Communicating to be influential

COMMUNICATING TO BE INFLUENTIAL Manipulation is not an effective technique, because it leads eventually to disloyalty and distrust Effective Leaders understand the difference between Influencing attitudes and behavior is at the core of a Leader's role People trust what they know and understand, so enlightened leaders ensure they frequently interact with those they need to influence 2 People will be stirred to action when they know there is a limited amount of time in which to act to receive a benefit 3 People trust information that comes from someone they perceive as an authority People accept facts and evidence that is corroborated by outside parties People more easily trust those that they like and base decisions on emotional responses to others 7 People are more likely to respond if they feel they are returning a favor 8 People find presenters more ethical and credible if they present both sides of an argument while showing the validity and benefit of accepting one particular side 10 People are more persuaded by communicators who can express passion about their message INFLUENTIAL [...]... decisions on emotional responses to others 7 People are more likely to respond if they feel they are returning a favor 8 9 People find presenters more ethical and credible if they present both sides of an argument while showing the validity and benefit of accepting one particular side 10 People are more persuaded by communicators who can express passion about their message INFLUENTIAL  ... frequently interact with those they need to influence 2 People will be stirred to action when they know there is a limited amount of time in which to act to receive a benefit 3 People trust information... not an effective technique, because it leads eventually to disloyalty and distrust Effective Leaders understand the difference between Influencing attitudes and behavior is at the core of a... while showing the validity and benefit of accepting one particular side 10 People are more persuaded by communicators who can express passion about their message INFLUENTIAL