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Cấu trúc
Introduction
Chapter 1
Innovative Leadership in Growing Companies
John Bailye, EKR Therapeutics, Dendrite International
Chapter 2
The Path to Entrepreneurship: Seven Rules for Business Success
Maxine Ballen, New Jersey Technology Council
Chapter 3
Plan to Succeed
Reginald Best, ProtonMedia, Netilla Networks
Chapter 4
The Thrills and Chills of Building a High-Tech Company
Kenneth Burkhardt, Verbier Ventures, Dialogic
Chapter 5
The Evolution of an Innovative Business Unit
Charles Cascio, Educational Testing Service
chapter 6
Disruptive Innovation
Chapter 7
Mission Driven Innovation
Douglas Conant, Campbell Soup Company
chapter 8
Extraordinary Measures
John Crowley, Amicus Therapeutics, Inc.
Chapter 9
Leveraging Collaboration for Innovation
Carlos Dominguez, Cisco
chapter 10
Building Innovative Partnerships to Heal the World
Amir Dossal, United Nations
Chapter 11
Entrepreneurship at Any Age
Doris Drucker, Inventor and Author
Chapter 12
Securing Relationships One at a Time
Kurus Elavia, Gateway Group One
Chapter 13
How I Quit Treading Water and Learned to Swim
Seth Gerszberg, Marc Ecko Enterprises
Chapter 14
Nurturing Innovation in Small Businesses
Leonard Green, The Green Group
Chapter 15
Customer Focus – A Prescription for Driving Innovation
Fred Hassan, Warburg Pincus, Schering-Plough
Chapter 16
Innovation at Avon
Andrea Jung, Avon
Chapter 17
Branding for Success
Shau-wai Lam, DCH Auto Group
Chapter 18
Creating a Business from Scratch
Diahann Lassus, Lassus Wherley
Chapter 19
Social Entrepreneurship: Doing Good While Doing Well
Lillian Rodríguez López, Hispanic Federation
Chapter 20
Justice and Social Entrepreneurship
Ralph Nader, Consumer advocate
Chapter 21
Buying and Selling Entrepreneurial Companies
Gregory Olsen, GHO Ventures
chapter 22
The Story Behind SwitchFlops
Lindsay Phillips, SwitchFlops, Inc.
Chapter 23
Building Merck’s Future through Open Innovation
Mervyn Turner, Merck
Chapter 24
The Eight Golden Rules of Entrepreneurship
Peter Weedfald, Gen One Ventures, Circuit City
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