76 test bank for consumer behavior 11th editio1

Test Bank with answers for M Advertising 2 Test bank for marketing management a strategic decision making approach 7th edition Test Bank marketing an introduction 10th edition Free Test Bank for Consumer Behavior 10th Edition Test Bank for Marketing An Introduction 12th Free Test Bank for Retailing Management Free Test Bank for A Preface to Marketing Management 14th Free Test Bank for A Preface to Marketing Management Test Bank for Foundations of Marketing 6th Edition Test Bank with Answer for Consumer Behavior 11th Edition Đề thi trắc nghiệm Marketing có đáp án, Câu hỏi trắc nghiệm Marketing, Marketing Management Exam, Mutiple Choice Questions, câu hỏi lựa chọn Marketing, Examination Marketing

76 Test Bank for Consumer Behavior 11th Edition

by Schiffman Multiple Choice Questions - Page 1

The actions that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs is known as

1 A) the production orientation

2 B) consumer behavior

3 C) narrowcasting

4 D) positioning

5 E) the marketing mix

Online companies create a : consumers gain information that turns them into sophisticated customers, opportunities to

customize products easily, and entertainment content; marketers gain information about consumers that allows them to be more efficient and precise when marketing their products

The 4 Ps of the marketing mix are

1 A) product/service, price, place, people

2 B) potential, price, place, people

3 C) product/service, price, place, promotion

4 D) product/service, promotion, potential, price

5 E) price, purchase, placement, product/service

Of the four Ps of the marketing mix, place includes

"Me too" products are

1 A) products that need to be bought along with the original product

2 B) secondary products that customers need to be reminded to buy

3 C) products that lack a unique image or benefit in the eyes of consumers

4 D) products aimed at helping children learn to share with each other

5 E) products that are included for free with the desired product

The process of dividing a market into subsets of consumers with common needs or characteristics is known as

1 A) market targeting

2 B) ethical marketing

3 C) product positioning

3 C) Consumers face more barriers to accessing information.

4 D) Marketers can offer more products and services than ever before.

5 E) Market research has become significantly more difficult.

Of the four Ps of the marketing mix, price includes

When advertising to teens, Matt's Mobile Services focuses its

messaging on how its expansive network enables subscribers to stay connected with friends at all times, so subscribers are always accessible and "in the loop" on the latest social news This is an example of

1 A) a unique social proposition

2 B) societal marketing

3 C) communicating the benefits the product provides

4 D) product placement

5 E) broadcasting

Socially responsible activities can result in

1 A) improved corporate image among consumers

2 B) improved corporate image among the financial community

3 C) increased sales

4 D) all of the above

5 E) none of the above

As consumers spend more time online and have more technologicaltools that enable them to avoid exposure to TV ads, marketers are

1 A) investing in flashier television advertisements to attract attention to

themselves

2 B) buying more air time in an attempt to crowd out their competitors'

advertisements

3 C) lobbying for legislation that will prohibit the sale of devices that allow

consumers to avoid advertising on the basis that such devices are

3 C) consumers have changing needs and insist that those needs be satisfied

4 D) consumers are unlikely to buy the product unless they are persuaded to do so

5 E) consumers are not sensitive to price

The selling concept focuses on the needs of the and on existing products, while the marketing concept focuses on the needs of the

During historical periods when demand exceeded supply,

businesses adopted the concept

Marketing and consumer behavior stem from the , which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers

The process and tools used to study consumer behavior are

characterized by the term

An example of a company that applied the production concept in the early twentieth century is

1 A) if manufacturers make a product, consumers will buy it

2 B) a company must determine the needs and wants of specific target markets and satisfy consumers' needs better than the competition

3 C) the primary focus of a business should be producing as much as it can, in the cheapest way possible

4 D) consumers are most interested in obtaining generic products at low prices

5 E) consumers are unlikely to buy a product unless they are aggressively persuaded to do so

Tanya and her marketing team at a fast food restaurant are

breaking their company's target audience into groups that have shared needs that are different from the needs shared by other groups They are engaged in

Which of the following is considered an example of consumer

behavior?

