Business plan kid and wild care project (english version)

Business plan kid and wild care project (english version). Start up with new business. We need a special or newest project to reach the best revenue in shortem and can stand in long term. The idea was based on the fact that in the future people will be increasingly busy on work, when kids are living in a favorably materialistic environment, they will be lack of necessary life skills. Parents of the middle class will increase with the economic growth, which means they would be willing to pay for a needed program for their children. Moreover, teaching children basic life skills along with school education is essential for them think and handle every day life situations. Furthermore, in modern life, when people can travel around the world, there are risks you may encounter such as crashed plane, wrecking ship… They can occur unless you never travel. And when these risks occur, parents always want their children to have the advantages, even the smallest one to survive. Thus, with this program supplement, children will calm down and handle any situations while waiting to be rescued.

I-GLOCAL BUSINESS PLAN PROJECT: KID AND WILD TEAM: KID AND WILD Team member: Thuy Dung, Mai Dung, Tien Dung, Tuan Minh Time project: From 2020 Appendix I Introduction Forecast for Vietnam to 2020 - 2030 About the Business idea II Goal Short-term goal Long-term goal III Idea analysis Idea summary Mission & Objective Key to success IV Strategy and Implementation Summary Value Proposition Marketing Strategy Promotion Strategy Marketing Programs Positioning Statement Pricing Strategy Sales Strategy Sales Forecast Sales Programs 10 Strategic Alliances V Website Plan Summary Website Marketing Strategy VI Management Summary Organizational Structure Management Team Management Team Gaps Personnel Plan V Financial Plan Important Assumptions Break-even Analysis Projected Profit and Loss Projected Cash Flow Projected Balance Sheet Business Ratios I Introduction Forecast for Vietnam to 2020-2030 In my opinion, Vietnam’s economic growth will be increasing sharply in 6-16 years from now on despite difficulties caused by the slowly economic recovery pace of the world Along with the sharp rise in growth, the living standard of Vietnamese people will also improve In the 20202030 period, more than half of the Vietnamese population will focus on living in the city Currently, Vietnam GDP rises to according to … organization, and in the years 2020-2030, Vietnam GDP will reach And the middle-class citizens will also increase Accordingly, people’s demand to enjoy such as travel will not be limited Vietnamese people will also be able to go everywhere on earth, like any other citizens of other nations Besides, in the future, the high-tech products will continue to develop very strongly As a result, children will be lack of life skills due to interests in high technology stuffs and have a tendency of staying at home more Furthermore, security situation is increasingly growing in an unpredictable situation Robberies, murders, scam and kidnapping will happen more and more in the future To make the matter worse, along with global warming, the weather will be worse and change to an unforeseeable way Certainly, the forecasting of human will be more accurate but they still can not avoid mother nature’s tantrum About the business idea Based on the situation I mentioned above, human needs to adopt some soft skills to fit in with at least the urban life, particular in children In the busy life, when parents sometimes have to work more and leave their children at home, there are a lot of risks such as when a stranger comes to the house and has bad intentions or black out while it has a storm, as well as when someone in the house had a stroke, then what should children in these situations Besides, with the risks of traveling such as dropping planes or sunken ships ( which can absolutely happen), wait children should before an adult comes In situations like this, even adults find it difficult to solve the problems, then teaching the kids how to think and handle themselves is very important Therefore, our group came up with an idea of building a teaching center of soft skills, helping children survive in any environments and situations We aim to teach children simple skills and treatments so that they can handle things themselves and don’t depend entirely on adults We intend to associate with schools and build an appropriate program as a form of extra-curricular classes and extra programs supporting school education II Goals Short-term goal Our short-term goal is teaching children life skills and how to handle everyday situations through our extra-curricular programs associated with schools, and programs at our center, too Particularly, we will teach them skills which are needed everyday such as using knives, scissors, cooking, sewing As well as how to handle situations that they may encounter when they are going home alone with the feeling of being stalked by strangers, sudden rain, or when being home alone but there is a blackout, someone is ringing the door bell,… Long-term goal If the business is running well, we also want to build an outdoor eprogram in the delta environment, in forests, on mountains, under the sea, to teach children how to survive in the natural environment, in the summer They will learn how to find water, food, how to recognize plants, muchroom through the guidance of the residents Throughout this program, students will know simple and necessary ways to survive on his own in required time III.Idea analysis Summary idea The idea was based on the fact that in the future people