TVC and New Media Production is designed for thirdyear students in Media Management major as an elective. The course will cover many facets of TVC and New Media productions from briefing, development to post production and master material delivery. Students will complete several TVC New Media projects in this course to get a full picture of producer’s job and ready to work in the industry. In order to grasp the whole picture of TVC production, students will rotate roles in each project with an emphasis on producers’ role.
COURSE OUTLINE Course ID TT304DE01 Course title Credits TVC and New Media Production 53 Formatted Table Formatted: Font: 14 pt, Bold Formatted: Font: 14 pt Formatted: Font: 14 pt, Bold To be applied to Semester - …, School year: ….… under Decision No ./QĐBGH date A Course Specifications: Periods Total periods* Lecture/ LaboratoSeminar ry/ Studio (1) (2) (3) 75 30 45 Periods in classroom AcSelfField Lecture Lab tivit study work room room y periods (4) (5) (6) (7) Field work (8) 75 (9) Formatted: Font: 14 pt Formatted: Centered, None, Space Before: pt, Don't keep with next, Don't keep lines together A Formatted: Font: (Default) Times New Roman, 14 pt, Not Italic, Font color: Auto *(1) = (2) + (3) + (4) + (5) = (7) + (8) + (9) Formatted: Font: 14 pt Formatted: Font: (Default) Times New Roman, 14 pt, Not Bold, Not Italic, Font color: Auto B Other related Subjects: Other related Subjects Formatted: Indent: Left: 0.37", No bullets or numbering, Tab stops: Not at 0.43" Course ID Prerequisites: Quy trr t sản xuất truyền thông nghe nhìn TT205DV01 Course title Formatted: No bullets or numbering Formatted Table Formatted: None, Space Before: pt, Don't keep with next, Don't keep lines together Formatted: Font: (Intl) Times New Roman Quản trị truyền thông marketing tích hợp Formatted: Font: 14 pt Formatted: Font: (Intl) Times New Roman Formatted: Font: 14 pt, Not Italic, Vietnamese … Co-requisites: Formatted Table Other requirements: Formatted Table Other related Subjects Course ID Course title … Formatted Table C Course Description: TVC and New Media Production is designed for third-year students in Media Management major as an elective The course will cover many facets of TVC and New Media productions from briefing, development to post production and master material delivery Students will complete several TVC & New Media projects in this course to get a full picture of producer’s job and ready to work in the industry In order to grasp the whole picture of TVC production, students will rotate roles in each project with an emphasis on producers’ role D Course Objectives: No Course Objectives Formatted: Font: 14 pt, Not Bold Formatted: Font: 14 pt, Not Bold To understand TVC and New Media production process and procedure Formatted: Font: 14 pt Formatted: Font: 14 pt, Not Bold Formatted: Font: 14 pt, Not Bold To develop several film-making techniques, including how to use sound and image properly and effectively in story telling in order to produce effective TVCs and new media products Formatted: Font: 14 pt Formatted: Font: 14 pt Formatted: Font: 14 pt, Not Bold Formatted: Font: 14 pt Formatted: Font: 14 pt, Not Bold To develop organization and HR management skills … … Formatted: Font: 14 pt Formatted: Font: 14 pt, Not Bold Formatted: Font: (Default) Times New Roman, 14 pt, Not Bold, Not Italic, Font color: Auto Formatted Table Formatted: Font: (Default) Times New Roman E Learning Outcomes: Formatted: Font: (Default) Times New Roman, 14 pt, Not Bold Formatted: Font: (Default) Times New Roman No Learning Outcomes Formatted: Font: (Default) Times New Roman, 14 pt, Not Bold Formatted: Font: (Default) Times New Roman, 14 pt To understand TVC and New media pro- Formatted: Default, Indent: Left: 0.25", Space After: 10 pt, Line spacing: 1.5 lines duction process Formatted: Font: (Default) Times New Roman, 14 pt Formatted: Font: (Default) Times New Roman, 14 pt To understand and develop TVC and New media treatments and scripts To grasp the quoting process, pre- Formatted: Font: (Default) Times New Roman, 14 pt, Not Bold Formatted: Font: (Default) Times New Roman, 14 pt Formatted: Default, Indent: Left: 0.25", Space After: 10 pt, Line spacing: 1.5 lines Formatted: