FORM THE BUSINESS STRATEGY OF VIETNAM TELECOM NATIONAL COMPANY

FORM THE BUSINESS STRATEGY OF VIETNAM TELECOM NATIONAL COMPANY TABLE OF CONTENTS PRESSURE FROM CUSTOMER: 60 AS ANALYZED ABOVE, NUMBER OF CUSTOMERS IS MORE AND MORE INCREASED, DEMAND IS BIGGER AND BIGGER, QUALITY IS REQUIRED MUCH HIGHER WITH DEVELOPMENT RATE OVER 30% YEAR, UP TO NOW, PLAN IN 2009, NUMBER OF CHANNEL SUPPLYING FOR CUSTOMERS IS 1.250.000 CHANNEL/MONTH, MANY BIG CUSTOMERS ARE MINISTRY, BRANCH, CORPORATION, GROUP SUCH AS: MINISTRY OF FINANCE, BANKS, INSURANCE COMPANIES: BAO VIET, BAO MINH, MOBIFONE, TKV, ETC REQUIREMENTS OF THOSE CUSTOMERS ARE: .60 CHANNEL INSTALLATION TIME MUST BE QUICK, DEPENDING ON QUANTITY, DEPENDING ON TERRAIN OF PLAIN OR MOUNTAIN, INCLUDING REMOTE AREAS MAXIMUM IS NOT OVER ONE MONTH, IN SPECIAL CASE IS NOT OVER ONE AND HALF MONTH 60 IT MUST HAVE SPARE OPTION, HAVE EQUIPMENTS TO REPLACE TIMELY IN THE CITY AND MUST NOT BE OVER HALF OF HOUR, IN THE PROVINCE NOT OVER ONE HOUR IF THE INFORMATION IS OFF OVER THIS TIME, IT WILL BE PUNISHED FOLLOWING CUMULATIVE REGIME 60 SERVICES MUST BE DIVERSIFIED IN ORDER TO SATISFY EVERY DEMAND: SERVICES PRESENTED IN THE PART ABOVE, ONLY EXAMPLE IN CHANNEL LEASE FIELD, THERE ARE OVER 20 TYPES OF SPEED FROM 256 KB/S UP TO 155 MB/S, LEASING REGIME IS ALSO VERY FLEXIBLE FROM HOUR LEASE, MONTH LEASE, LONG-TERM LEASE, OFFICIAL USE LEASE, SPARE LEASE FOR CUSTOMERS TO CHOOSE 60 REQUIREMENT OF QUALITY MUST BE HIGH AND STABLE, CONFIDENTIAL REGIME MUST BE ABSOLUTELY SAFE .60 PRICE ALSO MUST BE VERY FLEXIBLE, REASONABLE, COMPETITIVE TENDENCY TO BE REDUCED IN PRICE, IF IT IS ONLY A LITTLE DISADVANTAGEOUS, CUSTOMERS ARE WILLING TO CHANGE TO OTHER ENTERPRISES, IN THE FINANCIAL DIFFICULT PERIOD AS NOW, CUSTOMERS OFTEN REQUIRE DEBT STRETCH OR ACCUMULATE MANY SMALL CHANNELS TO LEASE BIG CHANNEL WITH LESS TOTAL PAYABLE CHARGE EVEN THOUGH DEMAND OF USE IS NOT FULL THAT CAUSE WASTE 60 CUSTOMERS REQUIRE CARE REGIME MORE AND MORE PERFECT BESIDES THERE ARE SOME OTHER REQUIREMENTS NORMALLY INCREASE THAT CAUSE PRESSURE FOR ENTERPRISE 60 3.1.2 Potentials and powers of telecommunication market 79 LIST OF ABBREVIATIONS DWDM : Dense Wavelength Division Multiplexing EFE : External Factor Evaluation matrix IFE : Internal Factor Evaluation matrix IP : Internet Protocol) NGN : Next Generation Network PSTN : Public Switched Telephone Network QSPM : Quantitative Strategic Planning Matrix SBU : Strategic Business Unit SDH : Synchronous Digital Hierarchy VTN : Viet Nam telecom national company VNPT : Vietnam Posts and Telecommunications Group LIST OF TABLES Table 2.4 : Labor structure of VTN in 2008 Table 2.5 : Output of traditional telecommunication services of LT Telecommunication Company Table 2.6 : Growth of private hiring channel from 2001 to 2008 Table 2.7 : Production and business results in 2006, 2007, 2008 of Inter- province Telecommunication company Table 2.8 : External Factor Evaluation matrix for the company (EFE) Table 2.9 : Internal Factor Evaluation matrix (IFE) for the company Table 2.10 : Competition Image matrix for the company Table 2.11 : SWOT analysis Table 3.1 : Telecommunication target of some countries Table 3.4 : SWOT matrix for VTN Table 3.5 : QSPM (Quantitative Strategic Planning Matrix) for VTN LIST OF FIGURES, GRAPHS Figure 1.1 : Business strategy management model Figure 1.2 : Factors in business environment Figure 1.3 : Relationship between factors in operation environment Figure 1.4 : Analysis of competitor 13 Graph 3.2 : Annual telephone subscription development (source: MIC) Graph 3.3 : Turnover of telecommunication enterprises in 2008 in comparison with 2007 INTRODUCTION Statement of the research Information technology is gradually playing a dominant role in a national economy, becoming a giant industry generating numerous benefits for the development of other industries A telecommunication network is considered blood vessels spreading to all economic sectors, organizations and individuals Disseminating required and important information, it is a network of information transmission to link enterprises themselves, enterprises with consumers to serve human beings’ information needs which are becoming more and more requisite in the present context In the light of current fierce competition occurring within the economy, it is a must that a telecommunication enterprise should take a proactive position against environmental changes to succeed It certainly ought to identify appropriate strategies (what is it doing now? What should it do? What are the possible outcomes?) Sound business strategies play a decisive role to the enterprise’ success and navigate it to develop in a sustainable manner in the market mechanism Besides, those strategies also enable it to quickly grasp, make use of opportunities and mitigate risks generated by changes of the business environment