There are significant differences across the three countries, with people in Vietnam much more likely to have “Insurance product” compared with people in Indonesia and Thailand. For example, while 47.5% of Thai respondents and 44.0% of Indonesian respondents possess insurance product, this compares with 72.8% of those in Vietnam. The highest proportion of life insurance ownership seen in Thailand where 90.9% of Thai individuals who own Insurance product purchased “Life Insurance”. However, less people have a life insurance in Indonesia and Vietnam, with the lowest number of life insurance holder occurring in Indonesia (38.3%). “Support Risk Accidents” becomes the top product of life insurance which selected by 62.2% of Thailand’s respondents. Meanwhile, “Health insurance option” is more common in Indonesia, where 82.2% of people say they purchased health coverage. On the other hand, the most common products of Life Insurance in Vietnam are “Support Risk Accidents” and “Health Insurance”, with 55.0% and 55.5% respectively. “AIA Thailand” has the strongest impression registered in the mind of the surveyed respondents in Thailand. Among Indonesia’s respondents, “Prudential” leaves the most impression on consumers’ mind, while in Vietnam, the result shows the dominance of “Prudential”, “Bao Viet” and “AIA”. People in Indonesia and Vietnam are most likely to have contract with “Prudential”: 62.4% and 71.1% of respondents in those countries respectively have a contract with “Prudential”. On the other side, 50.6% respondents in Thailand mostly choose “AIA Thailand” insurance company. Thailand and Indonesian people relied more on “Insurance Agency” to find out information about the life insurance product with 54.8% and 66.3%. On the other side, respondents in Vietnam prefer to find out about the life insurance product by visiting “official site of insurance company” (48.6%). Both Thailand and Indonesia respondents decided to purchase a life insurance policy through an “Agent insurance” with 61.8% and 69.3%, as opposed to only 27.5% of people in Vietnam. Vietnamese are more likely to have a contract with “Staff insurance” with 67.4%. In terms of insurance companies considered to get contract previously, “Thai Life Insurance” takes the first place in Thailand (37.8%), while “Prudential” ranks the first in both Indonesia and Vietnam (56.4% vs. 82.1%, respectively)
Comparative report on Life Insurance Study in Thailand, Indonesia and Vietnam in 2015 December 2015 Table of content A Research Design (P.3) B Respondent profile (P.4) C Summary (P.5) D Detail Findings (P.7) A Research design Research Method Online research Fieldwork Period November 2015 Research Area Nationwide - Vietnam, Indonesia, Thailand Respondent Criteria Male / Female, 20 years old and above Buyers and Non-buyers of Life Insurance Sample Size 600 samples Marital Status x Gender Thailand Indonesia Vietnam Male 150 150 150 Female 150 150 150 Male 150 150 150 Female 150 150 150 600 600 600 Single Quota Married Total Number of Questions Screening Questions, and 14 Main Questions Survey Content Awareness on Insurance Companies, Insurance companies ever used / have contract, The latest life insurance company purchased, Reasons to Choose the Life Insurance Company, Reasons of having and not having life insurance, Sources of Information, Insurance Contracts Information, The Monthly Insurance Premium, Switching and Consideration, etc B Respondent profile ■Gender ■Marital Status 50.0 50.0 50.0 Female Married Male Single 50.0 50.0 50.0 50.0 50.0 50.0 50.0 50.0 50.0 Thailand Indonesia Vietnam Thailand Indonesia Vietnam ■Age Group 47.8 