Digital content: overview and stratergic

Digital Content: Overview & Strategic Viewport Company Overview (Feb 2012) Established in 2006, grow up from year 2000 First mover in social network (2000), online news and e-commerce (2002) Main investor: IDG ( International Data Group) Employees: 1000+ people in Hanoi, Ho Chi Minh city, and other offices in top cities Products: 20+ leading products in media, ecommerce and social network markets Company Overview ( Feb 2012) Total traffics  28 millions unique internet users over 33 millions Vietnamese internet population (84%)  1.5 billion page views per month,  1.6 billion ads impression per day  millions unique mobile users Business model:  Online Advertising ( #1 with over 75% market share)  E-commerce ( #1 with domination in many areas)  Mobile Content ( Top in general and #1 in modern content like apps, social games…)  Virtual Items - Games ( Moving in) Technology: Mastered essential internet technologies: cloud computing, cloud storage, parallel processing, high-availability, natural language processing, P2P… Products Overview Muare Rongbay Enbac #1 #1 #1 Shopping forum Classifieds E-Market Place Solo Mua (NEW) chung Online #1 Retailer Groupon Model SohaPay (NEW) Payment Gateway Dantri Kenh14 CafeF Baamboo #1 #1 #1 #1 AutoPro, aFamily, Genk Financial Online Newspaper Video Serving #1 Online and Teenage Mobile Online General Newspaper Newspaper E-Commerce VC Mobile Vertical contents Media Admicro Monetization Platform LINKHAY, TTVNOL, F319, SANNHAC, SOCNHI, SOHAPHIM Social networks SNs Transaction based COMMUNITY Building the Vietnam first online community in 2000, VC now have 28 million unique visitors/month, about 84% of Vietnam Internet User Media Products Media DanTri.vn: Gerneral online news #1 • Number news sites in different important niche markets: Finance, Teenage, Auto, Hitech, Family CafeF.vn: Financial news & reviews #1 • 93 Million visits/month AutoPro.vn: Automotive news & reviews #1 Kenh14.vn: Teen Online Newspaper #1 Baamboo.com: Video search and serving #1 Genk.vn Website for hi-tech users #1 aFamily.vn: Website for family and woman #1 • Dantri.com –Vietnam’s leading general online news, and #1 on mobile news • 20 Million unique visitors/month • 70% of Vietnam news users • 550 Million page views/month • Growth rate: 10%/month DANTRI.COM.VN – General News DANTRI: The most popular Vietnamese online newspapers on PC and #1 in mobile space Page views/ month : 500 Mils Visit/ month : 80 Mils Page views/visit : 5.51 Avg Time on site : 08 mins 09’ Unique visitor/month: 16,7 Mils * data is from November 2011 CafeF.VN – Financial News CAFEF: a channel provides not only updated and detailed information from financial markets: stocks, real estate, banking … but also comments and specialized analysis from experts Cafef bypassed competitors and became #1 in finance website month after lauch Page views/ month Visit/ month Unique visitors Page per visit Avg.Time on site New visit per month From Hanoi From HCMC : 25,312,000 : 5,176,000 : 1.042.000 : 5.01 : mins 30” : 16,13% : 45% : 40% * All data is from March 2012 KENH14.VN – Teenage News KENH14 - Leading online newspaper for Vietnamese teenagers with three million page views per day, five times higher than competitor’s statistics, ranking 17 among top websites in Vietnam Page views/ month : 320 mil Visit/ month : 40 mil Visitor/month : 9.6 mil Avg.Time on site : 10 mins 30‘ * All data is from February 2012 GENK.VN – Hi-tech News GENK – Leading hi-tech and mobile news and reviews Visits: 5.941.032 /month Pageview: 29.498.074/month Unique visitors: 2.112.102 Page/visit: 4.98 Time on site: 6‘12” New visit: 30% * All data is from February 2012 AFAMILY.VN – Family News AFAMILY: Leading family and woman website Visits: 5.002.083 /month Pageview: 22.488.162 /month Unique visitors: 596.712 Page/visit: 4.5 Time on site: 6,5' New visit: 33% * All data is from February 2012 AUTOPRO.VN – Car & automobiles news AUTOPRO: The leading e-magazine for car & bike lovers and users in Vietnam Visits: 1.100.000 /month Pageview: 4.400.000 /month Unique visitors: 600.000 Page/visit: Time on site: 4' New visit: 45% * All data is from February 2012 BAAMBOO.COM VIDEO SEARCH & SERVING BAAMBOO offers vertical search engines including Mp3, Video, Film, Dictionary Baamboo is now #1 in Video searching and serving in Vietnam Strongly pours energy in search engine technology, cloud computing-storage, especially Vietnamese language processing, Baamboo