Google analytics 101

http://www.inboundid.com Google Analytics 101 measuring value, more than just numbers ridho putradi s’gara founder & ceo of inboundid and partner iklan ex digital marketing manager at wego indonesia ex group head search marketing at gopher ex digital marketing manager for asia at lasalle college international ex head of production at bubu get connected ido@inbound.id +628118301984 @idowebid http://www.inboundid.com today’s agenda google analytics | introduction google tag manager google analytics | the basic your audiences acquisition behaviour conversions custom dashboard generating insights http://www.inboundid.com bring out that question! http://www.inboundid.com Google Analytics | introduction http://www.inboundid.com getting started with google analytics http://www.inboundid.com google analytics account structure view account property view view view property view view view property view view http://www.inboundid.com google analytics tracking code • asyncronous code execution • placed on • it create a unique identifier http://www.inboundid.com For more Growth Hacking stories Click Google Tag Manager http://www.inboundid.com transaction data http://www.inboundid.com item data http://www.inboundid.com implementation load the plugin adding transaction adding item (to cart) sending data http://www.inboundid.com php example http://www.inboundid.com php example (cont) http://www.inboundid.com custom dashboard http://www.inboundid.com google analytics solution dashboard http://www.inboundid.com sample dashboard http://www.inboundid.com generating insights http://www.inboundid.com sample 1: page, browser & site speed http://www.inboundid.com sample 2: browser & engagement http://www.inboundid.com sample 3: channel & conversion http://www.inboundid.com more resources http://www.wordstream.com/blog/ws/2014/05/15/google-analytics-tips http://www.slideshare.net/kelvinnewman/5-instantly-actionable-insights-from-google-analytics http://conversionxl.com/under-utilized-google-analytics-reports-conversion-insights/ https://blog.kissmetrics.com/google-analytics-for-visitor-insights/ http://www.kaushik.net/avinash/google-analytics-tips-data-analysis-reports/ http://www.inboundid.com that’s it i’m a huge fan of coffee, a venti long black and we’ll talk more! @idowebid ido@inbound.id http://www.inboundid.com +628118301984 http://www.inboundid.com For more Growth Hacking stories Click [...]... use ghostery (https://www.ghostery.com) or similar app to verify that your code is up and running http://www.inboundid.com Google Analytics | The Basic http://www.inboundid.com measuring, collecting, analyzing & reporting your data actionable insights what you can do with Google Analytics http://www.inboundid.com dimensions describe characteristics of your users, their sessions and actions sample of...managing your tags with Google Tag Manager • • • manage tags reliably and effectively change tags quickly and easily easily embed any tags google. com /analytics/ tag-manager http://www.inboundid.com setting up your account http://www.inboundid.com installing your tag manager code http://www.inboundid.com... in a particular topic http://www.inboundid.com interest: in-market segments In-market audiences is a way to connect with consumers who are actively researching or comparing products and services across Google Display Network publisher and partner sites and YouTube http://www.inboundid.com interest: other categories This groups users by which categories they are also interested in browsing about, for