39.8 20 - 29 years old 30 - 39 years old More than 40 years old 57.0 32.7 68.7 25.2 12.3 10.3 6.2 Thailand 47.8 39.8 12.3 Indonesia 57.0 32.7 10.3 Vietnam 68.7 25.2 6.2 (Unit: %) N= 600 C Summary There are significant differences across the three countries, with people in Vietnam much more likely to have “Insurance product” compared with people in Indonesia and Thailand For example, while 47.5% of Thai respondents and 44.0% of Indonesian respondents possess insurance product, this compares with 72.8% of those in Vietnam The highest proportion of life insurance ownership seen in Thailand where 90.9% of Thai individuals who own Insurance product purchased “Life Insurance” However, less people have a life insurance in Indonesia and Vietnam, with the lowest number of life insurance holder occurring in Indonesia (38.3%) “Support / Risk / Accidents” becomes the top product of life insurance which selected by 62.2% of Thailand’s respondents Meanwhile, “Health insurance option” is more common in Indonesia, where 82.2% of people say they purchased health coverage On the other hand, the most common products of Life Insurance in Vietnam are “Support / Risk / Accidents” and “Health Insurance”, with 55.0% and 55.5% respectively C Summary “AIA Thailand” has the strongest impression registered in the mind of the surveyed respondents in Thailand Among Indonesia’s respondents, “Prudential” leaves the most impression on consumers’ mind, while in Vietnam, the result shows the dominance of “Prudential”, “Bao Viet” and “AIA” People in Indonesia and Vietnam are most likely to have contract with “Prudential”: 62.4% and 71.1% of respondents in those countries respectively have a contract with “Prudential” On the other side, 50.6% respondents in Thailand mostly choose “AIA Thailand” insurance company Thailand and Indonesian people relied more on “Insurance Agency” to find out information about the life insurance product with 54.8% and 66.3% On the other side, respondents in Vietnam prefer to find out about the life insurance product by visiting “official site of insurance company” (48.6%) Both Thailand and Indonesia respondents decided to purchase a life insurance policy through an “Agent insurance” with 61.8% and 69.3%, as opposed to only 27.5% of people in Vietnam Vietnamese are more likely to have a contract with “Staff insurance” with 67.4% In terms of insurance companies considered to get contract previously, “Thai Life Insurance” takes the first place in Thailand (37.8%), while “Prudential” ranks the first in both Indonesia and Vietnam (56.4% vs 82.1%, respectively) D Detail findings Ownership of Financial Products and Services Attitudes between Buyers and Non-Buyers of Life insurance Experience of Purchasing Life Insurance Insurance Contracts Information Switching and Considerations Ownership of Financial Products and Services Ownership of financial products and services varies considerably between individual countries While over 50% have a current “Saving deposit account” and “ATM card”, ownership of other types of financial product (“Credit card” and “Deposit card”) is less common There are significant differences across the three countries, with people in Vietnam much more likely to have “Insurance product” compared with people in Indonesia and Thailand For example, while 47.5% of Thai respondents and 44.0% of Indonesian respondents possess insurance product, this compares with 72.8% of those in Vietnam 100.0 80.0 60.0 40.0 20.0 0.0 Insurance Thailand Indonesia Vietnam 47.5 44.0 72.8 Saving Deposit Account 73.5 90.8 59.3 S Please tell us which products you owned? [MA] N=600 ATM card Credit card Deposit