help VC gains leading experience in mastering technologies and building large, scalable, cost effective systems Page views/month Visits/month : 60 Millions : 11 Millions * All data is from March 2011 SOHA Digital Contents SOCNHI.COM – Children portal SOCNHI is number and growing website of safe and interesting playground for children in Vietnam #1 in providing children contents in Vietnam Page views/ month Visit/ month Avg.Time on site : 39,6 Mil : 3,4 Mil : 21 mins 09’ * All data is from January 2012 SOHA PHIM: On-demand Movie Soha Phim: Vietnam #1 on-demand Internet movies & tv show streaming 6000 movies in databases Page views / month : 80 Mil Visit / month : 13.6 Mil Avg.Time on site : 18.23 mins * All data is from October 2011 SANNHAC.COM – Music social network SANNHAC.COM: The first and most popular network for people who love singing and music, Sannhac has outstanding features like karaoke and music studio online… Page views/ month Visit/ month Avg.Time on site Male/ Female (%) : 18 Mil : 2,4 Mil : 12 mins 26‘ : 45/55% * All data is from Januaray 2012 Technical System Statics • Over 90 TB in/out data daily: Static data streaming • Up to 20Gbs throughput • Advertising Platform: Over billion records daily, peak 1.6 billion records per day • Advertising Platform: Over 25K internal requests/s • 18 Hadoop nodes • 15 storage nodes, up to 160TB of store space Divide & Conquer Strategy • Single product puts company in a dangerous position Some reasons: • Anything on net can disappear in years • Vietnam market is too small for an ambitious company with single product (or even with a couple of products) • Uncertain political environment • Build (more than one thing) for last • But you cannot everything at once  choose the best one you can conquer Fast & Furious Implementation • “Life is short, life is much shorter on the net”  • If you find an opportunity today, months after can be too late So: • Do it fast, furiously • Put all the best resources you have to get it done  In VCCorp, best people are all moving from project to project Digital Content In A “Not Too Far Future” • Content will be still the king, but what content? • Editorial content: still good as long as it has true value • User-generated content: not a hype any more, marketers love it • Mobile content: it will be main stream for sure but how we can monetize it? • We cannot predict future, so bullet-proof strategy should be: Open eyes and disrupt yourself Thank you! [...]... project to project Digital Content In A “Not Too Far Future” • Content will be still the king, but what content? • Editorial content: still good as long as it has true value • User-generated content: not a hype any more, marketers love it • Mobile content: it will be main stream for sure but how we can monetize it? • We cannot predict future, so bullet-proof strategy should be: Open eyes and disrupt yourself... Visit / month : 13.6 Mil Avg.Time on site : 18.23 mins * All data is from October 2011 SANNHAC.COM – Music social network SANNHAC.COM: The first and most popular network for people who love singing and music, Sannhac has outstanding features like karaoke and music studio online… Page views/ month Visit/ month Avg.Time on site Male/ Female (%) : 18 Mil : 2,4 Mil : 12 mins 26‘ : 45/55% * All data is... Contents SOCNHI.COM – Children portal SOCNHI is number 1 and growing website of safe and interesting playground for children in Vietnam #1 in providing children contents in Vietnam Page views/ month Visit/ month Avg.Time on site : 39,6 Mil : 3,4 Mil : 21 mins 09’ * All data is from January 2012 SOHA PHIM: On-demand Movie Soha Phim: Vietnam #1 on-demand Internet movies & tv show streaming 6000 movies in... now #1 in Video searching and serving in Vietnam Strongly pours energy in search engine technology, cloud computing-storage, especially Vietnamese language processing, Baamboo help VC gains leading experience in mastering technologies and building large, scalable, cost effective systems Page views/month Visits/month : 60 Millions : 11 Millions * All data is from March 2011 SOHA Digital Contents SOCNHI.COM...AFAMILY.VN – Family News AFAMILY: Leading family and woman website Visits: 5.002.083 /month Pageview: 22.488.162 /month Unique visitors: 596.712 Page/visit: 4.5 Time on site: 6,5' New visit: 33% * All data is from February 2012 AUTOPRO.VN – Car & automobiles news AUTOPRO: The leading e-magazine for car & bike lovers and users in Vietnam Visits: 1.100.000 /month Pageview: 4.400.000