d.strong customer service for its retail category An approach to the study of retailing that stresses activities such as buying, pricing, and personnel practices is a _____ approach.. d.
Trang 170 Test Bank for Retail Management A Strategic
Approach 10th Edition
by Berman Mutiple Choice Questions - Page 1
Which statement concerning retailing is correct?
1 a.Retailing activities cannot be performed by wholesalers
2 b.It is the last stage in the distribution process
3 c.All retail activities are store-based
4 d.A lawyer purchasing stationery for use in his/her office is an example of retailing
Which statement concerning customer service is correct?
1 a.Customer service only concerns a retailer’s intangible activities
2 b.Different people almost always judge a retailer’s customer service in a similar manner
3 c.People’s assessment of customer service depends on perceptions—not necessarily reality
4 d.Customer service only concerns a retailer’s tangible activities
Which statement concerning the scope of retailing is correct?
1 a.Retailing is limited to transactions involving tangible goods
2 b.Purchases of goods made by retail organizations for further resale are part
of retailing
3 c.Retailing is limited to store-based transactions
4 d.Wholesalers cannot conduct retail transactions
Which of the following illustrates a retail transaction?
1 a.an auto manufacturer purchasing brochures to be distributed by its dealers
2 b.a supermarket purchasing a freezer case for meat
3 c.the U.S government purchasing military aircraft
4 d.a consumer buying coffee in a vending machine
Channel relations are generally smoothest in which form of
distribution?
Trang 21 a.selective distribution
2 b.intensive distribution
3 c.exclusive distribution
4 d.dual distribution
In 2004, the three largest retailing companies (based on annual sales) in order of size (from the largest firm) were _
1 a.Sears, Kmart, and Federated Department Stores
2 b.Sears, Wal-Mart, and J.C Penney
3 c.Wal-Mart, Sears Roebuck, and Kroger
4 d.Wal-Mart, Home Depot, and Kroger
All of the elements in a retail offering that encourage or inhibit consumers during their contact with a given retailer make up the _
1 a.total retail experience
2 b.retailing concept
3 c.marketing concept applied to retailing
4 d.customer service philosophy
Suggestion selling, point-of-purchase displays, and attractive store layouts are used by retailers to _
1 a.reduce selling costs
2 b.increase customer service
3 c.increase impulse sales
4 d.reduce channel conflict
An electronics retailer accomplishes a consumer’s one-stop needs through _
1 a.the sorting process
2 b.a deep channel of distribution
3 c.a wide channel of distribution
4 d.exclusive distribution
Trang 3Which one of the following is not a crucial element in Target’s
overall retail strategy?
1 a.growth-oriented objectives
2 b.a focus on its discount store niche
3 c.sale of goods at the lowest competitive price
4 d.strong customer service for its retail category
An approach to the study of retailing that stresses activities such as buying, pricing, and personnel practices is a _ approach
1 a.strategic
2 b.functional
3 c.institutional
4 d.retail audit
A manufacturer seeking to maximize its sales should utilize _ distribution
1 a.dual
2 b.intensive
3 c.selective
4 d.exclusive
Which form of distribution balances channel cooperation with an increased opportunity for product sales?
1 a.exclusive distribution
2 b.selective distribution
3 c.intensive distribution
4 d.dual distribution
On average, what percent of every sales dollar goes to department store retailers as compensation for the activities they perform?
1 a.15
2 b.22
3 c.30
4 d.50
Trang 4Which of the following distribution functions are generally not
provided by retailers for their manufacturer/wholesaler suppliers?