Vietnam Posts and Telecommunications Group takes the lead in providing, manufacturing and trading in telecommunication and postal products and services all over the country In the past, the Group had a near monopoly in the field of telecommunication and postal services, which facilitated it to achieve high growth rates Entering the next stage, Vietnam Posts and Telecommunications Group in general and its members in particularly will face a serious challenge The government has just allowed a large number of other enterprises to participate in the market for telecommunication and postal services (Hanoitelecom, Vietel, SPT, EVN, FPT, VTC, etc.), as well as offered the new ones many good opportunities for their business, which indicates stronger pressures for competition across the sector Page: and regions Previous favorable conditions will become more and more scarce, demand for telecommunication and postal products will be growing higher Together with the international economic integration tendency and the liberalization process of the telecommunication market, telecommunication enterprises will stand a valuable chance to learn from, cooperate and exchange technologies with large telecommunication groups yet their business will also be challenged Fiercer competition will force them to introduce numerous services and conveniences of consistently enhanced quality and cheaper prices to the market to lure customers Global scientific and technological achievements have had profound effects on the competition occurring in Vietnam’s telecommunication market Domestic service providers are racing against one another for the introduction of numerous services, thereby further fueling the drastic and harsh competition This is significantly impacting on the growth rate and the share of Vietnam Posts and Telecommunications Group in the field of telecommunication services in general and that of the Vietnam Telecom National Company (VTN) in particular In the time to come, the goals that the latter aims to achieve include sustainable development, increased competitive advantage in the current competitive environment and global integration Towards those aims, they should pay a better attention to the diversification of high-quality services and the effectiveness of service trades Due to those above reasons, our selection of the research project “Strategic management aims to retain the leading position in the provision of telecommunication services – A case study of VTN” has both theoretical and practical meanings Purposes of the research The study of the project is intended to provide an overview of strategic management at a typical telecommunication services enterprise With this project, we want to Page: suggest several solutions for VTN to improve its business strategies in the near future The research aims to figure out appropriate solutions, expand the scale, enhance the effectiveness of business activities, reduce business costs, bring about profits for the enterprise as well as increase the effectiveness of its social activities Research methodology Our group relied on instructional materials related to the management of business strategies, forecasts of telecommunication demand that we collected from the Internet as well as Vietnam’s forecasts for previous years, present and future We also consulted experts who are working in the field of fiber optics and data communication for Vietnam companies In order to produce precise research results for future efficient application to practice, the following methods were used: 1- Expert interviewing method Consulting experts who are currently working in the telecommunication and data communication field in Vietnam – “At desk” method Secondary information was collected mainly either from the statistical sources of VNPT or from its internal reports on business activities from 1996-2000 until now Scope of the research The project puts a heavy emphasis on studying strategic management methods of EVN Telecom – an VTN in the period of 2010-2020 The research was built on secondary information which was obtained from the statistical sources of EVN Telecom, primary information sources about domestic and regional communication needs, questionnaires given to the experts in order to classify the importance of factors in matrices and the degree of response of the enterprise to those factors Page: Structure of the project Our project consists of three parts: Introduction, Content, Conclusion and the list of references The content is comprised of the three following chapters: Chapter 1: Background Chapter 2: The practical situation of business activities at VTN Chapter 3: Solutions to retaining the leading position in the provision of trunk telecommunication services in Vietnam Page: CONTENT CHAPTER I: THEORETICAL BACKGROUND 1.1 Overview of strategic management 1.1.1 