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THÔNG TIN TÀI LIỆU
Cấu trúc
1.1. WHAT IS A BUSINESS STRATEGY?
1.1.1. Definition
1.1.2. Roles
1.1.3. Classification
1.2. PROCESS OF BUILDING A BUSINESS STRATEGY
1.2.1. Defining Vision, Mission and Objectives
1.2.2. External Environment Analysis
1.2.3. Internal Environment Analysis
1.2.4. Setting up Strategies
1.2.5. Strategy Analysis and Selection
1.2.6. Strategy Implementation
1.2.7. Strategy Evaluation
2.1. AN OVERVIEW OF HUD HOLDINGS
2.1.1. History and Development
2.1.2. Business Activities
2.1.3. Vision, Mission
2.1.3. Competitive Advantages and Core Values
2.1.4. Organizational Structure
2.2. EXTERNAL ASSESSMENT
2.2.1. Macro Environment using the PEST analysis technique
2.2.2. Micro Environment
2.2.3. External Factor Evaluation Analysis
2.2.4. Competitive Profile Matrix
2.3. INTERNAL ASSESSMENT
2.3.1. HUD Culture
2.3.2. Financial position
2.3.3. Products
2.3.4. Marketing
2.3.5. Research and Development
2.3.6. Organizational Structure
2.3.7. Human Resources
2.3.8. Internal Factor Evaluation Analysis
3.1. HUD’S OBJECTIVES
3.1.1. General Objectives in the period 2011 - 2015
3.1.2. Specific Objectives in 2011 and 2012
3.2. STRATEGY ANALYSIS
3.2.1. IE Matrix
3.2.2. SWOT Matrix
3.3. STRATEGY SELECTION USING THE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)
3.4. RECOMMENDED STRATEGIES FOR HUD HOLDINGS
3.5. STRATEGY IMPLEMENTATION
3.5.1. Vertical Integration Strategy
3.5.2. Product Development Strategy
3.5.3. Market Penetration Strategy
3.5.4. Re-structuring Strategy
3.5.5. Taking part in Making Legal document Strategy
3.6. STRATEGY EVALUATION
3.6.1. Strategy Timeline
3.6.2. Procedures for strategy review and evaluation
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