Ecotourism the new travel style

Ecotourism The New Travel Style Stacy Polkowske BA506 Tourism Typology Ecotourism Defined • “Responsible travel to natural areas that conserve the environment and improve the welfare of local people” (TIES 1990) Aspects of Ecotourism • • • Local Economics More $ to the people Natural World Connection Conservation & Protection Outdoor Recreation • • Cultural Emergence “Off the beaten track” Educational Language, Food, Festivals, Sports, History Ecotourist Profile • • • • • Experienced travelers Higher education Higher Income Bracket Age: middle to elderly Opinion leaders • Ask & tell friends about trip • Important source of travel information Consumer Demand & Operator Support • • • • 62% - Cultural learning is important 59% - Support protecting the environment 38% - Willing to “pay more” to use ecotravel companies 49% of British tour operators have a responsible tourism policy Let’s Go to Jamaica! • Mass Tourism Options “matured market” “projected flat growth” • Ecotourism Options “growing 20-35% a year” Ecotourism On-line Resources • • • www.ecotourism.org www.ecotourism.cc www.responsibletravel.com Ending Thoughts & Numbers… • • • • In 2004, tourism generated $5.49 trillion for global economy Tourism is a top money maker for 83% of developing countries Ecotourism growing times tourism industry as a whole Ecotourism options puts up to 95% of money into local economy