Referral Hacks: 25 Best Practices, Tips & Tricks in 15 Minutes!!. Matt Heinz President, Heinz Marketing Inc @heinzmarketing... Housekeeping • This is going to go fast • Feel free to mad
Trang 3Referral Hacks: 25 Best Practices,
Tips & Tricks (in 15 Minutes!!)
Matt Heinz President, Heinz Marketing Inc
@heinzmarketing
Trang 4Housekeeping
• This is going to go fast
• Feel free to madly scribble notes, but you can also have a copy
of this deck
• You can also have (for free!) copies of:
• The Modern Marketer’s Field Guide
• Our Referral Marketing Benchmark Study
• My award-winning* bacon recipe
• Just bring me a business card (or send email to
matt@heinzmarketing.com ) noting what you want
Trang 5Scripts & practice
Trang 6NEVER used the LinkedIn tool
Trang 7Read Joanne Black
Trang 8Read To Sell Is Human
Trang 9Use value-added assets for intros
Trang 10Outro
Trang 11Make yourself more shareable
Trang 12Use every department in your org (and theirs)
Trang 13Be more aggressive with LinkedIn connections
Trang 14Be precise about requests
Trang 15Be more generous
Trang 16Write thank you notes
Trang 17Leave voicemails
Trang 18Follow up
Trang 19Be synonymous with something specific
Trang 20Daily Tools
Trang 21Daily Do List
1.Schedule (yesterday & today - follow-ups, thank yous, LinkedIn requests)
2.Touch Base (birthdays, Likes)
3.Thank you notes
4.Chochkie mailings – notepads, coasters, water bottles, notebooks?
5.Tweepi (#mktggenius, #mktgnation, #forrforum, #martech, #salesacceleration, #sdsummit, #b2bsummit, #socialhangout, @chiefmartec)
6 Named Account engagement
6.5 @Action clean-out
7.Gmail
7.5 Google+ adds & Plus-Ones
8.Cell phone voicemails
8.5 QuotaDeck
9.Text messages
10.Contactually (including the Bucket Game)
11.Reading folder
12.Salesloft Prospector follow-up
13.Endorsements (skills, Kred, Klout)
13.5 LinkedIn group approvals
14 Facebook review
15.Feedly review
15.5 SFDC leads (no source, web site visits)
16 Buffer refill
17.Moleskine To-Do list
19.Engage (Comments, LinkedIn Groups)
Trang 22Use excuses to reach out
Trang 23Respond to EVERY birthday message
Trang 24Offer free samples (of your ideas too)
Trang 25Write more letters
Trang 26Lead with problems you solve (NOT what you do)
Trang 27Housekeeping
• I told you that was going to go fast…
• You can also have (for free!) copies of:
• The Modern Marketer’s Field Guide
• Our Referral Marketing Benchmark Study
• My award-winning* bacon recipe
• Just bring me a business card (or send email to
matt@heinzmarketing.com ) noting what you want
Trang 28Thank You!
Matt Heinz President, Heinz Marketing Inc
@heinzmarketing matt@heinzmarketing.com