1 a.contact with the final customer
2 b.inventory storage prior to sale
3 c.pre-paying for merchandise in advance of its being sold to final consumers
4 d.delivery and installation of goods to final consumers
In 2004, the ten largest U.S retailers earned average after-tax
profits amounting to about _ percent of sales
1 a.1.1
2 b.2.5
3 c.3.3
4 d.5.7
In exclusive distribution, suppliers _
1 a.enter into agreements with one or a few retailers that designate the latter as the only companies in specified geographic areas to carry certain brands and/or product lines
2 b.sell to as many retailers as possible
3 c.sell to a moderate number of retailers
4 d.utilize multiple channels of distribution to reduce channel conflict
While some manufacturers specialize by producing one product, consumers generally favor retailers with extensive selections from many manufacturers These divergent viewpoints can be reconciled through _
1 a.the sorting process
2 b.selective distribution
3 c.intensive distribution
4 d.exclusive distribution
The retailing concept is comprised of _
1 a.price orientation, social responsibility, and competitive defensibility
2 b.niche strategy, cost leadership, and market segmentation
Trang 53 c.customer orientation, coordinated effort, value-driven, and goal orientation
4 d.short-run objectives, long-term strategy, implementable actions, and
channel control
A manufacturer’s long-term sales potential is most limited in _
1 a.selective distribution
2 b.cooperative wholesaling
3 c.intensive distribution
4 d.exclusive distribution
The sorting process refers to _
1 a.physical distribution assortment by perishability
2 b.a retailer’s pricing goods by quality and size
3 c.government grading standards for produce
4 d.a retailer’s collecting an assortment of goods and services from many vendors
The first stage in development of a retail strategy should be to
determine the retailer’s _
1 a.most appropriate target market
2 b.short-run objectives
3 c.long-run objectives
4 d.type of business and orientation of the firm
Which of the following is not an element in the retailing concept?
1 a.customer orientation
2 b.high levels of customer service
3 c.coordinated effort
4 d.value-driven
A retail strategy can be best defined as _
1 a.the selection and appeal to a specific retail target market
2 b.short-run activities conducted by a retailer to meet or exceed its retail
objectives
3 c.the overall plan guiding a retail firm
Trang 64 d.a plan to reduce retail costs
Which of the following illustrates channel conflict between a
manufacturer and its retailer customers?
1 a.a discounter’s selling a manufacturer’s product below levels at full-service retailers
2 b.a cooperative advertising program in which retailers are encouraged to use selected advertising materials
3 c.a manufacturer assisting retailers with inventory financing for its products
4 d.a manufacturer developing a toll-free hot line for customer support
The identifiable, but sometimes intangible, activities undertaken by
a retailer in conjunction with the basic goods and services it sells comprise the retailer’s _
1 a.level of commitment to the retail concept
2 b.peripheral services
3 c.customer satisfaction level
4 d.customer service
According to the Department of Commerce, annual U.S retail store sales exceed _
1 a.$200 billion
2 b.$1 trillion
3 c.$2 trillion
4 d.$4 trillion
In relationship retailing, a retailer _
1 a.seeks to maximize a customer’s short-term satisfaction
2 b.prefers to attract new customers over retaining existing customers
3 c.seeks to attract larger customers over smaller accounts
4 d.plans to establish and maintain long-term bonds with its customers
Channel relations tend to be most volatile in which form of
distribution?
Trang 71 a.exclusive distribution
2 b.intensive distribution
3 c.selective distribution
4 d.vertical integration
A strategic approach to the study of retailing stresses _
1 a.lowering retail costs
2 b.the types of retailing and their development
3 c.planning for and adapting to a complex, changing environment
4 d.merger, acquisition, and downsizing opportunities
A retailer’s selling to consumers via store, catalog, and the Web illustrates _
1 a.selective distribution
2 b.impulse purchasing
3 c.intensive distribution
4 d.multi-channel retailing
The total retail experience is best defined as _
1 a.a retail operating philosophy that stresses long-term relationships between a retailer and its customers
2 b.value-generating elements in the retail transaction
3 c.all the elements in a retail offering that encourage or inhibit consumers during their contact with a retailer
4 d.those retail strategies that contribute to total satisfaction among all retail stakeholders
Which of these is not a characteristic that distinguishes retailing from other types of business?
1 a.Store location is more important for retailers than for wholesalers
2 b.The average size of a sales transaction for retailers is less than for
manufacturers
3 c.Retail sales are more cyclical than organizational sales
4 d.While final consumers make many impulse purchases, organizational
consumers are more systematic in their purchasing activity
Trang 8All of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer constitute _
1 a.a channel of distribution
2 b.wholesaling
3 c.retail management
4 d.the sorting process
A functional approach to the study of retailing stresses _
1 a.retail planning
2 b.the activities that retailers perform
3 c.adaptation of strategy to match the retail environment
4 d.opportunities and constraints in decision making
How many million people are employed by traditional retailers in the United States?
1 a 7
2 b.15
3 c.25
4 d.30
A retailer does generally not stock a broad selection of brands in which form of distribution?