will be increasingly busy on work, when kids are living in a favorably materialistic environment, they will be lack of necessary life skills Parents of the middle class will increase with the economic growth, which means they would be willing to pay for a needed program for their children Moreover, teaching children basic life skills along with school education is essential for them think and handle every day life situations Furthermore, in modern life, when people can travel around the world, there are risks you may encounter such as crashed plane, wrecking ship… They can occur unless you never travel And when these risks occur, parents always want their children to have the advantages, even the smallest one to survive Thus, with this program supplement, children will calm down and handle any situations while waiting to be rescued This is a daycare business plan for Kid N Wild (KNW), which will focus on two subdivisions: 'HN' and 'HCM,' which are new upscale community developments within a 20 kms radius, boasting a lot of new homes Our target customers are dual-income, middle-class families who value the quality of education and child care we provide for their children, ages years to 12 years We will open for business starting with an initial enrollment of 13 kids We project healthy revenues by the end of the first year, and expect to nearly triple that by the end of Year Our biggest operating expenses will be compensation at industry standard rates for our highlyqualified personnel, and rent on our facilities, improved for our purposes during the start-up period We would like to grow into four campuses, eventually, but growth is planned conservatively, to be financed from existing cash flow as we go We anticipate a net profit beginning in our second year To these ends, we are putting significant investment in the business, and are seeking a matching amount in the form of a long term loan Mission Pending Objectives Sales increasing to almost double first year sales by the end of Year Maintain a high raw gross margin by the end of Year Open second campus by the end of Year Begin franchise effort by end of Year Keys to Success The keys to success for KNW are: Marketing: differentiating KNW's care giving and educational services from traditional daycare offerings and interest activity programs Service quality: care giving and educational programs provided by degreed and certified educators, child care workers, tutors and subject matter industry professionals in a technologically advanced first-class collegiate environment Reputation: maintaining a highly regarded reputation for excellence in care giving, education and community involvement and being the employer of choice in our market for child care and educational talent Profitability: controlling costs and managing budgets in accordance with company goals, adhering to strategic business plans for growth and expansion and reinvesting in the business and its employees IV_Strategy and Implementation Summary Kid N wild will focus on two subdivisions: 'Hanoi' and 'HCM,' which are new upscale community developments within a 20 kms radius and boast a lot of new homes The target customers are dual income, middle-class families who value the quality of education and child care provided for their children ages months to 12 years Value Proposition KNW value proposition is quite clear and quite easily distinguished from others in the market We offer uniquely premium child care services especially about life soft skill and survive soft skill, as measured by the curriculum and activities offered, experience and educational level of the instructors Marketing Strategy Marketing in the child care industry depends largely on reputation and referral At children's Community schools that reputation will start within our community bolstered by our involved commitment to those we serve Promotion Strategy We will depend on client referrals, community exposure and direct mail campaigns as our main way to reach new clients As we change strategies, however, we need to change the way we promote ourselves: a Advertising We'll be developing our core positioning message: "A community college for kids about life soft skill!" to differentiate our service from the competition We will be using direct mail campaigns, and local community newspaper advertising, facebook fanpage to launch the initial campaign b Sales Brochure Our theme and curriculum will help sell the college to prospective clients c Direct Mail We will send quarterly direct mail campaigns to the housing developments in a 20-kms radius of the campus We will also offer monthly calendars for parents and children's Community schools, noting weekend family days and other open house approaches Marketing Programs Catered open houses, parent survival days/nights, clubhouse pool parties and weekend movie matinees are but a few approaches we will utilize to reach out to our community We will also develop and maintain partnerships with local businesses that cater to the needs of children Our pre-opening effort will include an application fee waiver, free children ID cards, T-shirts and a community block party sponsored and hosted by Child's schools Community Positioning Statement For families who value the importance of higher education and quality child care services especially about life soft skill, Child's school Community offers a great alternative to traditional child care services and specific interest based programs Unlike those programs, "Kid N wild" combines child care services with a modified collegiate level curriculum, just for kids! Pricing Strategy "Kid N wild" must charge appropriately for the high-end, high-quality