Eight keys to optimizing your marketing technology stack and success

Six Keys to Selecting & Succeeding With Marketing Technology For Your Business Matt Heinz President, Heinz Marketing Inc matt@heinzmarketing.com @heinzmarketing @heinzmarketing Housekeeping • Copy of this deck • Offers for you • Modern Marketer’s Field Guide • B2B Sales & Marketing Metrics Best Practices Guide • Matt’s award-winning* smoked bacon recipe • Send me an email (matt@heinzmarketing.com) or bring me a business card noting what you want @heinzmarketing I am serious about bacon @heinzmarketing Show of hands… How many of you already have a martech stack? How many are frustrated with your martech stack? How many of you can measure the ROI of your martech stack? @heinzmarketing @heinzmarketing Key #1: Start with the problem & outcome @heinzmarketing Is the tail wagging the dog? @heinzmarketing Assess current state BUT… @heinzmarketing Key #2: Align to Impact & ROI @heinzmarketing Key #3:Establish requirements up front @heinzmarketing Key #4: Work with IT @heinzmarketing Key #5: Integrate with existing systems & processes @heinzmarketing Key #6: Practice the OODA Loop @heinzmarketing BONUS #7: Quarterly Reviews @heinzmarketing BONUS #8: Be deliberate @heinzmarketing The six eight keys to martech success Start with problems & outcomes Measure impact & ROI Establish requirements up front Work with IT Integrate with existing systems & processes Practice the OODA loop Quarterly business reviews Be deliberate @heinzmarketing Housekeeping • Copy of this deck • Offers for you • Modern Marketer’s Field Guide • B2B Sales & Marketing Metrics Best Practices Guide • Matt’s award-winning* smoked bacon recipe • Send me an email (matt@heinzmarketing.com) or bring me a business card noting what you want @heinzmarketing Thank you! Matt Heinz President, Heinz Marketing @heinzmarketing matt@heinzmarketing.com @heinzmarketing [...]...Key #4: Work with IT @heinzmarketing Key #5: Integrate with existing systems & processes @heinzmarketing Key #6: Practice the OODA Loop @heinzmarketing BONUS #7: Quarterly Reviews @heinzmarketing BONUS #8: Be deliberate @heinzmarketing The six eight keys to martech success 1 Start with problems & outcomes 2 Measure impact & ROI 3 Establish requirements... @heinzmarketing Housekeeping • Copy of this deck • Offers for you • Modern Marketer’s Field Guide • B2B Sales & Marketing Metrics Best Practices Guide • Matt’s award-winning* smoked bacon recipe • Send me an email (matt@heinzmarketing.com) or bring me a business card noting what you want @heinzmarketing Thank you! Matt Heinz President, Heinz Marketing @heinzmarketing matt@heinzmarketing.com @heinzmarketing