1 A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store brand.

2 B) Javier generally gets gas on Monday mornings on his way to work.

3 C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store.

4 D) Jeremy generally recycles his old newspapers and cardboard boxes.

5 E) All of the above are examples of consumer behavior.

The concept in business assumes that consumers are mostly interested in product availability at low prices

Technology enables marketers to do which of the following?

1 A) customize offerings and promotional messages

2 B) offer more effective pricing

3 C) utilize shorter distribution channels

4 D) build long-term relationships with customers

5 E) all of the above

The focus of the was to sell more of what the

manufacturing department was able to produce

1 A) Fast food restaurants develop offerings with less fat and more nutrients.

2 B) Food marketers advertise foods to young people in a way that does not encourage overeating.

3 C) Marketers do not use professional athletes in liquor or tobacco

advertisements because they may serve as role models for young people.

4 D) Marketers avoid featuring unreasonably slim females in their advertising campaigns because of the potential of such images to increase eating disorders.

5 E) All of the above are consistent with the societal marketing concept.

Successful positioning focuses on communicating the

1 A) segments that the company views as prospective customers

2 B) distinct benefits that the product provides

3 C) retail shelf space the product should occupy

4 D) competing offerings that are available

5 E) product instructions for use

Cookies are used to track who is interested in what online and sold

on exchanges like to other companies who are interested

in targeting people based on their interests

1 A) eXelate and BlueKai

2 B) cheapair.com and Hilton

4 D) informationex.com

5 E) IdeaLog.com

refers to the development of a distinct image for the

product in the mind of the consumer

a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of

1 A) societal marketing

2 B) broadcasting

3 C) market targeting

4 D) the selling orientation

5 E) the product concept

Packaging and warranties are elements of which of the four Ps?

energy drinks to children despite alleged health risks

1 A) Monster Beverage Corp.

2 B) Hansen's Natural Beverage Corp.

3 C) The Coca-Cola Company

4 D) Pepsico

5 E) Red Bull GmbH

Those in favor of socially responsible marketing call on marketers toadopt the societal marketing concept, which requires marketers to

1 A) minimize production costs in order to offer the product at the lowest price possible

2 B) aggressively market all products to all segments of society

3 C) track customer preferences via the Internet to improve customer research databases

4 D) fulfill the needs of the target audience in ways that improve society as a whole, while fulfilling the objectives of the organization

5 E) lobby for government regulation of their industries

Emerging digital technologies are allowing consumers to have morepower than ever before This means that now customers

1 A) are required to buy goods and services from local vendors

2 B) are limited in the time of day that they are able to buy products

3 C) can locate the best prices for products or services

4 D) are more limited in the range of products that they can purchase

5 E) are forced to acquire used items through middlemen instead of directly from the original owner

76 Free Test Bank for Consumer Behavior 11th Edition

by Schiffman Multiple Choice Questions - Page 2

Which of the following determinants of customer satisfaction with online websites and merchants while shopping online is

characterized by the customer's willingness to count on the

merchant to successfully complete the purchase transaction and feeling the merchant is reliable and honest?

When consumers use online sites to compare models and brands

of products and click for more technical information, companies gain information about

1 A) competitors' prices

2 B) product attributes that consumers consider the most important

3 C) buying patterns

Ryan runs a store that caters to athletes He divides the athletic market into different subsets of shoe consumers, such as runners, basketball players, and golfers, which is known as

decision-1 A) input, analysis, and output

2 B) environment, search, and evaluation

3 C) input, process, and output

4 D) analysis, decision making, and output

5 E) analysis, process, and output

In the consumer decision-making process, the stage focuses on how consumers make decisions

3 C) Customer relationship management

4 D) Consumer decision making

5 E) Consumer marketing

Ryan runs a store that caters to athletes He divides the athletic market into different subsets of shoe consumers, such as runners, basketball players, and golfers Ryan decides to focus his attention

on that segment of the market that is interested in running This selection of a specific market segment is known as

1 A) termination costs

2 B) internal manipulation

3 C) customer gratitude

4 D) customer gratuity

5 E) internal marketing

Which of the following determinants of customer satisfaction with online websites and merchants while shopping online is

characterized by the merchant's ability to match purchase

recommendations to one's needs and customize products and

advertisements so the customer feels unique and valued?

