MERLOT WINE FIND OUT: Customers : high income Competitors : TARGET MARKET About customers: • • • Sex: Men Age: 28 years old Income: 20 million and over Market: HCM city Overview of the product: • • the second wine in the world A wine from a famous vineyard in France Source : 17th group, Dec 2014 Source : 17th group, Dec 2014 TYPES OF FLAVOR Source : 17th group, Dec 2014 IV Marketing objectives Increase market share : Take customers from your competitors Persuade your customers to use more of your product THANKS Members of group 17 1.Lưu Tiến Nguyên 2.Vũ Đăng Khoa 3.Đặng Quốc Triều 4.Nguyễn Thanh Tuấn ... product THANKS Members of group 17 1.Lưu Tiến Nguyên 2.Vũ Đăng Khoa 3.Đặng Quốc Triều 4.Nguyễn Thanh Tuấn