Reinvent e commerce with cloud

Reinvent E-Commerce with Cloud Tran Viet Huan, PhD CTO, Cloud Labs, IBM ASEAN CTO, IBM Vietnam © 2012 IBM Corporation Leaders looking to the cloud to respond to powerful new forces © 2012 IBM Corporation IBM provides the power of cloud to rethink IT and reinvent business so organizations can… Transform the economics of innovation Deliver IT without boundaries Enabling new IT and business processes that break down traditional silos, connect and empower people across the ecosystem, and simplify information access—to increase productivity and speed time to revenue and results Speed the delivery of new offerings and services by creating new models of selfservice and deployment Build enduring partner and citizen relationships Interacting with customers, partners and citizens in valuable new ways, while ensuring security and privacy, to improve their experience and perception of the brand and build trust—driving loyalty that lasts © 2012 IBM Corporation Cloud Value Framework Value Chain Create Disruptors Smarter IT-Business Center (SIB) Innovators Tranform Optimizers Improve Smarter Data Center Enhance Market Focus for the last few years Extend Invent Customer Value Proposition The Cloud Value Framework helps organizations classify the extent to which their use of cloud impacts value propositions and value chains © 2012 IBM Corporation Source: IBM Institute for Business Value analysis, 2012 INNOVATORS BUY MARKET SELL SERVICES OPERATIONS  Smarter Commerce on Cloud  Marketing on Cloud  Analytics on Cloud  Big Data on Cloud  Mobility Devices on Cloud Women Women & & Infant Infant Hospital Hospital  Collaboration on Cloud  Asset Management on Cloud Thoughts: Can you provide these as a services to your Ecosystem partners, your divisions or customers? Self Service, Division charge back, New Business Model © 2012 IBM Corporation Cloud adoption patterns are emerging backed by proven best practices Cloud CloudEnabled EnabledData Data Center Center(IaaS) (IaaS) Cloud CloudPlatform Platform Services Services(PaaS) (PaaS) Cut IT expense, risk & complexity Accelerate time-tomarket with new workloads Transition IT from a cost center”to a strategic center of business value Enable dynamic cloud based service delivery “On Demand” and at lower cost Business BusinessSolutions Solutions on onCloud Cloud(SaaS) (SaaS) Gain immediate access to applications Software-as-a-Service delivering IT and process orchestration within and across organizations Cloud CloudService Service Provider Provider Deliver innovative business services Implement new business models for internal and/or external service providing, © 2012 IBM Corporation IBM is working with clients in each of these areas to help them achieve real business value Cloud Enabled Datacenter Cloud Platform Services Business Solutions on Cloud Cloud Service Provider © 2012 IBM Corporation Cloud capabilities built upon a common platform, with a commitment to open standards Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Design Deploy Consume Private & Hybrid Clouds Managed Cloud Services Cloud Business Solutions Cloud Enablement Technologies Infrastructure and Platform as a Service Software and Business Process as a Service Enables private/hybrid cloud service delivery and management Secure and scalable cloud managed services platform Pre-built Cloud SaaS business applications and solutions Common open standards technology and a broad industry ecosystem © 2012 IBM Corporation IBM is defining new segments and driving new value for our clients Cloud-enabled capabilities allow clients to optimize people, processes, decisions, and assets Smarter Commerce Social Business Business Analytics & Optimization Smarter Cities © 2012 IBM Corporation Accelerate Transformation with Smarter Commerce on Cloud IBM Smarter Commerce on Cloud offers the advantages of cloud economics and immediate access to Smarter Commerce solutions in order to accelerate your company’s ability to transform the entire customer experience Accelerate your response to changing market dynamics by using the cloud to analyze data from multiple sources in real-time to provide deeper insights into customer behavior Accelerate customer value by using the cloud to reduce your time to market and deliver innovation faster Accelerate customer, supplier and partner engagement by collaborating in the cloud, making it easier for everyone to access and share information © 2012 IBM Corporation Smarter Commerce on Cloud creates new opportunities to redefine value chains and accelerate time to value