,the company have confirmed, developmented Willed determination of all officers and employees and company leaders was answered with the result such as: - 1998: Merit of the Heads of Government "There have been many achievements in production and business activities, contributing to the building of socialism and the national defense." - 2000: + Officially became a member of the Vietnam Textile and Apparel Association (Vitas) +Labour Order third class 75 KT / CT of the President awarded 2001 - 2001: Certification of Quality Management System according to international standard ISO – 9001 - 2004: Merit of the Trade Ministers Decision No 1229/2004 / QD -BTM on "Achieving outstanding export performance in 2003" - 2005: Merit No 0360 / PTM - TDKT Chairman of Chamber of Commerce and Industry of Vietnam on "The achievements in production and business and contribute positively to the development of the business community in Vietnam 2004" Footer STUDENT: Page 24HOANG of 166 THI DUYEN 20 Class: CĐAV4A HeaderPractice Page 25 of 166 report Supervisor: Ngo Thi Thai + Merit No 324 / QD - Office of the Minister of Industry on "Achievements in the labor movement business in 2004” + Prize "Enterprise reputation - Quality 2005" by the editorial Information Advertising photos Trade - Ministry of Trade - 2007: Award "Gold Cup entrepreneurs Vietnam Culture 2007" + Prize "Good managers times 2-2007" + Prize "typical enterprise of textile industry Vietnam - 2007 / Enterprise with good business efficiency" + Chamber of Commerce and Industry of Vietnam "award honors entrepreneurs typical Vietnam 2007" 2.3.2 Strengths - Team of senior leaders with strategic vision, leadership and capacity development orientation well with nearly 20 years of experience in the garment industry - The company has modern machinery systems, synchronous production system is organized in a scientific way, closely - The company has a customer base well, including clients such as The Children's Place, Columbia Sportwear, The company also built good relationships with customers, especially large customers, thereby source output for the Company's relatively abundant and stable - Training Center dedicated to help companies continuously improve the skills of workers and somewhat self-meet labor needs in the process of expanding production 2.3.3 Weaknesses - The promotion and development of the brand is not really good Brand TNG – Thai Nguyen Garment (May Taiyuan), the foreign importers appreciated but not familiar with local consumers Footer STUDENT: Page 25HOANG of 166 THI DUYEN 21 Class: CĐAV4A HeaderPractice Page 26 of 166 report Supervisor: Ngo Thi Thai - Stitch design products of the company are not strong, not contribute added value to the product This is also a common weakness of Vietnam's garment industry 2.3.4 Opportunities - Vietnam's accession to the WTO will open up doors for business Vietnam in general and garment in particular equal participation in the global market - Policy socio-economic development of the Party and State, as well as Thai Nguyen province will create favorable conditions for the company in the next stage of development - Export markets such as the US, EU, was quite familiar with Vietnam textiles in general, including brand TNG The domestic market with a population of over 80 million people is a potential market for the company - Development strategy for the quality of the textile sector, Vietnam will be favorable conditions for the units in the field, reducing dependence on imported raw materials 2.3.5 Threats - The stiff competition from other textile exporting countries such as China, India, as the countries have many advantages over the market, materials, not only threatens the export market but also accounted the domestic market leader - Currently, when Vietnam is in the process of implementing the commitments to the WTO, Vietnam garment is subject to a number of non-tariff barriers such as quality standards, anti-dumping rules, regulations oversight, Footer STUDENT: Page 26HOANG of 166 THI DUYEN 22 Class: CĐAV4A HeaderPractice Page 27 of 166 report Supervisor: Ngo Thi Thai CHAPTER 3: Proposals and Solution 3.1 Rate, review general situation of the enterprise 3.1.1 Rate, review Through research and analysis of the company shares Investment and Trade Taiyuan, we can comment as follows: * Regarding the organizational structure: The company has the organizational structure streamlined and logical for a joint stock company However, for the development and successful integration, the need continues to innovate and improve organization promoting policies to attract talent * Regarding the consumption and marketing activities of the Company: In the future, the Company has export target for the company's development and expansion of export markets, while maximizing the development of the domestic market Focus on developing strong services and products supporting industries, enhance the added value of the products the company Consumption situation of the company is relatively good, consumption increases every year, creating an annual revenue increase However, the company focused on the export of goods not paid proper attention to the domestic market According to the Corporation of Vietnam Textile is a