This course provides knowledge of audiovisual media market and the specific market sector: the advertising market ... Besides that, the course also forms students with sales skills in media industry ... With more than 40% of practical activities over the total amount of course hours, students will be exposed to real projects coming from the companies, and have to deal
COURSE OUTLINE Course ID TT402DE01 Course title Credits Media Selling (To be applied to: Main Semester/ Extra Semester - …, School year: …) A Course Specifications: Periods Periods in classroom Total Lecture/ Laboratory/ Activity Fieldwork periods Seminar Studio Self-study periods Lecture Lab Fieldwork room room (1) (2) (3) (4) (5) (6) (7) (8) (9) 60 30 30 0 90 0 (1) = (2) + (3) + (4) + (5) = (7) + (8) + (9) B Other related Subjects: Other related Subjects Prerequisites: Course ID Course title MK308DV01 TT205DV01 TT301DV01 EGC Integrated Marketing Communication (IMC) Media production process- the work flow Media Audience research and measurement Co-requisites: … Other required: … C Course Description: This course provides knowledge of audiovisual media market and the specific market sector: the advertising market Besides that, the course also forms students with sales skills in media industry With more than 40% of practical activities over the total amount of course hours, students will be exposed to real projects coming from the companies, and have to deal with audiovisual industry standard in selling and working with different project’s stakeholder profiles D Course Objectives: No Course Objectives Understand the sales skills Understand the concepts and terminology of AV product selling Understand and use tools and common techniques in media selling E Learning Outcomes: No Learning Outcomes Capacity to commercialize any AV products using selling techniques and selling systems in media industry Ability to understand the media market, assess customer needs and build a technical approach basing on particularity of the AV products, as well as be able to participate in building the pricing strategy, marketing, strategy for these products F Instructional Modes: This course is conducted by instructors of the core issues in the theory classes and small groups of students divided to analyze case studies * Teaching in the classroom: - Wholesale maximum for classroom instruction is 60 hours lecture class name is 30 periods, occurred in 15 weeks, meaning that there is one lesson per week lasting more Lecturers will be conducted in Vietnamese, English slides Students read documents in English and Vietnamese - Prior to the class before students are forced to read in the documents requested by the teacher In class instructors will emphasize concepts and ideas important or difficult - The problem can not understand discuss with friends or suggest additional instructor * Case study - Student participation will turn the case study group from week to week 15 - Make plans to work on the case study will take place as follows: - Find damask case study with content provided by the teacher - Analysis and implementation of the professional requirements under the guidance of faculty and presentation G Academic Integrity Academic integrity is a fundamental value that affects the quality of teaching, learning, and research at a university To ensure the maintenance of academic integrity at Hoa Sen University, students are required to: Work independently on individual assignments: Collaborating on individual assignments is considered cheating Avoid plagiarism Plagiarism is an act of fraud that involves the use of ideas or words of another person without proper attribution Students will be accused of plagiarism if they: i Copy in their work one or more sentences from another person without proper citation ii Rephraser, paraphrase, or translate another person’s ideas or words without proper attribution iii Reuse their own assignments, in whole or in part, and submit them for another class Work responsibly within a working group In cooperative group assignments, all students are required to stay on task and contribute equally to the projects Group reports should clearly state the contribution of each group member Any acts of academic dishonesty will result in a grade of zero for the task at hand and/or immediate failure of the course, depending on the seriousness of the fraud Please consult Hoa Sen University’s Policy on Plagiarism at http://thuvien.hoasen.edu.vn/chinh-sach-phong-tranhdao-van To ensure the maintenance of academic integrity, the university asks that students report cases of academic dishonesty to the teacher and/or the Dean The names of those students will be kept anonymous H Textbooks and teaching aids: Required Textbooks and Materials: Selling Today, Gerald L Manning and Barry L Geece, , 9th edition, Prentice Hall, 2005 Lectuer’s power point Suggested Course Materials: a [1] Trần Đình Hải, Bán hàng Quản trị Bán hàng, NXB Th ống kê, 2004 b [2] The million dollar media rep (Micheal Guld, The Guld Resource Group 2005) c [3] Communication Channel Planning (Unilever – 2000) d [4] Advanced Brand Comunication (Unilever – 2000) e [5] Media Selling (Charles Warner, NXB Wiley-Blackwell 2009) f [6] Sản xuất chương trình truyền hình (Trần Bảo Khánh - NXB Văn hóa Thông tin 1999) g [7] Phim ngắn, (Hội điện ảnh Việt Nam – 1996) I Assessment Methods (Requirements for Completion of the Course): Task Time Test Test Test Description Quick test – Theory and ability Case study or exercises - TV Case study or exercises – Digital media Case study or exercises – Movie industry Total Test Weight Week 10% 30% 30% Week Week to Week Week to Week 13 30% Week 14 to Week 15 100% Teaching Staff: No Professor’s name Mai Ngọc Tuyết Vân Hà Đình Tùng Email, Phone number, Office location mntvnz@yahoo.com 0937004646 Tung.hadinh@hoasen.edu.vn 0903008980 Office hours Position Invited lecturer x Coordinator J Outline of Topics to be covered (Learning Schedule): Week Topic Part 1: Sale skills – periods The Marketing Concept Knowledge: lecture - Tùng Advertising Media research Media channel: TV, Print, Digital, Cinema, Radio – Strength vs Weakness Selling skills: - Generating Solutions, Proposals, and Presentations - Effective Communications - Negotiating and Closing the Sale - Services Part 2: Media selling on TV - periods lecture + quick test – Vân 10% TV Media industry in Vietnam: Lanscape and buổi - Vân market structure Guest Speaker 0.5 buổi - Edge Case study 1: What can be sold on News buổi - Vân Case study 2: What can be sold on Entertainment buổi - Vân Genre – Music show –live music show Case study 3: What can be sold on Entertainment buổi - Vân Genre– gameshow - Genre for kids Wrap up 0.5 buổi Part 3: Digital media industry : periods Digital Media industry in Vietnam: Landscape and buổi market structure Bình Lương Topic 1: Content Advertising: PR-Forum Topic 1: Display Advertising buổi – Vân 10 Topic 2: Content Advertising : Youtube buổi – Minh Khoa 11 Guest Speaker 12 Topic Content Advertising : Facebook - Wrap up 0.5 buổi – To be confirmed buổi – Minh Khoa Wrap up 0.5 buổi - Vân Part 4: Film industry : periods 13 buổi 14 Film industry in Vietnam Terminology Topic 15 Topic buổi buổi K Department Head’s comments (Don’t deliver this sheet to students): Prepared by: Full name Hà Đình Tùng Position Lecturer Signature Position Signature Satisfactory Position Signature Date: _ / / Revised by: Full name Date: _ / / Evaluation: Good Full name Date: _ / / (attach the evaluation form together with this course outline) Issued under Decision No ./QĐ-BGH date by Rector of Hoa Sen University ... product selling Understand and use tools and common techniques in media selling E Learning Outcomes: No Learning Outcomes Capacity to commercialize any AV products using selling techniques and selling. ..with audiovisual industry standard in selling and working with different project’s stakeholder profiles D Course Objectives: No Course Objectives Understand the sales skills Understand... million dollar media rep (Micheal Guld, The Guld Resource Group 2005) c [3] Communication Channel Planning (Unilever – 2000) d [4] Advanced Brand Comunication (Unilever – 2000) e [5] Media Selling (Charles