Symbol: Mickey Mouse• Birthday: November 18, 1928 • Created by Walt Disney and Ub Iwerks and voiced by Walt Disney • Comic animal catoon character • Icon for the Walt Disney Company •
Trang 3Nguyễn Thị Phương Ly Chu Hà Phương
Trang 6• December 26, 1939
The Disney Studio begins its move
from the Hyperion Studio in Los Angeles
Trang 7• April 18, 1983
The Disney Channel begins broadcasting
with 18 hours of programming a day.
Trang 8The Mission of the Walt Disney Company is to be
one of the world’s leading producers and providers of entertainment and information.
Background Information
Trang 9Vision statement
“To make people happy”
(Walt Disney Archives, 2012)
Background Information
Trang 104Ps mix tool
Trang 11Symbol: Mickey Mouse
• Birthday: November 18, 1928
• Created by Walt Disney and Ub Iwerks
and voiced by Walt Disney
• Comic animal catoon character
• Icon for the Walt Disney Company
• One of the most recognizable
symbols in the world
Trang 124 main products:
Media Networks
Parks and Resorts
Disney Consumer Products
Product Product Variation
The Walt Disney Studios
Trang 13• The Walt Disney Studios:
Product Product Variation
Trang 14• The Walt Disney Studios:
Marvel Studios
Product Product Variation
Trang 15Parks and Resorts
• It was founded in 1971 in California
• The world's most visited theme park
• There are direct flights to Walt Disney Parks and Resorts.
Product Product Variation
Trang 16• Disney Consumer Product:
which produces toys, clothing,
and other merchandising
based upon Disney-owned
propert
Product Product Variation
Trang 18Time Warner, Inc
Product Production differentiation
Top 3 competitors
Trang 19CBS Corporation
Product Production differentiation
Top 3 competitors
Trang 20The Fox Entertainment Group
Product Production differentiation
Top 3 competitors
Trang 21• Main colors: mostly black and red because
mickey mouse is both of those colors
Product Production differentiation
Trang 22• Families of medium incomes.
Price
Trang 23Parks and resorts ticket
Parks Ticket
• Theme Park Annual Passes
• Magic your way tickets
Price Average price
Trang 242013 Walt Disney World Ticket Prices
Trang 25Park and Resort ticket
Trang 26Object sale:
children and women
Price Average price
Trang 27The best selling products :
Characters from the movie “Frozen”
were among the top-selling products
in retail stores.
Price Average price
Trang 29While at the Walt Disney World theme parks you are
continuously offered other products / services to
purchase
Price Price Strategy
Trang 30• Upon exiting attractions, you enter a store themed to that
attraction with gifts
• During travel on trams, monorails, trains, boats, etc there are
always marketing announcements
• Stores with gifts and restaurants with food are Clara Clurk on
every corner for your convenience
• Booths in the parks have representatives selling Disney vacation
packages for future visits
không biết làm như nào :-SS
Price Price Strategy
Trang 31Disney Around the World
Place
Trang 32• Disney Stores are located in malls and super
centers, particularly in urban
Place Disney Stores
Trang 33• 5 Disney Land Parks and Resorts
Place Park and Resorts
Trang 34Place Park and Resorts
Trang 35Promotion Sponsors
Trang 37
Methods of advertising:
• On Internet
Promotion Advertising
Trang 38
Methods of advertising:
• Films, music and merchandises
Promotion Advertising
Trang 39
Promotion Advertising
Trang 40
• Contents of advertising: using the characters
from stories
Promotion Advertising
Trang 41
• Disney continually sends direct mail pieces to past customers with varying offers
Promotion Public relation
Trang 42
• Bring a lot of discounts for customers in wide ranges of products.
Promotion Sale
Trang 43
• Increasing sale through various retail stores,
online store and other branches
Promotion Sale
Trang 44
Recommendation
Do you think that Walt Disney will be taken to Vietnam one day ?
Trang 46Thank you very much for listening!