country with a population of over 80 million and income of the population is constantly improving, the domestic market is considered promising I see, export sales remained dominant position in the company's total revenue In the future the company should promote activities in all aspects to increase sales even higher FOB The promotion and development of the brand is not really good Brand TNG - thainguyen Garment (May Taiyuan)the foreign importers appreciated but not familiar with local consumers Footer STUDENT: Page 27HOANG of 166 THI DUYEN 23 Class: CĐAV4A HeaderPractice Page 28 of 166 report Supervisor: Ngo Thi Thai Along with the expansion of overseas markets, the company needs to exploit and expand the domestic market, the domestic market domination is promoted after a long time has not paid adequate attention * Regarding the wage labor of the Company: The company carries out public policy salary, whereby employees of the Company are classified into different levels, ranking criteria and salary of each class of laborers to monitor and strive In addition to monetary reward regime, the company also rewarded in the form of a picnic tour abroad, create loyalty of employees with company * Regarding the financial situation of the company: Through the analysis of the financial situation, we can see the "big picture" overview of the financial position of the Corporation Trade and Investment TNG 2013 are as follows: Scale production of the company has expanded, the total asset value always increases after equitization Major funding for the expansion of production of debt and equity issuances However, these loans accounted for the proportion is too high, so the company should be more careful in the use of the loan Depending on the actual situation of the market, the company should have a strategy to manage the most reasonable cash flow, and increase the flow of money in various ways According to the plan of the Vietnam Textile and Apparel Association (Vitas), textile exports in 2007 reached 7.5 billion dollars, 2010 10-12 billion dollars, 2020, 18-20 billion, equivalent growth rate of 10% 17% / year, thanks to the advantages such as: - Labor cost competitiveness - The labor abundant, with more than 40% of the population of working age and annual additional 1.3 million workers In addition, labor Vietnam is considered as ingenious, industrious - The domestic market with a population of 80 million people promising opportunities for the textile industry Footer STUDENT: Page 28HOANG of 166 THI DUYEN 24 Class: CĐAV4A HeaderPractice Page 29 of 166 report Supervisor: Ngo Thi Thai - Foreign markets such as USA, Japan, EU, was quite familiar with the Vietnam textile items and will have many opportunities to further expand the route of Vietnam's WTO accession In addition, Textile Association has developed strategic development quality for Vietnam's garment industry, this certainly will make favorable conditions for the industry to comprehensive development in the future Based on the general direction of the industry, TNG should set the direction for the development of the company in the coming years as follows: - Garment plays a key role, business investment gradually adding new items, first serve items directly to the garment , packaging, printing, embroidery, - The market is still the main export, increasing the localization rate of 10 -15% in 2011, the balance between the market and avoid excessive dependence on the US market - Continuous development of production in both width and depth of the complete plant investment TNG Song Cong-scale production lines and 60 regular additional machinery innovation with new technologies 3.1.2 Cause success and shortcomings in the enterprise 3.1.2.1 Cause success - Agreement Vietnam US textile trade effect, enabling the company developed network of customers, expand their market turnover to the US market increased by 74%, accounting for 88% of the total revenue of all companies in 2013 - In 2005, the EU abolition of quotas on textiles Vietnam also facilitate development company markets, contributing to the expansion diverse markets, searching large customers Thus exports to the EU increased - Seize the opportunity Vietnam joined the WTO, in the last years the company has invested to expand production and investment in new Footer STUDENT: Page 29HOANG of 166 THI DUYEN 25 Class: CĐAV4A HeaderPractice Page 30 of 166 report Supervisor: Ngo Thi Thai factories, machinery and technology This has helped the company received more new orders and these are factors to impact sales of the Company has outstanding growth in 2011, 2012, 2013 (2012 increased 179% over 2011) 3.1.2.2 Shortcomings in the enterprise - Labour locally mostly unskilled, untrained Therefore, when a company needs to implement training and then put to use This not only affects the cost and time, but also easily lead to brain drain if not better management of human resources - Due to the global economic crisis - The non-tariff barriers such as quotas, technical requirements, imposed on Vietnam's garment and cause difficulties for industry, requiring TNG and garment enterprises to large investments in technology to overcome the technical barriers 3.2 Proposed a number of measures to promote