educational and care giving services we offer Our revenue structure has to support our cost structure, so the salaries we pay to assure quality services must be balanced by the revenue we charge We will be price competitive in the market we serve; however, we will not subscribe to the "low price leader" concept The quality of our service will support the prices we charge Sales Strategy Kid N wild will sell its community college theme, services and offerings, separating itself from traditional daycare-only offerings We will be a one-stop shop for child care services, advanced learning and specialized program offerings focus on teaching kids about kid's soft skill which very important for thier life in the future We will also be active in the community, building a solid reputation with parents and the community By succeeding in these areas, we expect to begin seeing an operational net profit in month nine of the 1st year, while increasing enrollment by 32% monthly for the first months and gradually thereafter, until our maximum allowed capacity is reached Sales Forecast The following table and chart give a run-down on forecasted sales A detailed spreadsheet is also included in the appendix of this business plan For the first eight months of operation, Kid N wild has assumed a conservative enrollment due to the fact that school, aftercare and child care placement has already taken place for the school year and most parents will be comfortable with their current arrangements Consequently, we expect initial enrollment to be far less than anticipated future year levels A sales increase of approximately 32% each month is expected until the start of the next school term, in August While this forecasted increase seems large by industry standards, it is a good estimate based on initial enrollment Going into years and 3, we expect that our presence will be known, convenience factor considered and we will then be a considered as a choice in August 2021 In fiscal years 2022 and 2024, 80% and 90% of full enrollment is assumed respectively We expect to be open for business on January 1, 2021, starting with an initial enrollment of 13 students: Full-time students at $115 each per week After-school students at $60 each per week and Drop-in revenue of approximately $100 per month SALES FORECAST Unit sales Year Year Year Full –time 199 455 512 After school care 141 220 248 Summer camp 26 29 31 Part-time Workers/Drop- 12 14 16 Ins Sales Sales Programs Sales programs will include incentives for obtaining quarterly financial and enrollment goals, probationary period completion, passing county inspections and maintaining perfect attendance Customer service awards will be provided for those employees who best exemplify the mission of Kid N wild and exceed customers' expectations 10 Strategic Alliances As mentioned previously, Kid N wild will form professional alliances with Impact Fitness to offer Drop-In child care services while parents work out We will also partner with Family Pediatrics to provide referrals of their existing customers A discounted rate will be offered in both cases V_Web Plan Summary The Kid N wild website will be the virtual business card and portfolio for the college, as well as its online "home." It will showcase the campus, curriculum and activity calendar for the school It will also provide for an Internet background of the instructors, online projects posted by the students, the campus newsletter and online enrollment The KNW website will be simple, yet classy and well designed, but at the same time, in keeping with the latest trends in user interface design A site that is too flashy, or tries to use too much of the latest technology can be over-done, and may not be supported by all browsers The key to the website strategy will be presenting a very well designed and informative Web presence that will market the KNW image, service offerings and community commitment Website Marketing Strategy The KNW website will embody the mission of the school It will not only offer visitors the opportunity to "look around" the campus, but it will give them a good idea of the level of quality and service they can come to expect from KNW [...]... financial and enrollment goals, probationary period completion, passing county inspections and maintaining perfect attendance Customer service awards will be provided for those employees who best exemplify the mission of Kid N wild and exceed customers' expectations 10 Strategic Alliances As mentioned previously, Kid N wild will form professional alliances with Impact Fitness to offer Drop-In child care. .. be offered in both cases V_Web Plan Summary The Kid N wild website will be the virtual business card and portfolio for the college, as well as its online "home." It will showcase the campus, curriculum and activity calendar for the school It will also provide for an Internet background of the instructors, online projects posted by the students, the campus newsletter and online enrollment The KNW website... classy and well designed, but at the same time, in keeping with the latest trends in user interface design A site that is too flashy, or tries to use too much of the latest technology can be over-done, and may not be supported by all browsers The key to the website strategy will be presenting a very well designed and informative Web presence that will market the KNW image, service offerings and community... Marketing Strategy The KNW website will embody the mission of the school It will not only offer visitors the opportunity to "look around" the campus, but it will give them a good idea of the level of quality and service they can come to expect from KNW