How to keep client Làm thế nào để giữ chân khách hàng

• Know Your Baseline • Set Goals • Highlight Success • Add More Value to Clients • Never Stop Looking For Ways To Drive More Business Q&A Session Feel free to send your questions in adva

How To Keep Clients

and keep them

coming back for more

In 18 years Bernard has started 4 companies, taken 3 web-based companies to multi-million dollar status, launched over 300 websites, and has managed over a thousand marketing campaigns.

Tim has dedicated half a decade to being a top-notch digital marketer, salesman, and relationship builder

He has launched and retained more than 500 projects, including those of key partners.

tim@seoreseller.com /timbienvenida

How To Keep Clients (and make them come back for more) with

Get access to free templates, brandable documents and client management materials Train your team

using our sales guides, methodology explainers and product sheets.

DASHBOARD FEEDBACK MODULE

Enable Small Businesses to gather positive reviews and grow their online reputation.

The Feedback Module is just one component

of SEOReseller's complete Online Reputation Management Suite

Includes: online reputation monitoring,

citation listings, and reviews management.

How To Keep Clients (and make them come back for more) with

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Boost Your Business Webinar Recap

A monthly 45-minute webinar hosted by SEOReseller

 How To Ace Your Next Sales Pitch

How To Keep Clients (and make them come back for more) with

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Some of our accounts are over 4 years old

SEOReseller’s retention rate averages 12.04

What’s Next:

Know Your Baseline

In this webinar, we want to share with you some insights and tips on how

to retain your clients and foster loyalty to your business.

• Know Your Baseline

• Set Goals

• Highlight Success

• Add More Value to Clients

• Never Stop Looking For Ways To Drive More Business

Q&A Session

Feel free to send your questions in advance

using WebEx chat.

Know Your Baseline

James, Junior Editor

Feel free to send your questions to our panelists via chat

and we’ll answer them during the Q&A portion

What’s Next:

Know Your Baseline | Case Study #1

What’s Next:

Know Your Baseline

When SEOReseller started in 2011…

We wanted to grow, not incidentally but DELIBERATELY.

A minimum or starting point used for comparisons.

same year

7 mos.

What We Did:

● Understand what was an acceptable life span for our customers

and initially set the goal to 6 months.

What’s Next:

Set Goals

• Calculate the number of clients that signed up and

remained with the agency

• How do you avoid client cancellation/fallout?

 Put clients in a contract

 Set expectations

 Constant campaign status updates

• Acceptable average retention (e.g 6 months)

“It costs 7x more to get new clients than it does keeping

your existing clients.”

Source: White House Office of Consumer Affairs

Taz, Content Writer

Feel free to send your questions to our panelists via chat

and we’ll answer them during the Q&A portion

What’s Next:

Set Goals | Case Study #2

Set Goals | Case Study #2

● Partner Agency in Australia

● Began as web development

solutions provider

PRO TIP

Know the strengths and limitations of the methodology.

● Web development does not create a monthly recurring revenue

What’s Next:

Highlight Success

• Know the methodology that you work with

• Set smaller goals, or “soft” goals:

 Figure out the activities that you need to do

to accomplish those incremental wins

• Work closely with your Project Manager to

ensure that you are choosing the correct

campaigns for your goals

How To Keep Clients (and make them come back for more) with

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Jill, Project Manager

Feel free to send your questions to our panelists via chat

and we’ll answer them during the Q&A portion

What’s Next:

Highlight Success | Case Study #3

Highlight Success | Case Study #3

Bank started with us and

ran a 12-month campaign

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What’s Next:

Add More Value to Clients

• Establish client’s business goals

• Manage expectations from the start so there are no

• Spot opportunities for your client to leverage

• Keep clients onboard with the process

momentum

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Add More Value to Clients

Leonie, Research and Development

Feel free to send your questions to our panelists via chat

and we’ll answer them during the Q&A portion

What’s Next:

Add More Value To Clients | Case Study #4

Add More Value to Clients | Case Study #4

Website for prominent figure with initial

goal of visibility

They wanted a penguin-proof mirror

website = BAD IDEA

How could we add value? Have the tough

conversation & change gears for the overall

success of the campaign

RESULT: In 4 months earned equity for the name

BONUS: Started gaining rankings for similar terms

as the main website

What We Did:

• Build complementary website.

• Focus on social presence.

HEALTH SCORE over 14 months

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What’s Next:

Add More Value To Clients

• How do I add more Value?

 Insights from analytics

 Ask your client the right questions

• Be flexible; Modify your strategy if you can add more value

• Be proactive with your clients

• Highlight positive results; compare with past reports

Add More Value to Clients

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What’s Next:

Never Stop Looking For Ways To Drive More Business

• Always stay relevant and find ways you can

add value through channels you haven’t

Add More Value to Clients

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Feel free to send your questions to our panelists via chat

and we’ll answer them during the Q&A portion

Never Stop Looking For Ways

To Drive More Business William, Business Development

What’s Next:

Never Stop Looking For Ways To Drive More Business | Case Study #5

Never Stop Looking For Ways To Drive More Business

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What’s Next:

Never Stop Looking For Ways To Drive More Business

• Despite being almost 2 decades old, SEO is relatively

unknown

• Sometimes all it takes is for a business to get their

proverbial feet wet

• Once they see the positive results of digital marketing

strategies, they begin to feel financially justified to

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What’s Next:

Never Stop Looking For Ways To Drive More Business

• Evolve and grow with your customers

 Focus on more than one marketing channel

• Understand your customer’s business and marketing

What’s Next:

Summary

● Get your marketing fundamentals right

● Growth Strategies

 Grow Client Base

 Grow Visit Frequency

 Grow Average $ Spend

 Differentiate - Grow Margin

● Create a strategy for them that

addresses their priority

Never Stop Looking For Ways To Drive More Business

How To Keep Clients (and make them come back for more) with

bit.ly/getsked

What’s Next:

Partner Progress Tracker

● Know Your Baseline

● Set Goals

● Highlight Success

● Add More Value to Clients

● Never Stop Looking For Ways To

Drive More Business

What’s Next:

Q&A Session

Tracking the growth of your Agency

is easy with the

Partner Progress Tracker!

Enter your baseline and goals in the

spreadsheet, and see your progress

from month to month.

Available in the Resource Center:

Partner Progress Tracker

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