Definition of strategy Strategy is a concept that comes from the military field to denote big and long-term plans developed upon a certainty of what the enemy could and what they can not The same term for the business world takes form from such a concept Traditionally, strategy is perceived as the identification of basic and long-term objectives of an organization, from which specific action plans are formed together with effective and appropriate utilization of resources to achieve those objectives According to Alfred Chandler1, “Strategy consists of setting basic and long-term objectives of an organization, simultaneously selecting the methods or directions, and allocating requisite resources for achieving those objectives” William J’ Glueck2 defines strategy as “a comprehensive, uniform and cooperative plan designed to ensure that basic objectives of an organization are achievable” Fred R David3 argues that “Strategy refers to the means for the achievement of long-term objectives A business strategy, possibly, consists of the geographical expansion, diversification of activities, ownership, product development, market penetration, spending reduction, liquidation and joint ventures” Michael E Porter4 perceives strategy as “the art of building solid competitive advantages for defense” 1.1.2 Definition of strategic management Nguyen Khoa Khoi and Dong Thi Thanh Phuong (2007), Strategic management, Statistics Publisher, p Nguyen Khoa Khoi and Dong Thi Thanh Phuong (2007), Strategic management, Statistics Publisher, p Fred David (2006), Vietnamese version of his outline of strategic management, Statistics Publisher, p 20 Nguyen Khoa Khoi and Dong Thi Thanh Phuong (2007), Strategic management, Statistics Publisher, p Page: According to Alfred Chander5, “Strategic management is the process of specifying long-term objectives of an organization, selecting methods or directions and allocating requisite resources for achieving those objectives” Fred R David6 defines strategic management as “the formational art and science which perform and assess decisions related to a lot of functions that allow an organization to achieve its set objectives” According John Pearce II and Richard B Robinson 7, “Strategic management is a set of decisions and actions to develop and perform plans for achieving an enterprise’s set objectives” 1.1.3 Benefits of strategic management 1.1.3.1 Financial benefits Research shows that companies having sound and clear strategies will earn high profits and succeed in business The practical situation of a company with good performances reflects a strategic orientation that puts a heavier emphasis on the long term Companies with remarkable financial achievements tend to develop a set of plans to prepare for future changes in the internal and external operating environment with the aim of achieving outstanding financial gains in their business 1.1.3.2 Non-financial benefits Apart from showing how a company can achieve its expected profits and mitigate financial risks, a strategy also demonstrates other visible benefits With a strategy in mind, the enterprise’s activities will have an obvious direction to follow, which facilitates it to be successful in business and brings out high profits Such a direction will contribute firstly to the existence and development of the enterprise and then the political, organizational stability and particular relationship to increase Associate Prof cum Dr Dong Thi Thanh Phuong, Msc Nguyen Dinh Hoa, Msc Tran Thi Y Nhi (2005), Teaching material: Strategic management, Statistics Publisher, p 26 Fred David (2006), Vietnamese version of his outline of strategic management, Statistics Publisher, p PGS-TS Dong Thi Thanh Phuong, Msc Nguyen Dinh Hoa, Msc Tran Thi Y Nhi (2005), Teaching material: Strategic management, Statistics Publisher, p 26 Page: company spends millions/a person in average appointing employers to internal and external centers to study Hundreds of people are appointed to study every year The company always encourages every staff to self-study Apart from tuition fee, company can give them time, procedure, document support To employers having MA degrees will be encouraged by salary and considered when appointing Confronted with new situation, the tasks for company are not easy, both in business and service, competitiveness is more and more drastic To exist and develop, humans are prerequisite, therefore, company has to innovate recruitment, develop strategy on recruitment, change the attitude: “The company finds people, not to be found by people” Only by doing like that, can company recruit the talent to work for 3.3.4.4 Financial strategic management To invest in projects as mentioned above need a lot of money Corporation’s projects assigned to VTN as the investor Corporation will use collected capital to disburse according to progress