business activities of enterprises - In fact, the company mainly produce goods for export, garments Company's domestic consumption, much less than the domestic market is not known Especially at Thai Nguyen Province, the clothing fashion brand of the company TNG is not common Review this problem should be targeted, long-term plans of the company in the future is to invest more in the domestic market No further promote the export activities but also focus for the domestic market TNG will invest substantially and continuously enhance the brand - Expand search customers worldwide reputation, quality assurance with which the company has built with old customers In 2007, the company has expanded and intensive training for skilled workers, reflecting increases in the cost of training and customer evaluation of products made with good technique Along with quality managers are raising up a lot This Footer STUDENT: Page 30HOANG of 166 THI DUYEN 26 Class: CĐAV4A HeaderPractice Page 31 of 166 report Supervisor: Ngo Thi Thai is the advantage and will be a factor for creating prestigious products of the company - The sources of raw materials, the company is planning to work directly advances to suppliers of foreign materials to ensure quality and reduce costs - To achieve this goal,the staff really qualified So in the future the company will be deployed very good plan because the company has many advantages and promising Footer STUDENT: Page 31HOANG of 166 THI DUYEN 27 Class: CĐAV4A HeaderPractice Page 32 of 166 report Supervisor: Ngo Thi Thai PART 3: CONCLUSION Corporation Investment and Trade TNG was established in accordance with the development of the country in general and in particular Thai Nguyen province,the company went into operation always been the concern of all levels government During operation of the company are very effective, however, the ability to develop products of the company are weak, but with the positive changes Vietnam's garment industry will create opportunities for companies to overcome weaknesses and implement breakthrough in the field of production and business Currently the company scale has been expanded and gradually developing management skills have improved significantly, the technology has been renovated ready for the introduction of top-quality products that promise in the next year there will be major changes Especially with the search plan customers in markets in and outside the province, the company has made efforts in market research, product development considered top priority, trying to better serve the needs of customers are driven entirely new suit now, if implemented effectively to make sure the company will perform better than before Therefore, to grasp the business opportunities, integration into the international market, improve competitiveness in the marketplace Corporation Investment and Trade TNG must constantly overcome the weakness of capability development products as well as production capacity, improve, enhance acquire information, to ensure stability of the source, efficient use of labor paving the way for the company to overcome the challenging road block while Vietnam is open to international integration Footer STUDENT: Page 32HOANG of 166 THI DUYEN 28 Class: CĐAV4A HeaderPractice Page 33 of 166 report Supervisor: Ngo Thi Thai After a period of practice, the enthusiastic help of her uncle, brothers and sisters in the company TNG, I have access in a dynamic work environment, with activities and business practices in business now, the professional management of operating and production business, learn how to work and learn about communication, behavior in the workplace and public places, learning style work effective, science, sense of discipline and self-discipline in work Finally thanks teacher M.A NGO THI THAI who guided me, and brothers and sisters in the company was dedicated to guide and help you during the actual and complete this report Because the first approach work, due to limited knowledge,the report not avoid these shortcomings, I would like to receive input from the teacher said she I sincerely thank you !!!!!!!!!!! Hanoi, March 12, 2015 Students perform Hoang Thi Duyen Footer STUDENT: Page 33HOANG of 166 THI DUYEN 29 Class: CĐAV4A HeaderPractice Page 34 of 166 report Supervisor: Ngo Thi Thai REFERENCES http://ezsearch.fpts.com.vn The financial statements of the Company in 2011, 2012, 2013 Annual report of the company in 2012, 2013 www.vietnamtextile.org.vn (Vietnam Textile and Apparel Association) www.tng.vn (JSC investment and trade TNG) www.tailieu.vn www.google.com.vn Footer STUDENT: Page 34HOANG of 166 THI DUYEN 30 Class: CĐAV4A ... for the company Footer STUDENT: Page 20HOANG of 166 THI DUYEN 16 Class: CĐAV4A HeaderPractice Page 21 of 166 report Supervisor: Ngo Thi Thai 2.2 Reality marketing activities of TNG Fashion Company. .. Class: CĐAV4A HeaderPractice Page 23 of 166 report Supervisor: Ngo Thi Thai 2.2.2 Overview of TNG Fashion Company s marketing activities Over 28 years of operation and Development, TNG has become... job Aims of study Expanding the marketing activities of company to attract customers, bring revenue and profit for the company, search market, brand and brand positioning Marketing activities