card None of the above Others 56.2 92.5 95.7 32.3 27.2 42.5 33.7 13.8 4.2 1.3 2.2 1.8 0.3 1.0 0.2 (Exclude responses for Fixed Deposit Account, Government Saving Bank’s Lottery, Bond and Mutual Fund) (Unit: %) 10 Type of Insurance Purchased (Total) The highest proportion of life insurance ownership seen in Thailand where 90.9% of Thai individuals who own Insurance product purchased “Life Insurance” However, less people have a life insurance in Indonesia and Vietnam, with the lowest number of life insurance holder occurring in Indonesia (38.3%) Thailand (N=285) Indonesia (N=264) Ordinary Life Insurance 90.9 Fire Insurance Car Insurance 69.1 Accident insurance 20 55.3 40 60 80 100 S Please tell us what kind of the following insurance have you ever bought? [MA] 20 95.2 52.9 Social insurance 72.8 16.5 Others 3.0 Medical care insurance Non - life insurance 38.6 Others 1.4 49.9 Accident insurance 23.9 Non - life insurance 14.4 Others 78.8 Social insurance 3.9 Miscellaneous Insurance Life insurance 38.3 Medical care insurance 25.6 Marine Insurance Life insurance Vietnam (N=437) 40 60 80 100 0.0 20 40 60 80 100 (Unit: %) 10 Type of Insurance Purchased – By Marital Status Thailand (N=285) Indonesia (N=264) 90.8 Ordinary Life Insurance 90.9 12.8 Fire Insurance 33.6 Life insurance 70.1 77.3 22.4 Accident insurance 43.9 Social insurance 4.5 1.8 Others 20 43.9 40 60 Single S Please tell us what kind of the following insurance have you ever bought? [MA] 53.0 58.2 85.2 9.5 22.5 0.0 Others 2.5 80 100 52.7 Non - life insurance 3.7 Others 1.1 30.8 Non - life insurance 14.8 93.6 Social insurance 63.1 13.8 Miscellaneous Insurance 97.0 Accident insurance 24.8 2.8 Marine Insurance 59.3 Medical care insurance 84.7 56.0 Car Insurance 38.8 Life insurance 41.4 Medical care insurance 33.5 Vietnam (N=437) 20 40 60 80 100 0.0 20 40 60 80 100 Married (Unit: %) 10 The Monthly Insurance Premium – Thailand 1USD=35.5THB 50 45 43.2 40 35 30 25 21.6 20 15 13.5 10 6.6 6.6 4.6 2.3 Single Married Total Less than 500 THB (14 USD) 500 - 1,000 THB (14-28 USD) 1,001 - 3,000 THB (28-84 USD) 3,001 - 5,000 THB (84-140 USD) 5,001 - 10,000 THB (140-280 USD) 10,001 - 20,000 THB (280-560 USD) 10.1 4.4 6.6 25.3 19.4 21.6 41.4 44.4 43.2 7.1 17.5 13.5 6.1 6.9 6.6 7.1 3.1 4.6 Single Q8 Please tell us how much you pay for premium each month? [SA] Married 1.5 More than 50,000 20,001 - 50,000 THB THB (More than 1400 (560-1400 USD) USD) 1.9 2.5 2.3 1.5 Total (Unit: %) 17 The Monthly Insurance Premium – Indonesia 1USD=13,572.0 IDR 60.0 50.0 47.5 40.0 30.0 20.0 14.9 12.9 11.9 10.0 7.9 4.0 0.0 0.0 Single Married Total Less than IDR 300.000 (21 USD) IDR 300.000 IDR 500.000 (21-35 USD) IDR 500.001 IDR 700.000 (35-50 USD) IDR 700.001 IDR 1.000.000 (50-71 USD) IDR 1.000.001 IDR 2.000.000 (71-143 USD) IDR 2.000.001 IDR 5.000.000 (143-359 USD) IDR 5.000.001 IDR 10.000.000 (359-718 USD) 13.9 12.3 12.9 55.6 43.1 47.5 13.9 15.4 14.9 5.6 15.4 11.9 8.3 7.7 7.9 0.0 6.2 4.0 0.0 0.0 0.0 Single Q8 Please tell us how much you pay for premium each month? [SA] Married 1.0 More than IDR 10.000.000 (More than 718 USD) 2.8 0.0 1.0 Total (Unit: %) 17 The Monthly Insurance Premium – Vietnam 1USD=22,230 VND 30.0 25.0 23.9 20.6 20.0 17.0 15.0 13.8 10.0 11.5 11.0 5.0 1.4 0.0 Single Married Total Less than 500.000 VND (22 USD) 500.000 800.000 VND (22-36 USD) 800.001 1.000.000 VND (36-45 USD) 1.000.001 1.500.000 VND (45-67 USD) 1.500.001 3.000.000 VND (67-135 USD) 3.000.001 8.000.000 VND (135-360 USD) 10.3 11.4 11.0 21.8 20.0 20.6 12.8 19.3 17.0 23.1 24.3 23.9 11.5 11.4 11.5 19.2 10.7 13.8 Single Q8 Please tell us how much you pay for premium each month? [SA] Married 