Capital at divisions will be used for smaller projects Investment goals are to produce effect, avoid investing redundantly, invest in backward technology or inadequate and incomprehensive technology New equipment have been connected with invested equipment and upgraded in the future In the past few years, although company was sometimes in debt, liquidity procedures for suppliers, counterparts were timely so that having belief in counterparts Suppliers always give support for technology, or technology related information, equipment when necessary Equipment investment has store forms including store, short-term store, long-term store, 1+1, 1+2, 1+3 It means that this equipment is operating while the others are at stand-by position There are ring circuits, diversions that create Rings on cable line In fact, they are also store Investment like that is not effective in the short term, but in term of prestige, community and customer responsibilities, this Page : 98 investment is effective However, time to recover money is longer that give customers belief and create its own difference compared with other enterprises Financial analysis, investment effect have been calculated and considered carefully when making plan Data have been fully collected with science basis, computer programs have been played or times Prestige professionals have been invited to argued about investment effect, capital recovering time based on NPV, IRR capital recovering time is to years while average depreciation is years That means capital turnover is quick There is a Vietnamese saying mentioning about the strength of money that: “ if you have a lot of money , you can what you want” In competitiveness of price, advertisement, promotional program those who have money, have the Corporation’s support, have the agreement of divisions inside and outside the sector and all counterparts, VTN will be the winner 3.3.4.5 Stratigic management on Business By analyzing the above contents We can see that strategic management is to serve for strategic management n business Technology: Mentioning modern technology, it is the desire to have service and network with the best quality, update advanced technology before other competitors Everybody can buy if having lot of money so that who dares to first will be the winner Investment: by investing in projects on fiber-optic lines, equipment, connecting the wholly telecommunications network within the Corporation that make an enormous difference: diversified supplied services, getting ahead of competitor, safety, stability, especially high security pursuant to the International standard All strengthen customer’s belief Apart from high quality service products, business management at VTN has been carried out in order that customers will accept and use for long time: Page : 99  Marketing strategies After having finished fully conditioned projects, service advertisement is a very important step Telecommunications service is invisible, high-tech service, therefore, How to help customers understand the service, the convenience of service based on reasonable price is not easy especially in informatively disturbed situation One of these methods is to organize meeting of press conference Guests are tradition customers, offices, organizations related to service…New agencies will inform about service For instance, VTN co-operated with SIEMENS supplier and an event organizing company co-organized the service introduction on NGN at DA€WOO Hotel and received customer’s and the public’ s high appreciation in May 2005 Next is the advertising strategy on the media: newspapers, television, radio station, advertisement on big billboard at resident areas, important communication routes as: Bac Thang Long-Noi Bai road, poster introducing service 1719 at schools, dormitories, hospitals…Furthermore, sponsoring charity program on television, advertising at music live- shows, sports events that are noticed by the society Through provincial post-office network and more than 10 thousand post-offices at locals to introduce service, give lines and telecommunications stations task to guard fiber-optic lines and advertise service There are many forms of advertising service to apply suitably according to every service, every customer at different time, different places Our company has designed each LOGO or each SOLOGAN uniquely for each service to help customers easily remember our service Logo and Slogan has been in customers’ minds year after year There are LOGO and SOLOGAN on gifts or on instruments when advertising They are our company’s invisible fixed assets that are more and more valuable in contrast to visible fixed assets Page : 100 Several Slogans Service 1900 : entertainment-consultancy with 1900 Service 1800 : 1800 - closer to customers than ever before Service 1719 : 1719 convenient – flexible – economical