Font: (Default) Times New Roman, 14 pt Formatted: Font: (Default) Times New Roman, 14 pt production areas of casting, location scout- Formatted: Font: (Intl) Times New Roman ing, art directing and set design; the produc- Formatted: Font: (Default) Times New Roman, 14 pt, Not Bold tion with film crew, equipment and filming techniques; and the post-production process Formatted: Font: (Default) Times New Roman, 14 pt Formatted: Default, Indent: Left: 0.25", Space After: 10 pt, Line spacing: 1.5 lines Formatted: Font: (Intl) Times New Roman To integrate images and sound to produce Formatted: Font: (Default) Times New Roman, 14 pt, Not Bold Formatted: Font: (Default) Times New Roman, 14 pt impactful TV commercials and New media products Formatted: Font: 14 pt Formatted: Font: (Default) Times New Roman, 14 pt Formatted: Font: (Default) Times New Roman, 14 pt Formatted: Font: (Intl) Times New Roman To apply filmmaking techniques to com- Formatted: Font: Not Bold, Not Italic, (Intl) Times New Roman plete several TVC and New media projects Formatted: Font: (Default) Times New Roman, 14 pt Formatted: Font: (Default) Times New Roman, 14 pt To develop an understanding of working in Formatted: Font: (Default) Times New Roman, 14 pt Formatted: Font: (Intl) Times New Roman a collaborative crew dynamic, demonstrat- Formatted: Font: Not Bold, Not Italic, (Intl) Times New Roman ing advanced problem solving skills Formatted: Font: (Default) Times New Roman, 14 pt Formatted: Default, Indent: Left: 0.25", Space After: 10 pt, Line spacing: 1.5 lines Formatted: Font: (Default) Times New Roman, 14 pt Formatted: Font: 14 pt Formatted: Font: (Default) Times New Roman, 14 pt Formatted: Indent: Left: 0" F Instructional Modes: The course will be conducted in English Each class will cover one topic of TVC and New Media production in the form of labs/ discussions/ seminars Students will complete several TCV and New Media production projects from basic to advanced level in order to accumulate practical experience in film production and improve filmmaking skills technically and artistically Each project will be discussed in front of class Beside completing their own projects, the students have to participate in giving feedback to classmates They also have to rotate position in each film crew in order to experience and understand each position of a film crew 1.5 The maximum number of students is 30 G Textbooks and teaching aids: • Required Textbooks and Materials: Producing for TV and New Media: A Real-World Approach for Producers, Focal Press 3th edition The 30-Second Storyteller: The Art and Business of Directing Commercials, Aspiring Filmmaker's Library Suggested Course Materials: …Designing and Producing the Television Commercial, Pearson Formatted: Indent: Left: 0.63", Hanging: 1.24" Formatted: No underline Formatted: Font: (Intl) Arial Unicode MS Formatted: No underline Formatted: Indent: Left: 1.87", No bullets or numbering Formatted: No underline H Assessment Methods (Requirements for Completion of the Course): Description of learning outcomes assessment - Group mid-term presentation 1: Students present production plan, budget, and schedule, storyboard of a TVC production - Group mid-term presentation 2: Students present the final TVC - Group final project and its deliverable: Students complete and distribute a webdoc series Formatted: Font: 12 pt, (Intl) Times New Roman Formatted: Indent: Left: 0.25", Hanging: 0.25" Formatted: Indent: Left: 0" Summary of learningof learning outcomes assessment * For main semester: Components Duration Mid-term AssigmentAssignment Assessment Forms Percentage Presentation 504030% Mid-term Assignment 2Final Film and its deliverables Presentation 50%4030% Final Film and its deliverables Presentation 40% Total Schedule 100% Academic Integrity Academic integrity is a fundamental value that affects the quality of teaching, learning, and research at a university To ensure the maintenance of academic integrity at Hoa Sen University, students are required to: • Work independently on individual assignments Collaborating on individual assignments is considered cheating • Avoid plagiarism Plagiarism is an act of fraud that involves the use of ideas or words of