1 A) customer satisfaction; commercial exchange

2 B) social exchange; commercial exchange

3 C) emotional bonds; customer satisfaction

4 D) customer satisfaction; transaction-based relationships

5 E) emotional bonds; transaction-based relationships

Which of the following is NOT one of the benefits of retaining loyal customers?

1 A) Loyal customers are more likely to purchase high margin supplemental products.

2 B) Loyal customers are more price-sensitive.

3 C) It is less expensive to service existing customers.

4 D) Loyal customer refer other customers and engage in positive mouth.

word-of-5 E) Loyal customers make employees' jobs easier and more satisfying.

Which of the four disciplines that helps shape our understanding of consumer behavior compares human societies' culture and

The primary objective of providing value to customers continuously and more effectively than the competition is

1 A) to monopolize the market

2 B) to produce a compelling advertising message

3 C) to help recruit a dedicated workforce

4 D) to avoid government regulation of the industry

5 E) to create and to retain highly satisfied customers

Which of the following describes Amazon's customers with high bonds and modest purchase levels?

1 A) psychology

Which is NOT one of the benefits of highly satisfied customers?

1 A) They keep purchasing the same products.

2 B) They provide word-of-mouth to others.

3 C) They become customers for life.

4 D) They switch to competitors if offered a somewhat lower price.

5 E) They repeatedly buy the same brand.

Which of the following is an example of how the Internet affects prices and distribution?

1 A) Consumers use smart phones to compare prices as they shop, leading to price matching guarantees from retailers.

2 B) Apple distributes iBooks via its digital bookstore, reducing prices of high school textbooks by almost 90%.

3 C) Marketers are using smartphone apps to target shoppers in stores who are looking for information about products.

4 D) Amazon installed Amazon Lockers in grocery, convenience and drugstores that accept packages for customers to pick up later.

5 E) all of the above

Which of the four disciplines that helps shape our understanding of consumer behavior is defined as the study of the development, structure, functioning and problems of human society?

An individual's perception of the performance of a product or

service in relation to one's expectations is known as

1 A) market segmentation

2 B) customer satisfaction

3 C) market targeting

4 D) product placement

Norman dislikes the health insurance plan provided by his

employer, but is unwilling to switch to a different health insurer

because obtaining private health insurance would be significantly more expensive than the employer-subsidized plan in which he is currently enrolled With regard to health insurance, Norman is best described as a(n)

1 A) market segmentation

2 B) the value proposition

3 C) customer satisfaction

4 D) the corporate vision

5 E) the market targeting

In the consumer decision-making process, the stage focuses on how consumers make decisions

1 A) the ability to get instant reactions to marketers' messages

2 B) one-way communications

3 C) consumer-generated content

4 D) scanner panel data

5 E) technological innovations

Megan uses Bed Head hair products and enthusiastically

recommends them to others any time she receives complements onher hair With regard to hair products, Megan is best described as a(n)

Antoine is in charge of customer acquisition and retention He

allocates more of his budget to customer retention than customer acquisition Why does Antoine's decision make sense?

1 A) Low customer turnover is correlated with higher profits.

2 B) High customer turnover is correlated with higher profits.

3 C) Low customer acquisition is correlated with higher profits.

4 D) Low customer acquisition is correlated with higher employee satisfaction.

5 E) High customer acquisition is correlated with higher employees satisfaction.Which of the following customer retention measurement methods is described: the percentage of customers at the beginning of the yearthat are still customers by the end of the year?

Customer profitability-focused marketing

1 A) tracks costs and revenues of individual customers and then categorizes those consumers into tiers based on consumption behaviors that are specific to the company's offerings

2 B) minimizes the cost of production in order to offer the product at the best price possible

3 C) aggressively markets products to consumers who do not necessarily think that they need the product

4 D) continually updates the product without regard to the needs of the

consumer

5 E) invests money in attracting customers that are very sensitive to price and are not loyal to any given brand