Imaginary network service : VPN – Information connecting solutions for enterprises with low cost When customers want to rent services of company in corporation, VTN will connect with divisions of the sector and sign contract with customers that create “one door” and give customers convenient To help customers get acquainted with new services, company invites several customers to test without paying according to each service including months, 6months, or even years Customers’ contribution will be collected to adjust suitably Page : 101 On April 24th 2008, company coordinated with CISCO company and be allowed to organize telecommunications-information technology solution performance, especially high quality conference television service at 185 Giang Vo by Department of Information communication This sample then was installed for Office of the Government and people’s committee of provinces to serve online hand over to the next shift and direct of the Government conveniently and economically Company has paid money to have customer management software within several criterion classifying :traditional customers, potential customers, big customers, special customers, permanent customers even customers’ information about characters, needs, trends Apart from enterprise’s information, there are important people’s information of enterprise Company has divided services into channel service for rent, 1800 service, 1900 service personal service such as: sending message on fixed network, paying card phone 1719 to make plan, stratagem, strategy on customer care and management In the past few years, company’s customer quantity has incessantly increased Hardly have customers gone away People who introduce customers will be paid by company according to contract value, kind of service, service life They will be fined if they loose customers in customer care process Up to now, no one has been fined affirmed that company’s stratagem and strategy on customers has been on the right way  Strategy on price Cost is a complicated matter Customers wants to buy cheaply while sellers want higher price or at least ensure reasonable price In current situation, most goods increase the price while only price of stock and telecommunications lowers The reason is that Vietnamese service suppliers want to compete with each other by decreasing price How to keep price to compete effectively, satisfy customers’ need and ensure enterprise’s profit is a “thorny” problem for price makers VTN under Page : 102 Telematics corporation accounts for controlled market share, therefore, it is managed on price by Ministry of Information communication New telecommunications enterprises are created conditions to self-control in price by the Government’s policy Controlled market share counted based on each service, which means new telecommunications enterprises will be controlled at certain level and price will be lowered all the time With rapid depreciation speed for telecommunications equipment is years, most equipment of VTN have been depreciated New projects with total investment capital, if dividing into investment portion, capacity, cost of unit is smaller than that of the past project or small project VTN has made its plan and try its best to decrease price in conformity with common trend Moreover, there are indirect solutions such as: promotional program, technique help, post-free, testing, discount, property loan New services after testing period without fee, customers will be post-free or decrease price when using officially For example, network connection of MEGAWAN, IP CENTREX will be post-free and decreased price for beginning months in use MODEM are lent to use without paying fee Administrative divisions like hospitals, schools will receive special price To encourage customers to use channels with great quantity, cost per channel is decreased when customers rent channels with great quantity Services for individuals are separate For instance, company has given thousands of telephones for customers on fixed message sending service For low income people using card phone service 1719 with cheap cost, company often have promotional program such as: buy give 1, produce and put into use cards with electronic “Chip” that can be used many times on the market Company only manage on main services, the rest are distributed to other centers to deal with customers actively At certain situations, price can be divided or generalized Cost and profits are ensured reasonably when decreasing price Page : 103 Company’s price is as same as or little higher than price of other enterprises in general It’s because of the Government’s price policy However, it’s merely because company invested a lot of money to ensure services with high quality, stability, safety, security It is the difference that other suppliers don’t have In competitive life, if