Slide phân tích 4Ps công ty Walt Disney

Group Presentation Topic: Walt Disney Members: Lê Mai Anh Nguyễn Thị Vân Anh Nguyễn Phương Dung Nguyễn Ngọc Hoa Nguyễn Thị Phương Ly Chu Hà Phương Contents • • • • Background Information P's marketing mix tool Product Price Place Promotion Recommendation Background Information Brief History • • • Founded on October 16, 1923 Founders: Walt Disney and Roy O Disney November 18, 1928 the very first Mickey Mouse cartoon is released Background Information Brief History • December 26, 1939 • July 17, 1955 The Disney Studio begins its move from the Hyperion Studio in Los Angeles to Burbank, California Disneyland, the first Disney park, was opened in Anaheim, California • April 2, 1940 Walt Disney Productions issues its first stock Background Information Brief History • April 18, 1983 • March 28, 1987 The Disney Channel begins broadcasting with 18 hours of programming a day The first Disney Store opens in California • December 5, 2001 100th anniversary of Walt Disney’s birth Background Information Mission The Mission of the Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information Background Information Vision statement “To make people happy” (Walt Disney Archives, 2012) 4Ps mix tool Place • Disney Stores Disney Stores are located in malls and super centers, particularly in urban Place • Park and Resorts Disney Land Parks and Resorts Place Park and Resorts Promotion Sponsors Promotion Methods of advertising: • • Through television Films, music and merchandises Advertising Promotion Methods of advertising: • On Internet Advertising Promotion Methods of advertising: • Films, music and merchandises Advertising Promotion Advertising Promotion • Contents of advertising: using the characters from stories Advertising Promotion • Public relation Disney continually sends direct mail pieces to past customers with varying offers Promotion • Bring a lot of discounts for customers in wide ranges of products Sale Promotion • Sale Increasing sale through various retail stores, online store and other branches Recommendation Do you think that Walt Disney will be taken to Vietnam one day ? References • • • • • • • • http://www.marketing91.com/ https://thewaltdisneycompany.com/ http://thewaltdisneyco.blogspot.com/ http://forums.wdwmagic.com/ http://www.valueline.com/ http://www.mbaskool.com/ http://www.bbc.com/ http://www.ehow.com/ Thank you very much for listening! [...]... 1928 • Created by Walt Disney and Ub Iwerks and voiced by Walt Disney • Comic animal catoon character • Icon for the Walt Disney Company • One of the most recognizable symbols in the world Product Product Variation 4 main products: The Walt Disney Studios Media Networks Parks and Resorts Disney Consumer Products Product • The Walt Disney Studios: Product Variation Product • The Walt Disney Studios: Marvel... every corner for your convenience Booths in the parks have representatives selling Disney vacation packages for future visits Đang nghĩ đoạn này không biết làm như nào :-SS Place Disney Around the World Place • Disney Stores Disney Stores are located in malls and super centers, particularly in urban Place • Park and Resorts 5 Disney Land Parks and Resorts Place Park and Resorts Promotion Sponsors Promotion... 2013 Walt Disney World Ticket Prices Price Park and Resort ticket Resorts Ticket Resort prices are almost twice as high, fluctuates from $185 to $630 Average price Price Store: Object sale: children and women Average price Price Store: The best selling products: Characters from the movie “Frozen” were among the top-selling products in retail stores Average price Price Price Strategy While at the Walt Disney. .. Variation Parks and Resorts • It was founded in 1971 in California • The world's most visited theme park • There are direct flights to Walt Disney Parks and Resorts Product • Disney Consumer Product: which produces toys, clothing, and other merchandising based upon Disney- owned propert Product Variation Product • Product Variation Media Networks which includes the company's television properties Product