NEW YORK TIMES BESTSELLER G i a i t h t f d n g Gerald Loeb d a n h cho c u n sach ve k i n h d o a n h hay nhat t r o n g n a m Cai D u D T H E o i a i L O N G T A I L Enter HIEN TUONG M O I TRONG KINH DOANH: T a i " p h a n ciia san n h u n g CHRIS ANDERSON NHA XUAT BAN TRE d e m d u o i " p h a m lai t u y b a n d u d e t h a p I d i n h u a n cao? CHRIS ANDERSON la Tong bien tap tap chf Wired Ong tung la bien tap vien phu trach thuong mai ciia tap chf The Economist Ong bit dau su nghiep tai hai xb bao khoa hoc uy tin la Science va Nature Ong cd bang khoa hoc, chuyen nganh vat ly tai Dai hoc George Washington, nghien cdu Co hoc Luong tur va Khoa hoc Bdo chi tai Dai hoc California d Berkeley Vdi cuon Cai duoi dai, ong da gianh duoc giai thudng Gerald Loeb danh cho cuon sach ve kinh doanh hay nhat nam C D a u i o i D a i THE LONG TAIL THE LONG TAIL Copyright © 2006, 2008 Chris Anderson Nha xuat ban Tre dOc quy£n xuat ban ban tigng Vi§t theo Hpp ddng nhugng quy6n thdng qua Brockman Inc., thang 9.2006 The Translation and Publication of this book in Vietnamese language made possible through the financial support of the Public Affairs Section, Consulate General of the United States of America in Ho Chi Minh City Sach dugrc dich va xu£t ban bang tigng Viet voi su h6 tro- ve tai chinh ciia Phong Th6ng tin - Van hba, T6ng Lanh sv quan Hoa Ky tai Thanh phd Ho Chi Minh BMJ GHI BEN MUC TRUOt XUAT BAN DlOC THI/CHI6N B0TrHUVl6N KHTH TPH CM Anderson, Chris, 1961Cii duoi dai I Chris Anderson; Nguyen Hong Quang [va nh.ng khic] d - T.P Hb CW Minh: Tre, 2009 436 tr.;21cra Nguyen ban: The long tail Phan khuc thi trifling Marketing Internet Marketing—Doi mdi cong nghe I Nguyen Hong Quang d II Ts III Ts: The long tail 658.802 -dc22 SWilll Ill I IIIIIIIII A54S J III IIllllIII llllI lllll II C D a u D T H E i o a i i L O N G T A I L j Enter H T f N T U O N G M O l TRONG KLNH D O A N H : T a i " p h a n d u o i " b a n dyTOc ciia m o t san p h a m t u y thap n h u n g d e m lai l o i n h u a n cao? CHRIS ANDERSON THLf VIEN KHOA HOC KY THUAT BL/U DIEN PHU BAN: NHA xu AT B A N TR E CAIDUOlDAI CHRIS ANDERSON Ngudi djch: NguySn H6ng Quang Vol su tham gia bin dich ban