losing information for an hour or revealing information, loss can’t be estimated There is a saying : “cheapest is dearest” That is the reason why great customers use services of VTN They understand the meanings of two words “Quality” and satisfy with company’s price In general, company’s price policy is very diversified, flexible and easy to satisfy the most fastidious customers  Customer care strategy Contents of customer care actions are very diversified, therefore, it’s difficult to classify clearly If classifying relatively based on factors that can satisfy customers, there are kinds: -Actions bring about convenience: the company has arranged official sale place at the company, centers and through widely agency system which is convenient to customers with flexible liquidity form Creating website: http.www.vtn.com.vn help customers learn about and register services easily, together with creating hot line with the answer: “yes, I’m listening” when calling to 1800.1719 on CALL CENTER system to consult to customers These activities bring about convenience to customers with supplier’s services -Activities related to humans: staff have recruited and trained from attitude, behavior to standard, skill, technology, product’s use, well-trained operation in the process of providing services They have great influence on customers Customers will be comfortable and satisfied with the supplier’s services Page : 104 -Other customer care activities: based on above management software, care activities like giving customers presents, calling and sending message to customers on their birthday, holidays, or sending new products samples to customers to test on time These activities are on small scale but have big effect in enhance closed relationship with customers It also make customers feel comfortable when they are highly appreciated and cared Customer care process is divided into phrases: before transaction, transaction and after transaction + Before transaction phrase including main contents: -Defining tasks, goals of customer care They are new customer development, old customer maintain, out network customer decrease, being aware of enterprise’s prestige -Helping customers recognize enterprise’s services by implementing activities to provide information to customers about services such as: kind of service, service use, promotional policy, customer help -Giving out professional, accurate, quick, reasonable, convenient service supplying process -Tasks related to humans technology, feedback information help customers satisfied when using services + Transaction period is the period that customers using directly enterprise’s services, it includes some following contents -Managing customers’ need, classifying to have suitable solutions, satisfying customers’ need best -Managing progress and time to satisfy enterprises’ services If having problems in using process, it needs solving in shortest time to meet customer’s demands -Satisfying stay-in needs, it is to solve immediately potential problems in transaction between customer and staff Page : 105 -Defining helping service to assist in transaction better + The after period of transaction is solving problems related to service using progress The aim is to maintain and enhance customers’ belief, contents of customers care in this period including: - Solving and supplying feedback information for customers such as: answering, tackling customers’ wonders through transaction staff and switchboard - Dealing with customers’ complaint exactly, correctly and thoroughly in order that customers seeing their problems are cared and solved quickly and on time -Activities to maintain and enhance belief for customers such as: organizing conference for customers, greeting new customers, promotional programs Customers are paid more attention and had more benefits by these actives while other enterprises don’t have - Feedback information collection about customers’ satisfaction when using service and results of implemented customer care activities will help solve existing problems Feedback information revealing by the quantity of signing-in and signing-out customers and service using capacity - It’s necessary to check quality, suitable standard of customer care process according to achieved results, existing problems and competitor studying, user survey There are suitable changes in customer care process to enhance enterprise’s quality of customer care Customer care is rather new in Vietnam There are no well-trained methods, just only by learning and working VTN is also not an exception Confronted with new situation, company will try its best to put customer care task high upon a new position and keep its customer’s admire forever 3.4 Chapter III in brief In this chapter, the paper has defined VTN’s development strategy goal to 2020 Based on analyzed matrices, giving