another person without proper attribution Students will be accused of plagiarism if they: i Copy in their work one or more sentences from another person without proper citation ii Rephrase, paraphrase, or translate another person’s ideas or words without proper attribution iii.Reuse their own assignments, in whole or in part, and submit them for another class • Work responsibly within a working group In cooperative group assignments, all students are required to stay on Formatted Table Formatted Table task and contribute equally to the projects Group reports should clearly state the contribution of each group member Any acts of academic dishonesty will result in a grade of zero for the task at hand and/or immediate failure of the course, depending on the seriousness of the fraud Please consult Hoa Sen University’s Policy on Plagiarism at http://thuvien.hoasen.edu.vn/chinh-sach-phong-tranh-dao-van To ensure the maintenance of academic integrity, the university asks that students report cases of academic dishonesty to the teacher and/or the Dean The names of those students will be kept anonymous I TeachingI Teaching Staff: No Professor’s name Email, Phone number, Office location Office hours Position minh.trinhdinhle@hoasen Wednesday, 4.00pm edu.vn Trinh Dinh Le Minh Lecturer 6.00pm, Lecturer’s office, Tan Vien Tan Vien J Outline of Topics to be covered (Learning Schedule): * For main semester topics: Formatted Table Formatted: None, Space Before: pt, Don't keep with next, Don't keep lines together Formatted: No underline, Font color: Auto Formatted: Font color: Auto Week/ Meeting Topics References Homework Formatted: Font: (Default) Times New Roman, Bold Formatted: Font: (Default) Times New Roman, Bold /Assignment Formatted Table Formatted [1] Formatted [2] Formatted: Font: (Default) Times New Roman Formatted: Font: (Default) Times New Roman 1/1 1/2 2/1 2/2 3/1 3/2 Course overview Syllabus Brief process, idea development The 30-Second Storyteller: The Art and Business of Directing Commercials Brief session with attendance of clients Formatted [4] Formatted [5] Formatted [3] Formatted [7] Formatted: Font: 14 pt Formatted Prepare TVC ideas Formatted [9] Formatted [10] Formatted [8] Formatted [12] Formatted [13] Formatted [11] Film crew - Budget - Movie mag- The 30-Second Storyic budget teller: The Art and Business of Directing Commercials Formatted [14] Formatted [15] Formatted [16] Pitch session with attendance of clients Formatted [18] Pitch - TVC script - Storyboard The 30-Second Storyteller: The Art and Business of Directing Commercials Prepare the script and storyboard Formatted: Font: (Default) Times New Roman Formatted 4/1 4/2 5/1 [6] Breakdown schedule - Movie Pitch result – Working with production house procedure Cinematography workshop [17] Formatted: Font: (Default) Times New Roman magic Formatted [19] Formatted [20] Prepare the final TVC project Formatted [23] Formatted [21] Formatted [22] Film a product/ portrait of users of the product Formatted [24] Formatted [25] Formatted [26] Week/ Meeting Topics References Homework Formatted: Font: (Default) Times New Roman, Bold Formatted: Font: (Default) Times New Roman, Bold /Assignment Formatted Table Formatted [27] Formatted [28] Formatted: Font: (Default) Times New Roman Formatted: Font: (Default) Times New Roman 5/2 6/1 6/2 7/1 Copywriting workshop Treatment – Shooting board – The 30-Second Storyteller: The Art and Business of Directing Commercials Formatted [30] Formatted [29] Formatted: Font: (Default) Times New Roman, Font color: Auto Record and mix sound for the product/ portrait video Formatted [33] Formatted [31] Formatted [32] TVC production from the per- Producing for TV and Prepare for the spective of production house New Media: A Real- final TVC proWorld Approach for ject Producers Formatted [35] Formatted [36] Formatted [34] Film set etiquette – Mock shoot Sound assignmentte al TVC Formatted: Font: (Intl) Times New Roman Sound workshop – Cinematography workshop review Producing for TV and Final TVC New Media: A Real- project World Approach for Producers Formatted [38] Formatted [39] Formatted [37] Formatted: Font: (Default) Times New Roman 7/2 8/1 8/2 9/1 TVC production plan presenta- Producing