6 ways to measure the ROI of social media

... contribution to the business To not that is to relegate social media marketing to Ask people working on your brand to provide the bottom of the business needs pile Done the ROI models they use in their... Net New Visitors (above base) Cost Cost per Visitor Display Social Delta 30,000 170,000 Social = 5 .67 x more visitors $150,000 $130,000 Social = 86. 7% of the cost $5.00 $0. 76 Social = 6. 5x better... Model 6: Social Promotions Sales ROI If you were able to some of the calculations in Model 5, you’ve set yourself up to be able to measure the projected return of any social promotion designed to