03 09 answer keys communication

Answer Keys c . through persuasion and indiscriminate repetition d  cause visual pollution Unit Module A Activity 1: a 2; b 5; c 4; d 1; e Activity 3: Activity 2: runner, cast, producer, director, cast crew, crew, shoots, cameraman, camera, takes, production, edition Activity 3: always, very often, usually / regularly, sometimes Description: humorous, commercial, artistic, surreal, effective, original, traditional Purposes: inform, convince, persuade, educate, convince People Involved: designers, film director, consumers, illustrators, poster artists, buyers, printer, psychologists, advertisers He / She usually gets up very early because he / she has to be one of the first to arrive and prepare the equipment or make coffee and tea for the crew When there are shoots, he / she helps the cameraman or even gets the chance of using the camera Fortunately, that happens very often! During lunchtime, he / she doesn’t usually have time to eat because he / she is busy cleaning or fetching tools or furniture But when he / she does have lunch, he / she tries to eat immediately after the staff because they later need his / her help; for instance, for some takes This job is sometimes very hard but he / she really enjoys what he / she does and learns a lot! Activity 5: a institucional advertising b product advertising Activity 5: Students’ own answers Unit Module A Activity 1: a F Geostationary satellites move around the Earth but the period of their revolution coincides with that of the Earth’s rotation Thus, they appear to be motionless.; b F The Soviets were the first to launch a satellite.; c T; d F The first television transmission was on November 22, 1963.; e T Students’ own answers Activity 2: 1957: first artificial non-communication satellite 1958: first communication satellite 1960: satellite for radio communication 1963: first satellite for television transmission 1964: first geostationary satellite Unit Module B Activity 1: a  ; b 6; c 1; d 3; e 5; f Activity 2: a . promotion of bank services and telephone companies b  are types of institutional advertising Activity 3: Students’ own answers English Toolkit - Communication Photocopiable © Ediciones Santillana S.A / Richmond 2011 Activity 4: Activity 4: Answer Keys Activity 4: a greater, longer; b greater; c smaller than; d more reliable than Unit Module A Activity 1: a F; b T; c T; d T; e F Activity 5: Activity 2: Students’ own answers Suggested web pages: http://heasarc.gsfc.nasa.gov/docs/xte/learning_center/ universe/satellite.html http://www.fcc.gov/cgb/kidszone/satellite/kidz/parts_of_ sat.html http://www.thetech.org/exhibits/online/satellite/5/5.html a In 1904, the Daily Mirror used photographs to illustrate its pages b P  hotography recreates news and completes its information c Photography changed people’s idea of the world Activity 3: Unit Module B Activity 1: a T  hey facilitated communication and brought the world together b A  star gained fame as a result of an outstanding work c Celebrities did not have to show any great ability d S  tudents’ own answers Activity 2: Activity 4: a T  o a place you haven’t probably visited and exotic animals b T  o make them experience what they see and travel through their imagination c Students’ own answers Activity 5: Students’ own answers Stars: accomplishments, work, abilities Celebrities: products, reality shows, no remarkable skills Unit Module B Activity 1: Activity 3: a bought; b became; c brought; d had; e could; f gave; g got Activity 4: a R  obin Hood b R  ussell Crowe and Kate Blanchett c Students’ own answers d It’s an adventure story e S  tudents’ own answers Outside the stadium: patrols, official brochures, restricted commercial area, fans wearing sport shirts with different sponsorships Inside the stadium: advertising boards around the field, fans wearing sport shirts with different sponsorships, ornaments without trade names Activity 2: a mustn’t; b must; c mustn’t; d mustn’t; e must Activity 5: Students’ own answers English Toolkit - Communication Photocopiable © Ediciones Santillana S.A / Richmond 2011 a 4; b 8; c 6; d 5; e 2; f 7; g 3; h Answer Keys Activity 3: Activity 3: a brands / trade names / brand names; b fans; c competition; d products; e publicise Activity 4: spectators, characters, film productions, scene viewers, scenery Activity 4: Suggested answer: This event represents the best way of promoting products because official brands have access to millions of people around the world Since they are associated to the World Cup, they appear everywhere and in different media, such as the Internet, television and radio And because of this, official trademarks stand a chance against strong competitors Suggested answers: a Transformers (product placement deal with General Motors); Herbie: Fully Loaded (the film is starred by a Volkswagen Beetle); b Casino Royale (characters use Sony products) c Back to the Future (Pizza Hut’s products are included in the trilogy) Students’ own answers Before working in groups the class may suggest films so that each group then chooses one of the titles Students’ own answers Unit Module A Activity 1: a A  dvertising agencies introduce products with brands in the scenes, as if they were part of the decoration b Product placement is a form of advertisement in which the product appears in context, whereas advertisement placement occurs when the ad for the product, and not the product itself, is actually present c Because they promote products and reach so many people in such a natural way that they not even feel they are in the presence of an advertisement Trademarks are just part of the scenery Activity 2: Verbs in the Present Perfect: have wondered, have found, have gone, have become, have used, have given, have been, have taken, have not had, has occurred, has happened Irregular past participles: found, gone, become, given, been, taken Unit Module B Activity 1: a 2 Suggested key word: customs b 3 Suggested key words: no limit, advance in technology c 1 Suggested key words: closely related, interrelationship, culture, communication Activity 2: Suggested answers: food and drinks like asado, empanadas, dulce de leche and mate; music such as tango and folklore; sports like football and famous players; etc Examples of adopted customs include celebrations like Halloween, St Patrick’s Day, food like sushi and games like bowling Activity 3: Students’ own answers Activity 4: Students’ own answers English Toolkit - Communication Photocopiable © Ediciones Santillana S.A / Richmond 2011 Activity 5: Activity 5: