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The Nation Publishing Co Limited Reader Demographics & Market Reach Nation Newspapers Barbados Population - By Age* 2003 Under 15 15-24 25-34 35-44 45-54 55-64 Over 64 Total Male 2004 Total Male 29819 20195 21299 21626 15865 9086 13360 131250 Female Total 28828 58647 19772 39967 21592 42891 23234 44860 17035 32900 10941 20027 19577 32937 140979 272229 Female Total 131400 140000 272400 *Based on information from the Barbados Statistical Service Our Newspaper Readership • Barbados has a very high level of newspaper readership – Based on total population, the island has one of the highest adult literacy rates in the world* - 99.7% – 93% of the population admit to reading a newspaper** – Majority of newspaper readers are loyal to The Nation • When you advertise with The Nation you reach all demographics of the market * World Facts Now – Data-Maps and World Bank Group, statistical data **Based on information from the Systematic Survey on Newspaper Readership November 2005 Comparative Newspaper Readership Statistics* 196,200 Sunday 56,700 135,200 Monday 28,300 130,800 Tuesday 26,200 159,100 Wednesday Other Daily Nation 28,300 128,200 Thursday 24,000 181,400 Friday 36,200 158,700 Saturday 31,000 *Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 *Based on information from the Systematic Survey on Newspaper Readership November 2005 % of Total Readership Newspaper Comparison* Comparison of Newspaper Readership 93% 90.0% 88% 80.0% 70.0% % of Readership 78% 79% 71% 69% 71% 60.0% 50.0% 40.0% 30.0% 23% Other Daily Nation 15% 13% 20.0% 13% 13% 16% 14% 10.0% 0.0% ay nd Su Mo ay nd e Tu ay sd y da es n ed W ay rsd u Th y ida Fr t Sa y da ur *Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005 Days of the Week *Based on information from the Systematic Survey on Newspaper Readership November 2005 Market Share of Newspaper Readers in Barbados* Sunday Monday Tuesday Wednesday Thursday Friday Saturday Nation Other Daily 78% 22% 83% 17% 83% 17% 85% 15% 82% 18% 83% 17% 84% 16% *Based on information from the Systematic Survey on Newspaper Readership November 2005 Competitive Analysis of Cost-Per-Thousand Ad Rates* Daily Midweek Weekend Saturday Sunday Nation Nation - Gross Newspaper Print Run $55.24 33,000 $53.32 38,600 $61.83 44,700 $49.26 37,000 $59.54 55,300 Other Other - Gross Newspaper Print Run $104.70 15,000 $104.70 15,000 $102.40 17,800 $104.70 15,000 $103.49 25,000 *Cost-per-thousand is based on the cost of a full-page ad, divided by the circulation number on any given day All figures are audited by KPMG for the six months ended June 30th 2005 ** Other newspaper information taken from circulated correspondence Nation Readers - By Income Level* Upper Sunday Monday Tuesday Wednesday Thursday Friday Saturday 12.6% 14.9% 13.3% 12.7% 13.9% 12.4% 14.5% Middle Lower 36.5% 50.8% 35.4% 49.7% 37.4% 49.3% 36.9% 50.4% 35.5% 50.5% 37.2% 50.4% 37.5% 48.1% *Based on information from the Systematic Survey on Newspaper Readership November 2005 Nation Readers - By Gender* Male Sunday Monday Tuesday Wednesday Thursday Friday Saturday 47.3% 48.3% 47.1% 45.7% 48.7% 46.0% 47.2% Female 52.7% 51.7% 52.9% 54.3% 51.3% 54.0% 52.8% *Based on information from the Systematic Survey on Newspaper Readership November 2005 Nation Readers - By Age* *Based on information from the Systematic Survey on Newspaper Readership November 2005 Why Advertise with The Nation? • Expand your reach in the local and regional market – You expect results, we deliver everytime • • • • • • Online or in print, our Advertising Products and Services as well as our Community Outreach Initiatives offer you the perfect promotion vehicles to reach target audiences We are a reliable partner We truly know our audience We offer you more extensive brand exposure than any other medium in the market We have products geared for your business We have the most competitive & cost effective newspaper advertising rates in the market! Key Advertising Contacts Wilfred Field Advertising Manager/ Director Tel: 246-430-5510 Email: wilfredfield@nationnews.com Paulette Jones Assistant Advertising Manager Tel: 246-430-5412 Email: paulettejones@nationnews.com Key Advertising Contacts Trevor Marshall Advertising Administration Manager Tel: 246-430-5512 Email: trevormarshall@nationnews.com Valerie Hope Marketing Executive Tel: 246-430-5589 Email: valeriehope@nationnews.com Contact Us The Nation Publishing Co Limited P.O Box 1203 Fontabelle St Michael Barbados, BB11000 West Indies Website: www.nationnews.com Tel: (246) 430-5400 Fax: (246) 430-9214