supporting strategies for the key strategy to Page : 106 develop Then proposing solutions to carry out those strategies: -Choosing strategy: VTN continue to purchase the leader strategy: +Modern technology – high quality- safety- security +Distinguish between technology and services +Reasonable price +Modern marketing CONCLUSION Through the above parts, we know the importance and the meaning of enforcing business strategy Therefore to find out comprehensive solutions to implement proposed strategy more effectively is urgent, especially for VTN Be aware of this issue, in the time of studying VTN’s business strategy, we always try to find out the solution to the concerned problems above I hope that my suggestions will contribute to help VTN in the process of finding out the most reasonable solutions to increase the effect of business strategy in particular and increase the effect of the company’s business production operations in general Vietnam’s telecommunications sector is rather new, however, its potentialities are great Studying line information network is very important to the benefit of both VTN and the country The result of the research can be the basis of drawing up a information network development strategy This paper can not avoid making mistakes, I hope to receive suggestions of readers, teachers that can help me finish my topic Page : 107 REFERENCES - Vietnamese Ánh Lĩnh (2008), “Khủng hoảng vận tải đường biển”, Thời báo kinh tế Sài Gòn, (30), trang 59 Dưong Ngọc (2007), “Tổng quan kinh tế Việt nam 2007”, Thời báo kinh tế Việt Nam, kinh tế 2007-2008 Việt Nam Thế giới, trang Đào Duy Huân (2007), Quản trị chiến lược ( toàn cầu hoá kinh tế ), Nhà xuất thống kê Fred David (2006), Bản dịch khái luận quản trị chiến lược, Nhà xuất thống kê Hoàng Ngọc Nhậm (2007), Giáo trình kinh tế lượng, Khoa toán thống kê, trường đại học kinh tế TP HCM Lê Thế Giới, Nguyễn Thanh Liêm Trần Hữu Hải (2007), Quản trị chiến lược, Nhà xuất thống kê Nguyễn Khoa Khôi Đồng Thị Thanh Phương (2007), Quản trị chiến lược, Nhà xuất thống kê Nguyễn Thị Liên Diệp Phạm Văn Nam ( 2006), Chiến lược sách kinh doanh, Nhà xuất lao động – xã hội Phạm Thị Thu Phương (2007), Quản trị chiến lược kinh tế toàn cầu, Nhà xuất khoa học kỹ thuật 10 Các slide giảng môn quản trị Marketing, Quản trị chiến lược, Kinh tế Page : 108 quản lý - Chương trình đào tạo Thạc sĩ Quản trị Kinh doanh Quốc tê, Đại học Griggs - English Fred R.David (2008), Strategic Management: Concepts and Cases (12th Edition) Herrington Bryce ( 2007), Financial and Strategic Management for Nonprofit Organizations: A Comprehensive Reference to Legal, Financial, Management, and Operations Rules and Gu, Jossey-Bass Nonprofit & Public Management Series Jay Barney; William Hesterly (2008), Strategic Management and Competitive Advantage: Concepts, Prentice Hall Jay Barney (2007), Gaining and Sustaining Competitive Advantage , Prentice Hall APPENDICES APPENDIX 1: Table 2.4: Labor structure of VTN company in 2008 Total workers No Content PostUniversities Graduation and colleges diate Worker Total level Labor structure analysis -Total management labors Interme 55 206 22 17 300 -Total direct production labors 27 577 239 826 1.669 -Total auxiliary labors 40 59 232 331 Total 82 823 320 1.075 2.300 Rate (%): 3,5 35,8 13,9 46,7 100 56 546 191 962 1.755 Analysis of labor sex -Total male labors - -Total female labors 26 Page : 109 277 129 113 545 APPENDIX : Table 2.5: The output of traditional telecommunication service of the interprovincial communication company No Target Unit Year Year Year Year Year 2004 2005 2006 2007 2008 Inter-provincial 1000 telephone minute VoIP 171 internal country Telegraph 1000 minute s 1000 hours 2.221.90 3.095.58 1.423.56 1.303.34 3.128.297 3.287.971 Telex 1.302.76 8 1.238.180 1.176.270 26.350 25.500 24.000 23.870 1000 3.567.84 25.654 35.897 minute 37.000 35.700 34.100 32.450 s Channe Leased channel l 290.561 56.000 109.122 189.118 230.152 1.130 1.210 1.230 month Signal Transmission Hour 1.186 (Source: Report of income output in from year 2004 to year 2008) APPENDIX Table 2.7: The business results in 2006, 2007, 2008 of the VTN Page : 110 1.437 Unit: Million VND No Target Year 2006 Year 2007 Year 2008 Entitled turnover 1.254.120 1.629.881 1.635.635 Selling cost 1.039.865 1.199.548 1.357.333 Selling expenses 3.663 11.611 2.956 Business management cost 15.085 24.780 24.320 Net income from business 199.424 398.487 260.061 Revenue from financial activities 3.918 4.546 9.095 Financial expenses 0 Profit from financial activities 3.918 4.546 9.095 Other income 754 1.340 6.926 10 Other expenses 106 77 533 11 Other profit 648 1.262 6.393 12 Total profit before tax 200.072 399.748 266.453 59.308 116.111 85.714 13 Business income tax must be paid 14 Profit after tax 140.764 283.637 180.738 15 Total average business capital 2.037.562 2.220.089 2.485.241 16 Total