Analyze at the point of impact Connect Accelerate business process innovation Buy Service Market people with collaborative business networks Sell © 2012 IBM Corporation IBM Commerce on Cloud Enables companies of all sizes to quickly and affordably upgrade their commerce processes and deliver a seamless, end-to-end customer experience, by providing enterprise-class ecommerce capabilities in the cloud Integrated e-commerce platform delivering marketing, selling & fulfilment: Buy Market Service Sell •Maximize on-line revenues by accelerating online store implementations •Deliver a customer-centric shopping experience •Use insights into customer behavior to enable personalized offers and promotions •Optimize inventory with available to promise and flexible fulfillment options •Empower business user to build and personalize relationships with customers IBM Smarter Commerce on Cloud © 2012 IBM Corporation Complete eCommerce Solution With Flexible Deployment Models Catalog & Merchandising Checkout Fulfill Reporting IBM Commerce on Cloud* Complementary functionality Web App Caching Ratings & Reviews Sales Tax Email Services Payment Systems Order Mgmt Reporting & Analytics and others as needed IBM Commerce Platform IBM Cloud Infrastructure and Services Flexible Cloud Deployment Models *Conceptual diagram only Does not reflect pricing / packaging © 2012 IBM Corporation IBM Cloud Infrastructure and Services Support Dynamic Business Needs  App Management & Hosting  Data Retention & Migration  Disaster Recovery  Network & Infrastructure Management  Software Support  Security & Compliance Certification  Support Helpdesk © 2012 IBM Corporation Cloud Solutions reduce risk and accelerates time to benefit © 2012 IBM Corporation Smarter Commerce on Cloud Delivers Many Benefits Attribute Capital Investment Operational Expense Dependency on IT Customization Time to Implement Scalability Flexibility On Premise High Low High High Long Limited Low on Cloud Low High Low Low Short Unlimited High The choice of deployment method will depend upon your unique business situation and fit © 2012 IBM Corporation Ibm.com/smartercomputing 17 © 2012 IBM Corporation [...]... deliver a seamless, end-to-end customer experience, by providing enterprise-class ecommerce capabilities in the cloud Integrated e- commerce platform delivering marketing, selling & fulfilment: Buy Market Service Sell •Maximize on-line revenues by accelerating online store implementations •Deliver a customer-centric shopping experience •Use insights into customer behavior to enable personalized offers and...Smarter Commerce on Cloud creates new opportunities to redefine value chains and accelerate time to value Analyze at the point of impact Connect Accelerate business process innovation Buy Service Market people with collaborative business networks Sell © 2012 IBM Corporation IBM Commerce on Cloud Enables companies of all sizes to quickly and affordably upgrade their commerce processes and deliver a seamless,... •Optimize inventory with available to promise and flexible fulfillment options •Empower business user to build and personalize relationships with customers IBM Smarter Commerce on Cloud © 2012 IBM Corporation Complete eCommerce Solution With Flexible Deployment Models Catalog & Merchandising Checkout Fulfill Reporting IBM Commerce on Cloud* Complementary functionality Web App Caching Ratings & Reviews Sales... Recovery  Network & Infrastructure Management  Software Support  Security & Compliance Certification  Support Helpdesk © 2012 IBM Corporation Cloud Solutions reduce risk and accelerates time to benefit © 2012 IBM Corporation Smarter Commerce on Cloud Delivers Many Benefits Attribute Capital Investment Operational Expense Dependency on IT Customization Time to Implement Scalability Flexibility On Premise... Email Services Payment Systems Order Mgmt Reporting & Analytics and others as needed IBM Commerce Platform IBM Cloud Infrastructure and Services Flexible Cloud Deployment Models *Conceptual diagram only Does not reflect pricing / packaging © 2012 IBM Corporation IBM Cloud Infrastructure and Services Support Dynamic Business Needs  App Management & Hosting  Data Retention & Migration  Disaster Recovery... Operational Expense Dependency on IT Customization Time to Implement Scalability Flexibility On Premise High Low High High Long Limited Low on Cloud Low High Low Low Short Unlimited High The choice of deployment method will depend upon your unique business situation and fit © 2012 IBM Corporation Ibm.com/smartercomputing 17 © 2012 IBM Corporation