for TV and Final TVC tion (shooting board, budget, lo- New Media: A Real- project cation, talent and crew) World Approach for Producers Formatted [41] Formatted [42] Formatted [43] Formatted [40] Group meeting Formatted [45] Formatted [46] Formatted [44] Formatted [48] Formatted [49] Formatted [47] Formatted [51] Formatted [52] Formatted [50] Group meeting Editing Final TVC project Final TVC project Final TVC post production Week/ Meeting Topics References Homework Formatted: Font: (Default) Times New Roman, Bold Formatted: Font: (Default) Times New Roman, Bold /Assignment Formatted [53] Formatted [54] Formatted Table Formatted: Font: (Default) Times New Roman Formatted: Font: (Default) Times New Roman 9/2 10/1 10/2 11/1 Webdoc production process Finish Final TVC post production Formatted [56] Formatted [55] Formatted [57] Small doc project assignment Formatted: Font: (Default) Times New Roman Online distribution tool for webdoc – Webdoc promotion strategy Small doc project assignment Final project presentation Formatted Formatted [58] Final TVC project review Final project discussion Finalize final small doc project Formatted [60] Formatted [61] Formatted [63] Final project presentation Formatted [62] Final webdoc project production Formatted [64] Formatted [65] Formatted [66] Small doc project assignment review and discussion [59] Formatted: Font: (Default) Times New Roman Formatted: Font: (Default) Times New Roman Formatted: Font: (Intl) Times New Roman 11/2 12/1 12/2 Final project presentation Individual group meeting Footage screening discussion Formatted: Font: (Default) Times New Roman Final webdoc project production Final webdoc project post production Final webdoc project post production Webdoc distribution presentation Formatted [68] Formatted [67] Formatted [69] Formatted [71] Formatted [70] Formatted [72] Formatted [74] Formatted: Font: (Intl) Times New Roman Formatted Formatted: Font: (Default) Times New Roman [73] Week/ Meeting 13/1 Topics References Homework /Assignment Rough cut discussion Final webdoc project post production Webdoc distribution presentation Web layout 13/2 Webdoc distribution presentation Rough cut discussion 14/1 14/2 15/1 15/2 Web layout presentation Final cut of webdoc discussion Web layout discussion Design the exhibition room for all of the class projects Final screening Final webdoc project post production Webdoc layout Final webdoc project post production / Webdoc layout Webdoc layout Webdoc layout Exhibition room Formatted [82] Formatted [75] Formatted [80] Formatted [81] Formatted Table [76] Formatted [78] Formatted [79] Formatted [77] Formatted [83] Formatted [86] Formatted [87] Formatted [88] Formatted [89] Formatted [84] Formatted [85] Formatted [90] Formatted [91] Formatted [92] 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Font: (Intl) Times New Roman Page 8: [46] Formatted Font: (Intl) Times New Roman Page 8: [47] Formatted Font: (Intl) Times New Roman Page 8: [47] Formatted Font: (Intl) Times New Roman Page 8: [48] Formatted Font: (Intl) Times New Roman Page 8: [48] Formatted Font: (Intl) Times New Roman Page 8: [49] Formatted Font: (Intl) Times New Roman Page 8: [49] Formatted Font: (Intl) Times New Roman Page 8: [50]... (Intl) Times New Roman Page 8: [50] Formatted Font: (Intl) Times New Roman Page 8: [51] Formatted Font: (Intl) Times New Roman Page 8: [51] Formatted Font: (Intl) Times New Roman Page 8: [52] Formatted Font: (Intl) Times New Roman Page 8: [52] Formatted Font: (Intl) Times New Roman Page 7: [53] Formatted Font: (Default) Times New Roman, Bold Page 7: [53] Formatted Font: (Default) Times New Roman, Bold ... many facets of TVC and New Media productions from briefing, development to post production and master material delivery Students will complete several TVC & New Media projects in this course to get... Subjects Course ID Course title … Formatted Table C Course Description: TVC and New Media Production is designed for third-year students in Media Management major as an elective The course will... Font: (Default) Times New Roman, 14 pt To understand and develop TVC and New media treatments and scripts To grasp the quoting process, pre- Formatted: Font: (Default) Times New Roman, 14 pt, Not