0.9 More than 8.000.001 15.000.000 VND 15.000.000 VND (More than 675 (360-675 USD) USD) 0.0 1.3 2.1 0.7 1.4 0.9 Total (Unit: %) 17 Reason to choose the life insurance company (refer to the newest contract) – TOP10 (Thailand) 60.0 47.1 38.6 40.0 34.7 33.2 27.4 25.1 23.6 20.1 18.1 20.0 17.8 0.0 N Trusted company Competitive Good client insurance service fee Trustable salesman Famous company Recommen dation from Accuracy & Get many Easy others Easy claim Speedy profits/benef administrati (family, process compensati it on process relatives, on friends, etc) Total BD - 01: Gender 259 47.1 38.6 34.7 33.2 27.4 25.1 23.6 20.1 18.1 17.8 Male 139 48.2 38.8 36.0 27.3 29.5 23.0 23.7 23.7 20.9 18.7 Female 120 45.8 38.3 33.3 40.0 25.0 27.5 23.3 15.8 15.0 16.7 Single 99 50.5 39.4 31.3 30.3 32.3 25.3 23.2 15.2 18.2 17.2 Married 160 45.0 38.1 36.9 35.0 24.4 25.0 23.8 23.1 18.1 18.1 BD - 02: Marital Status Percentage lower 10% than total Percentage higher 10% than total Q4 Please tell us why did you choose the life insurance company (refer to your newest contract)? [MA] (Unit: %) 19 Reason to choose the life insurance company (refer to the newest contract) – TOP10 (Indonesia) 60.0 44.6 43.6 40.6 40.6 40.6 38.6 40.0 33.7 33.7 29.7 26.7 20.0 0.0 N Famous company Could combine Easy Could claim Easy claim with another administrati anytime process type of on process insurance Trusted company Premium can be adjust with my ability Recommend ation from 24-hours others call center (family, service relatives, friends, etc) Trustable salesman Total BD - 01: Gender 101 44.6 43.6 40.6 40.6 40.6 38.6 33.7 33.7 29.7 26.7 Male 39 43.6 33.3 35.9 38.5 41.0 41.0 17.9 28.2 33.3 30.8 Female 62 45.2 50.0 43.5 41.9 40.3 37.1 43.5 37.1 27.4 24.2 Single 36 41.7 47.2 25.0 25.0 38.9 44.4 44.4 33.3 27.8 33.3 Married 65 46.2 41.5 49.2 49.2 41.5 35.4 27.7 33.8 30.8 23.1 BD - 02: Marital Status Percentage lower 10% than total Percentage higher 10% than total Q4 Please tell us why did you choose the life insurance company (refer to your newest contract)? [MA] (Unit: %) 19 Reason to choose the life insurance company (refer to the newest contract) – TOP10 (Vietnam) 60.0 56.4 40.8 40.4 39 40.0 38.1 34.4 32.1 28.4 27.5 27.1 Flexible payment methods Premium can be adjust with my ability 20.0 0.0 N Trusted company There is Good client guarantee service Famous company Recommen dation from Has Get many others professional Trustable profits/benef (family, consultant salesman it relatives, teams friends, etc) Total BD - 01: Gender 218 56.4 40.8 40.4 39.0 38.1 34.4 32.1 28.4 27.5 27.1 Male 107 58.9 43.0 44.9 43.9 42.1 38.3 32.7 29.9 29.0 30.8 Female 111 54.1 38.7 36.0 34.2 34.2 30.6 31.5 27.0 26.1 23.4 Single 78 50.0 37.2 39.7 42.3 39.7 35.9 26.9 26.9 25.6 25.6 Married 140 60.0 42.9 40.7 37.1 37.1 33.6 35.0 29.3 28.6 27.9 BD - 02: Marital Status Percentage lower 10% than total Percentage higher 10% than total Q4 Please tell us why did you choose the life insurance company (refer to your newest contract)? [MA] (Unit: %) 19 Source of Information about the life insurance product Thailand and Indonesian people relied more on “Insurance Agency” to find out information about the life insurance product with 54.8% and 66.3% On the other side, respondents in Vietnam prefer to find out about the life insurance product by visiting “Official site of insurance company” (48.6%) Thailand (N=259) Indonesia (N=101) Social media 17.8 Social media Official site of insurance company 16.6 Printed media (Newspaper) Other website (Not official site of insurance company) Recommended by others (except family) 9.7 20.5 19.7 Ads in internet Recommended by family Brochure 