average fixed capital 1.495.839 1.720.347 1.950.647 17 Total average working capital 541.723 499.742 534.594 18 Average proprietary capital 1.102.402 1.088.480 1.102.757 Page : 111 19 Total salary funs 20 Total average labors (Unit: person) 21 Average salary/person/month 129.000 174.000 172.125 2.100 2.100 2.100 4.5 5.8 5.8 APPENDIX Table 3.1: The telecommunications norms in some countries in the world Countries Consumer on percentage of GDP consumer based on inhabitant (US$) Australia 3.4 692 Bangladesh 0.7 2.1 China 1.9 16.4 Hong Kong 4.4 982 Indonesia 1.2 12.6 Malaysia 3.3 112.3 Philippines 1.5 16.7 Singapore 3.5 922 Thailand 1.4 26.9 Vietnam 3.5 10.8 News source: ITU 1999 (International Telecom Union) Page : 112 [...]... most of the statistic sources, source of the internal information from the company s the operation statements from 1996 until now Advice method from experts in telecommunication field For the reason, the Chapter 2 will analyze and propose solutions to implement the strategies CHAPTER II : STATUS OF BUSINESS PRODUCTION AND FORMING A STRATERGY OF VIETNAM TELECOM NATIONAL COMPANY 2.1 Overview of the telecommunication... investment strategy for the financial department, etc Functional strategy is often meaningful to each phase of the implementation process of business and corporate strategies Thus, strategies of these three basic levels are not dependent but rather interdependent; the higher strategy offers preconditions for the lower one, at the same time only when the lower strategy adapts well to the higher one, the implementation... potential sources of excess not used 1.8 Summary of the Chapter I In the nation’s the currently integrating economy with the international economy, the sharp competition, success or unsuccessful of an enterprise is subject to the construction of its strategy, and whether the strategies is effectively implemented or not, that is subject to the strategic administrative capacity of managers in the enterprise... understand the basic principles of the strategy construction and performance process as stated in the Chapter 1, it is difficult to establish a suitable strategy for the enterprise and manage the strategy performance Page: 31 best To have the accurate and effective results of matters applying into the fact, the subject has used some the following methods: Desk Market Research: secondary information... carry out these methods Therefore, there is only one group of the most attractive strategies will be selected to develop To establish a SWOT Matrix, in accordance with FERD R DAVID 9 , must complete the eight following steps: 1) To list opportunities out of the company 2) To list the important threats out of the company 3) To list the main strengths in the company 4) To list weaknesses in the enterprise... Combine the internal strengths with the external opportunities, record results of the S_O strategy into suitable boxes 6) Combine the internal weaknesses with the external opportunities, record results of W_O strategy into suitable boxes 7) Combine the internal strengths with the external threats, record results of S_T strategy into the appropriate boxes 8) Combine the internal weaknesses with the external... to check the implementation of their strategies This is a process of inspection, a work by the business owners to investigate and control the work instructions are made or done Inspection is measurement and redress to ensure the implementation of the objectives of enterprises and outlines strategies to reach, the goal was, is being completed Thus check the function of all managers from the business. .. function of all managers from the business owner to the person in charge of parts of the business, the nature of the testing business is the ability to fix the maximum number of big mistakes in a minimum time in business 1.7.2 Inspection demand Inspection is necessary requirements for management, reviews on all aspects, this is expressed through the purpose of the inspection - Inspection is preventing confusion,... attractive points (Step 4) in each row The total higher attractive points is, the more attractive strategy is Step 6: To add number of the attractive points That is the addition of total attractive points in the same column of QSPM Matrix Difference between adding the total attractive points in a group of strategies is that the higher number of points means the more attractive strategy 1.6 Organizing to implement... the arising of possible obstacles In addition, the success of a strategy also result in discipline for the company which can start out establishing an effective and useful management system, gaining the belief in the current business strategy again or showing necessity for adjustments 1.2 Types of strategy In an organization, strategic management can be performed at three basic levels: corporate, business