1 a.exclusive distribution
2 b.intensive distribution
3 c.selective distribution
4 d.operational distribution
70 Free Test Bank for Retail Management A Strategic Approach 10th Edition by Berman Mutiple Choice
Questions - Page 2
An example of the contrasting viewpoints of retailers and
manufacturers is a manufacturer _
Trang 91 a.sponsoring a cooperative advertising program
2 b.attempting to increase national brand display space
3 c.sponsoring training programs for retail sales personnel
4 d.sponsoring point-of-sale materials
Manufacturers can generate increased power in a channel of
distribution through _
1 a.developing brand loyalty through extensive advertising
2 b.selling exclusively to major national retail chains
3 c.allowing retailers to set final retail selling prices
4 d.allocating promotional allowances to retailers based upon their overall sales volume
Which is a major limitation of exclusive distribution?
1 a.poor relations among channel members
2 b.limited sales potential
3 c.high price competition
4 d.low levels of customer service
Retail price competition is generally highest in _ distribution
1 a.dual
2 b.exclusive
3 c.intensive
4 d.selective
Which statement concerning strategic planning is correct?
1 a.Strategic planning should be conducted once a year
2 b.Strategic plans should emphasize pricing
3 c.Strategic plans should be adhered to despite their success/failure
4 d.Strategic planning is a continuous process throughout the year
The potential for channel conflict (due to the high power of a retailer relative to a manufacturer) is greatest in which form of distribution?
1 a.dual distribution
2 b.selective distribution
Trang 103 c.exclusive distribution
4 d.intensive distribution
If retailers did not perform the sorting process, _
1 a.final consumers would have to visit multiple manufacturers to purchase their needs
2 b.final consumers would be more powerful in the channel of distribution
3 c.distribution channels would be more likely to be vertically integrated
4 d.manufacturers would have improved cash flow
An example of a retailer’s regularly reviewing operations is the _
1 a.appeal to a prime consumer market
2 b.use of a one-price policy
3 c.development of realistic sales and profit goals
4 d.ongoing analysis of sales and costs by product category
Channel cooperation, communication, and control is greatest when _
1 a.selective distribution is used
2 b.intensive distribution is used
3 c.manufacturers operate their own retailing facilities
4 d.exclusive distribution is used
A unique characteristic of retailing is _
1 a.the high effect of the business cycle on sales
2 b.high foreign competition
3 c.low average sales
4 d.saturation of retail facilities
A retailer views the sales of merchandise through store, catalog, and Web-based operations as complementary to one another This approach illustrates _
1 a.channel cooperation
2 b.multi-channel retailing
Trang 113 c.intensive distribution
4 d.selective distribution
Because impulse sales are so important to retailers, there is a need
to _
1 a.control expenses
2 b.analyze consumer demographics
3 c.study store image
4 d.utilize point-of-purchase materials
A college bookstore that purchases goods from over 200 vendors demonstrates _
1 a.economies of scale
2 b.a channel of distribution
3 c.the sorting process
4 d.vertical integration
Which of the following best illustrates a value-driven retail strategy?
1 a.a retailer’s setting goals and using its strategy to attain them
2 b.a retailer’s reducing prices to the lowest possible level
3 c.a retailer’s having prices appropriate for the level of products and customer service
4 d.a retailer’s integrating all plans and activities to maximize efficiency
Neither channel cooperation nor sales potential is maximized in _ distribution
1 a.vertical
2 b.intensive
3 c.exclusive
4 d.selective
5 (c; Challenging; p 10)
6 Q#SRetail price competition is generally highest in _ distribution
A computer dealer determines customer satisfaction of recent
computer buyers on the basis of questionnaires mailed to recent
Trang 12customers These questionnaires cover all aspects of the
transaction from the first encounter with a salesperson to initial quality of the computer to satisfaction with any servicing the
computer might require The survey involves _
1 a.coordinated effort
2 b.the total retail experience
3 c.long-run planning
4 d.relationship retailing
The success of a manufacturer and its retailer customers is most directly interconnected in which form of distribution?
1 a.exclusive distribution
2 b.intensive distribution
3 c.selective distribution
4 d.dual distribution
The sorting process helps final consumers through _
1 a.providing credit terms on purchases
2 b.enabling one-stop shopping
3 c.providing important product-based information
4 d.enabling consumers to purchase goods through direct marketing
The total retail experience, customer service, and relationship retailing directly focus on which aspect of the retailing concept?
1 a.long-run planning
2 b.customer orientation
3 c.goal orientation
4 d.coordinated effort
The sorting process implies that a retailer typically purchases _
1 a.from domestic suppliers
2 b.directly from a manufacturer
3 c.from multiple manufacturers