22.4 Recommended by family 10.0 Brochure 1.2 Others 20 40 60 80 100 14.9 10.6 35.8 41.3 36.7 45.9 Recommended by family 9.9 8.7 Brochure 1.0 20 5.0 Ads in internet 19.8 23.4 Other website (Not official site of insurance company) Recommended by others (except family) 35.6 Others 2.3 Printed media (Newspaper) 15.8 Ads in internet 18.8 Radio 11.9 Other website (Not official site of insurance company) Recommended by others (except family) 11.5 TV 2.0 Printed media (Newspaper) 8.9 48.6 Blog or Web Board 19.8 Radio 2.3 Radio 44.5 Magazine 2.0 TV 26.6 TV Insurance agency Bank 7.9 Blog or Web Board 4.2 Blog or Web Board 20.8 Magazine 31.7 Official site of insurance company 24.8 Bank 7.3 Magazine 66.3 Official site of insurance company 12.4 Bank Social media 25.7 Insurance agency 54.8 Insurance agency Vietnam (N=218) 0.0 Others 40 Q5 Please tell us where did you find out about the life insurance product (refer to your newest contract)? [MA] 60 80 100 20 40 60 80 100 (Unit: %) 18 Contract with Life Insurance Company Purchasing directly from the “Agent Insurance” is the most common method of purchase for both Thailand and Indonesia respondents They decided to purchase a life insurance policy through an “Agent insurance” with 61.8% and 69.3%, as opposed to only 27.5% of people in Vietnam Vietnamese are more likely to have a contract with “Staff insurance” with 67.4% 80.0 69.3 67.4 60.0 61.8 40.0 25.5 27.5 19.8 20.0 23.8 14.9 13.3 16.6 11.9 9.3 5.0 6.9 0.0 Thailand (n=259) Indonesia (n=101) Vietnam (n=218) 0.0 8.9 0.0 Agent Insurance Staff insurance Official website of insurance company Customer Service Bank Call Center of insurance company Others 61.8 25.5 9.3 16.6 8.9 0.0 69.3 23.8 14.9 19.8 11.9 0.0 27.5 67.4 6.9 5.0 13.3 0.0 Q6 How to contract with life insurance company you choose (refer to your newest contract)? [MA] 0.0 (Unit: %) 18 D Detail findings Ownership of Financial Products and Services Attitudes between Buyers and Non-Buyers of Life insurance Experience of Purchasing Life Insurance Insurance Contracts Information Switching and Considerations 37 Levels of Satisfaction in the Latest Life Insurance Company Purchased Among countries, Vietnam gains highest level of life insurance satisfaction 67.2% of Thai respondents & 74.3% of Indonesian respondents feel satisfied with their current life insurance, compared to 82.6% of respondents in Vietnam Dissatisfied Satisfied 2.7 67.2 5.9 74.3 0.0 82.6 0.4 Thailand 2.3 (n=259) Indonesia (n=101) 30.1 5.9 Vietnam 0.0 (n=218) 19.8 39.8 34.7 17.4 Definetely unsatisfied 27.4 39.6 80.3 Somewhat unsatisfied Neutral Q9 Please tell us your satisfaction levels as a customer in that latest life insurance company [SA] 2.3 Somewhat satisfied Definetely satisfied (Unit: %) 10 Experience on Life Insurance company previously (had contract) In the case of Life Insurance, 36.6% of Indonesian respondents say they have switched life insurance company previously (had contract) as opposed to 49.1% of Thai respondents and 44.8% of those in Vietnam 0% 10% 20% Thailand (n=259) Indonesia (n=101) 40% 50% 60% 70% 44.8 90% 100% 63.4 49.1 Vietnam (n=218) 49.1 50.9 80% 55.2 36.6 Vietnam (n=218) I ever had I never had 30% 50.9 Indonesia (n=101) 36.6 63.4 Q11 Please tell us have you ever change your life insurance company previously (had contract)? [SA] Thailand (n=259) 44.8 55.2 (Unit: %) 19 Reasons to change the life insurance company previously (had contract) – TOP Thailand (N=116) Indonesia (N=37) Vietnam (N=107) Out of 259 respondents, 44.8% admitted that they have ever changed life insurance company they had contract previously because some of the following reasons: Out of 101 respondents, 36.6% admitted that they have ever changed life insurance company they had contract previously because some of the following reasons: Out of 218 respondents, 49.1% admitted that they have ever changed life insurance company they had contract previously because some of the following reasons: There is more attractive offer (16.4%) Want insurance from various insurance company (10.3%) There is better insurance company (7.8%) Complicated process for claim submission (13.5%) Not good (21.5%) Unsatisfied with the service (10.8%) Not trustable enough (15.0%) customer service Not many benefits (13.1%) Not trustable (8.1%) Q12 Please tell us what is the reason you change the life insurance company previously (had contract)? [FA / LONG TEXT] (Unit: %) 40 Life Insurance Considerations – TOP 10 (Total) The charts below show the life insurance companies the surveyed respondents consider to get contract with previously “Thai Life Insurance” takes the first place in Thailand (37.8%), while “Prudential” ranks the first in both Indonesia and Vietnam (56.4% vs 82.1%, respectively) Thailand (N=259) Thai Life Insurance Indonesia (N=101) 37.8 Muang Thai Life Assurance Prudential 30.9 28.2 Manulife Bangkok Insurance 27.8 Allianz AIA Thailand 24.3 Bumiputera 1912 Allianz Ayudhya CP 23.2 Jiwasraya Ocean Life Insurance 13.1 Prudential Insurance 10.0 SCB Insurance 9.3 Thanachart Insurance 6.6 20 40 56.4 AXA Mandiri Krungthai AXA Insurance 60 80 100 Vietnam (N=218) 40.6 31.7 23.8 14.9 11.9 Prudential Vietnam 82.1 Bảo Việt Life Insurance 56.9 AIA 45.0 Manulife 43.1 Dai-ichi 32.1 Ace Life 12.4 AIA Financial 8.9 Vietcombank - Cardif 6.9 Sun Life 8.9 Cathay 5.0 Commonwealth Life 5.9 Vietin Aviva 2.3 BNI Life 5.9 PVI Sun life 2.3 Q13 Please tell us another life insurance that you consider to get contract with previously? [MA] 20 40 60 80 100 20 40 60 80 100 (Unit: %) 41 Life Insurance Considerations - TOP 10 (By Marital Status) Thailand (N=259) Indonesia (N=101) 38.4 37.5 Thai Life Insurance 63.9 52.3 Prudential Muang Thai Life Assurance 32.3 30.0 AXA Mandiri Krungthai AXA Insurance 23.2 31.3 Manulife Bangkok Insurance 30.3 26.3 Allianz AIA Thailand 22.2 25.6 Bumiputera 1912 Allianz Ayudhya CP 24.2 22.5 Jiwasraya Vietnam (N=218) 89.7 77.9 Prudential Vietnam Bảo Việt Life Insurance 38.9 41.5 36.1 29.2 55.1 57.9 41.0 47.1 AIA 19.4 26.2 Manulife 30.8 21.5 Dai-ichi 38.5 28.6 2.8 5.6 15.4 50.0 9.0 14.3 Ace Life Ocean Life Insurance 12.1 13.8 AIA Financial 11.1 7.7 Vietcombank - Cardif 6.4 7.1 Prudential Insurance 7.1 11.9 Sun Life 5.6 10.8 Cathay 6.4 4.3 SCB Insurance 7.1 10.6 Commonwealth Life 5.6 6.2 Vietin Aviva 1.3 2.9 BNI Life 2.8 7.7 PVI Sun life 1.3 2.9 5.1 7.5 Thanachart Insurance 20 40 60 80 100 Single Q13 Please tell us another life insurance that you consider to get contract with previously? [MA] 20 40 60 80 100 20 40 60 80 100 Married (Unit: %) 42 FOR FURTHER INQUIRIES, PLEASE CONTACT: 5F Honey Gotanda Dai2-bdg Gotanda 1-4-1 Higashi-Gotanda Shinagawa-ku Tokyo city Japan： Tel: +81 (0) 3-5421-7925 URL : http://wsgroup-asia.com/ Email : info@wsgroup-asia.com The copyright of this report belongs to W&S Holdings Joint Stock Company [...]