THÔNG TIN TÀI LIỆU
Thông tin cơ bản
Định dạng | |
---|---|
Số trang | 213 |
Dung lượng | 3,65 MB |
Nội dung
Ngày đăng: 15/02/2017, 08:10
Nguồn tham khảo
Tài liệu tham khảo | Loại | Chi tiết |
---|---|---|
1. The Economist: Saws to ploughshares, http://www.economist.com/blogs/dailychart/2011/02/european_employment, visited 4.2.2011 | Link | |
3. Baveja, S.S., Gilbert, J. and Ledingham, D.: Products to services: Why it’s not so simple, http://www.bain.com/bainweb/publications/publications_detail.asp?id=17176&menu_url=publications_results.asp, 2004 | Link | |
8. Russel, D.: Maslow’s Hierarchy and Marketing, http://www.articleclick.com/Article/Maslow-s-Hierarchy-and-Marketing/968491, visited 4.2.2011 | Link | |
9. Russel, D.: Effective Marketing Hierarchy from Abraham Maslow, http://free-reprint-articles.com/a.php?Effective_Marketing_Hierarchy_from_Abraham_Maslow&1290, visited 4.2.2011 | Link | |
10. Coe, D.: Maslow’s Marketing Filter, http://www.successfuloffice.com/marketing_ideas-Maslows-Marketing-Filter.htm, visited 4.2.2011 | Link | |
11. McCluskey, R.: Maslow Needs Marketing., http://www.insiderreports.com/storypage.asp?StoryID=20015065/, visited 4.2.2011 | Link | |
12. Rao, V.: Maslow for Market Segmentation, http://www.ribbonfarm.com/2008/09/04/maslow-for-market-segmentation/, visited 4.2.2011 | Link | |
14. Yohn, D.L.: Maslow, Emotion, and a Hierarchy of Service, http://www.futurelab.net/blogs/marketing-strategy-innovation/2010/09/maslow_emotion_and_hierarchy_s.html, visited 4.2.2011 | Link | |
2. Young, L.: From Products to Services, John Wiley & Sons, 2008 | Khác | |
4. Bettencourt, L.: Service Innovation: How to Go from Customer Needs to Breakthrough Services, McGraw-Hill, 2010 | Khác | |
5. Wahba, M.A. and Bridwell, L.G.: Maslow Reconsidered: A Review of Research of the Need Hierarchy Theory, In Organizational Behavior and Human Performance 15, 212–240, Academic Press, 1976 | Khác | |
6. Mullins L.J.: Management and Organizational Behaviour, Prentice Hall, 2007 | Khác | |
7. Kotler, P. and Keller, K.L.: Marketing Management, 2006 | Khác | |
13. Maslow, A.: Religion, values and peak experiences. New York: Viking, 1970, p. 164 | Khác | |
15. Schwartz, The Art of the Long View: Planning for the Future in an Uncertain World, 1991 | Khác | |
16. European Values Study 2008, 4th wave, Integrated Dataset, GESIS Data Archive, Cologne, Germany, ZA4800 Data File Version 2.0.0 (2010-11-30), 2008 | Khác | |
18. Perkin, H.: The age of the automobile, Quartet Books, London, 1976 | Khác | |
19. Urry, J.: The Tourist Gaze, SAGE publications, London, Thousand Oaks, New Delhi, 1990 | Khác | |
20. Lash, S. and Urry, J.: The end of organized capitalism, University of Wisconsin Press, Madison, Wis., 1987 | Khác | |
21. Mennell, S.: All manners of food: Eating and taste in England and France from the Middle Ages to the present, Oxford, UK and New York, NY, USA, 1985 | Khác |
TỪ KHÓA LIÊN QUAN
TÀI LIỆU CÙNG NGƯỜI DÙNG
TÀI LIỆU LIÊN QUAN