Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media.+++++Gửi tin nhắn tên sách tiếng Anh muốn mua với giá rẻ+++++CAM KẾT BẢN ĐẸP.
“Immensely readable.” Sir Martin Sorrell, CEO, WPP AD LAND “A terrific book: intelligently written and thoroughly researched A must read for anyone interested in advertising.” Sir Alan Parker A GLOBAL HISTORY OF ADVERTISING MARK TUNGATE 4HISPAGEINTENTIONALLY LEFTBLANK II 0UBLISHERSNOTE %VERYPOSSIBLEEFFORTHASBEENMADETOENSURETHATTHEINFORMATIONCONTAINEDINTHIS BOOKISACCURATEATTHETIMEOFGOINGTOPRESS ANDTHEPUBLISHERSANDAUTHORCANNOT ACCEPTRESPONSIBILITYFORANYERRORSOROMISSIONS HOWEVERCAUSED.ORESPONSIBILITY FORLOSSORDAMAGEOCCASIONEDTOANYPERSONACTING THUSACCURATELYDETERMININGYOURHATSIZE %VERYONE AGREES THEN THAT ADVERTISING GOT INTO ITS STRIDE WITH THE INDUSTRIALREVOLUTIONnAIDEDANDABETTEDBYTHERISEOFTHENEWSPAPERAS AMASSMEDIUM!DVANCESINTECHNOLOGYMEANTCONSUMERGOODSCOULD BEPRODUCEDANDPACKAGEDONAPREVIOUSLYUNDREAMED OFSCALE4HIS GLUT OF FOOD CLOTHING SOAP AND SO FORTH ENCOURAGED MANUFACTURERS WHOHADPREVIOUSLYBEENCONlNEDTODOINGBUSINESSINTHEIRBACKYARDS TO SEEK FAR mUNG NEW MARKETS 3OME OF THEM ESTABLISHED CHAINS OF RETAIL OUTLETS /THERS DISTRIBUTED THEIR WARES THROUGH WHOLESALERS AND INTERMEDIARYRETAILERS)NORDERTOBLAZETHENAMESANDVIRTUESOFTHEIR PRODUCTS INTO THE MEMORIES OF CONSUMERS THEY BRANDED THEIR GOODS nANDBEGANTOADVERTISETHEM )N"RITAIN ONEOFTHEMOSTPROMINENTCLIENTSOFTHEDAYWAS!& 0EARS MAKERS OF 0EARS 3OAP 4HE COMPANYS SUCCESS WAS ASSURED !DLAND BYPROTOTYPEADMAN4HOMAS*"ARRETT WHOJOINEDTHElRMIN !S WELL AS SECURING ONE OF THE lRST CELEBRITY ENDORSEMENTS n FROM ,ILLIE,ANGTRY ACTRESS COURTESANANDMISTRESSOFTHE0RINCEOF7ALES n"ARRETTCONVINCEDTHEPOPULARARTIST3IR*OHN%VERETT-ILLAISTOSELL HIMAPAINTINGOFAYOUNGBOYGAZINGATRISINGSOAPBUBBLES.OTONLY THAT BUTHEPERSUADED-ILLAISTOADDABAROF0EARSSOAPTOTHESCENE 1UEASILYSENTIMENTAL ... "RITISH,IBRARY#ATALOGUING IN 0UBLICATION$ATA !#)0RECORDFORTHISBOOKISAVAILABLEFROMTHE"RITISH,IBRARY ,IBRARY OF #ONGRESS#ATALOGING IN 0UBLICATION$ATA 4UNGATE -ARK n !DLAND A GLOBAL HISTORY OF ADVERTISING -ARK4UNGATE... FORLOSSORDAMAGEOCCASIONEDTOANYPERSONACTING ORREFRAININGFROMACTION AS A RESULT OF THEMATERIALINTHISPUBLICATIONCANBEACCEPTEDBYTHEEDITOR THEPUBLISHER ORTHEAUTHOR &IRST... 4HEORIGINS OF ADVERTISING !NINDUSTRYTAKESSHAPE %ARLY ADVERTISING AGENCIES !RROWTOTHEFUTURE 4HE(OPKINSAPPROACH ,ASKERSSECONDCHOICE &ROMPROPAGANDATOSOAP