... Services of each life insurance company purchased (VIETNAM) Chăm sóc sức khỏe (Health care) Tai nạn (Accident) Phú Bảo Gia investment Chết và thương tật toàn bộ vĩnh viễn (Death or life injure) 7.3 3.7 2.8 An Tâm Sống Khỏe 6.0 Bảo Việt An Sinh Giáo Dục Death and Injury Life insurance AIA 13.8 5.0 2.3 Nhất Niên Gia Hạn 0.5 Bảo hiểm chăm sóc sức khỏe 1.4 An Tâm bảo Phí 0.5 An Tâm Hưng Thịnh 0.9 An Bình Ưu... Meanwhile, “Health insurance option” is more common in Indonesia, where 82.2% of people say they purchased health coverage On the other hand, the most common products of Life Insurance in Vietnam are “Support / Risk / Accidents” and “Health Insurance”, with 55.0% and 55.5% respectively Thailand (N=259) Protection Indonesia (N=101) 53.3 Education Protection Vietnam (N=218) Protection 50.5 21.6 5.0 Education... policy through an “Agent insurance” with 61.8% and 69.3%, as opposed to only 27.5% of people in Vietnam Vietnamese are more likely to have a contract with “Staff insurance” with 67.4% 80.0 69.3 67.4 60.0 61.8 40.0 25.5 27.5 19.8 20.0 23.8 14.9 13.3 16.6 11.9 9.3 5.0 6.9 0.0 Thailand (n=259) Indonesia (n=101) Vietnam (n=218) 0.0 8.9 0.0 Agent Insurance Staff insurance Official website of insurance company... Thailand (N=259) AIA Thailand Indonesia (N=101) Prudential 50.6 Thai Life Insurance Muang Thai Life Assurance Krungthai AXA Insurance 30.9 71.1 Bao Viet Nhan Tho 36.6 Manulife 35.5 Prudential Vietnam 62.4 AXA Mandiri 39.4 Vietnam (N=218) 58.7 AIA 24.8 Bumiputera 1912 17.8 Manulife 16.8 Dai-ichi Allianz Ayudhya CP 19.7 Allianz Bangkok Insurance 17.8 AIA Financial 9.9 Ace Life 33.5 29.8 25.2 10.6 Prudential... - Cardif 1.3 4.3 PVI Sun life 1.3 2.1 Prévoir 0.0 2.1 11.1 4.6 0.0 7.7 20 55.1 60.7 AIA 8.3 0 65.0 Bao Viet Nhan Tho 25.0 24.6 Bumiputera 1912 82.1 Prudential Vietnam 36.1 36.9 Manulife 25.3 34.4 0 61.1 63.1 Prudential AXA Mandiri 32.3 37.5 Vietnam (N=218) 40 60 80 100 0 20 40 60 80 100 Married (Unit: %) 10 The latest life insurance company purchased and the services selected Top 5 Services of each... and “Manulife” While in Vietnam, the chart shows the dominance of “Prudential”, “Bao Viet” and “AIA” in terms of insurance company awareness Thailand (N=259) Indonesia (N=101) AIA Thailand Prudential 77.2 Thai Life Insurance Bangkok Insurance Prudential 79.4 Bao Viet 55.4 Manulife 49.8 Allianz Ayudhya CP 85.1 AXA Mandiri 53.3 Muang Thai Life Assurance Krungthai AXA Insurance Vietnam (N=218) 60.6 AIA... 25.5 Bumiputera 1912 23.9 Allianz 23.8 Dai-ichi Life Jiwasraya 22.8 ACE Life Vietnam 15.1 Bao Minh 13.3 19.3 Manulife 26.7 SCB Insurance 10.0 AIA Financial Ocean Life Insurance 10.0 Sinarmas MSIG life 8.9 AAA 19.8 35.8 33.0 6.9 Prudential Insurance 8.5 Sequislife 6.9 Cathay Life 3.2 FWD Life Insurance 7.7 CIGNA 5.9 Generali Vietnam 2.8 0 20 40 60 80 100 Q1 Please tell us what are life insurance companies... than total Percentage higher 10% than total Q14 Please tell us why you don't have life insurance? (n=499) [LONG TEXT] (Unit: %) 18 Non-Buyers of Life Insurance Reasons for not having a life insurance – Vietnam (TOP 10) 40.0 32.2 30.4 20.0 12.3 5.0 4.7 4.7 2.1 1.6 1.6 1.3 0.0 N Total I don’t Not enough I don’t have understand Not the right financial the needs to clearly time to buy support use now about... Savings 60.0 58.3 Support / Risk / Accidents 33.3 Investment 55.4 Savings 43.4 52.5 Health 58.3 Investment 54.5 51.3 Savings 24.3 Education 58.5 11.1 13.1 Investment 16.7 Protection 56.9 3.0 6.3 Education Vietnam (N=218) 45.0 56.4 Support / Risk / Accidents 52.3 54.3 10.1 16.3 Retirement 75.0 Health Unit Link 22.2 21.3 Tax Refund 0 20 40 22.2 Retirement 60 80 100 Single S Please tell us which of the following... future family insurance the future 27.8 13.9 19.4 27.8 5.6 2.8 33.8 32.3 24.6 10.8 16.9 10.8 31.7 25.7 22.8 16.8 12.9 7.9 Married Total (Unit: %) 17 Buyers of Life Insurance Reasons to get life insurance – Vietnam (TOP 10) 70 60 57.8 53.2 50 50.0 42.2 40 35.8 32.6 30 32.1 30.3 25.7 23.4 20 10 0 Help to prevent the unexpected risks Single Married Total 57.7 57.9 57.8 Help me to feel future of yourself, relatives