Building rich engaging customer facing apps

Building Rich & Engaging CustomerFacing Apps Webinar – Tues May 12th Gerry Kenny Salesforce Programs Manager Gerry.Kenny@salesforce.com @GerryatSFDC Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc could differ materially from the results expressed or implied by the forwardlooking statements we make All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and shopper contracts or use of our services The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful shopper deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise shoppers Further information on potential factors that could affect the financial results of salesforce.com, inc is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all Shoppers who purchase our services should make the purchase decisions based upon features that are currently available Salesforce.com, inc assumes no obligation and does not intend to update these forward-looking statements Agenda Welcome & introduction The Salesforce Advantage – our secret sauce The consumer App experience Building on Heroku Connecting to the Salesforce1 Platform Q&A Today’s speakers Gerry Kenny Salesforce Programs Manager Gerry.Kenny@salesforce.com Gavin Guinane Master Technical Architect for Salesforce1 Platform gguinane@salesforce.com Adam Littler Commercial specialist of Heroku alittler@salesforce.com Our Mission Cloud Computing Driver, Catalyst & Evangelist Mainframe Client/Server Enterprise Cloud Computing No Hardware/Software Subscription Model Automatic Upgrades Constant Innovation 1960s 1980s Today Celebrating 16 Years of Customer Success World’s #1 CRM company World’s most admired software company #1 most admired in software #8 best company to work for World’s most innovative company 2011 • 2012 • 2013 • 2014 4TH YEAR IN A ROW! Celebrating 16 Years of Giving Back 1% Time 920K+ Service Hours 1% Equity 1% Product $80M+ 25K+ Grants Nonprofit Organizations Sharethemodel.org 1-1-1 Model Adopted by Connect With Your Customers in a Whole New Way Cloud Mobile Social Data Science Server Server Mainframe SNA Terminal Thousands LAN / WAN WAN Client Millions Billions connected things Trillions customer interactions The Customer Gap Customers 77% Your Company of customers are not engaged with companies Not engaged with: Your mobile apps Your communities Service Agents Your employees Marketers Salespeople Engaging With Customers Delivers Success Increase in sales 32% + Customer satisfaction Marketing ROI Customer retention 40% 40% 39% + + + Average Percentage Improvements Reported by Salesforce Customers Source: Salesforce Customer Relationship Survey conducted March 2014 - May 2014, by an independent third-party, Confirmit Inc., on 4,100+ customers randomly selected.  Response sizes per question vary Faster deployment 55% + Salesforce1 Platform Sales Service Lightning Marketing Community Analytics Apps Builder • Framework • Components Force.com • Heroku • Wave Shared Data Shared Workflow Shared Reporting Shared Collaboration Trusted Cloud Infrastructure Shared APIs Shared Identity Apps are Transforming Industries Startups disrupt by developing apps with speed and innovation, and delivering superior customer experiences Transportation Shopping Entertainment Transactions Today, Every Company Must Be an Apps Company Your brand, your products, your customer experience are carried by your apps 24 x ü  Brick-and-Mortar Retailer ü  Apps Company ü  Home Controls Manufacturer ü  Apps Company ü  Shopping Center Operator ü  Apps Company What Does It Take to Build Apps Like These? Transformative apps require a different recipe Technologies of the consumer internet like Node, PHP, Java, and Ruby Pixel-perfect digital experiences for brand fidelity and customer delight Scalable, high-performance platform to handle rapid and uneven growth Powerful developer and app management tools to free your team to innovate Frequent and fast iteration of new features to keep up with the market Seamless integration to powerful business tools like Salesforce What are leading brands using Heroku for? Marketing Campaigns Websites & Media Loyalty & Engagement eCommerce Internet of Things Salesforce1 Platform Sales Service Lightning Marketing Community Analytics Apps Builder • Framework • Components Force.com • Heroku • Wave Shared Data Shared Workflow Shared Reporting Shared Collaboration Trusted Cloud Infrastructure Shared APIs Shared Identity These Modern Customer Apps Demand a Different Recipe ​ Flexibility and Scale are keys to success ​ Personalized ​ Open Source ​ Immediate ​ New Frameworks ​ Beautiful design ​ Rapid Iteration Tools ​ Connected ​ New Architectures ​ Continuous Delivery ​ Instant Scalability ​ Modern Languages Build Apps Fast Build Business Faster Shopper Apps Employee Apps Create engaging shopper-facing apps faster Build powerful employee-facing apps faster Build Engaging Customer-Facing Apps with Heroku Agile and elastic platform that developers love Smarter infrastructure lets you build apps that scale Open and extensible Modern language support and ecosystem of 150+ add-ons Connected to Salesforce Sync customer apps with business processes When Do Customers Choose Heroku? When building consumer or customerfacing apps Ruby node Python Java PHP Scala To leverage “open source” developer skills and frameworks To easily integrate apps with Salesforce system of record So What? ​ Things dev teams have to if they don’t have Heroku Dynos Database Add-ons ​ Wait for IT to provision servers for  ​Wait for databases to be dev, test, prod (up to weeks) provisioned (days) ​ Figure out and install products (days to weeks) ​ Make sure that OS, web server, runtimes, all code bases are in synch, up to date, patched (constant effort) ​ Sign MSAs/contracts with a bunch of vendors ​ Back up the databases ​ Tune the databases ​ Patch the databases or ​ Figure out how much infrastructure is enough, but don’t  ​Hire a DBA for $150k over-buy (The Price is Right) or ​ “Just say no” to the business ​ Be sure to pick the right ones – swapping takes time and money or ​ Reinvent the wheel because vendor management makes you crazy Common Use Cases Business Use Cases Customer-facing Apps (B2C &B2B) Functional Use Cases “Heroku gives us a powerful, flexible platform that enables us to test, learn, and proceed aggressively with new mobile ideas that excite our customers, making shopping more convenient and fun.” Andrew Bertera, Executive Director of Marketing Shawn Morrisey, VP of Mobile Engineering, Macys.com Macy’s Delights Customers with Mobile Apps Built on Heroku Agility and scalability essential for Macy’s to succeed across shifts of fashion season, customer preferences, and marketing promotions Created mobile ecommerce websites for Bloomingdales.com and Macys.com on Heroku Faster innovation and time to market benefits lead to additional mission-critical online apps Next steps • We will send on a link to recording • You are welcome to contact any of the presenters directly for follow-up ​  _ ​  ​ To make this all more real for you, give us just one hour and we promise to leave you with a working app that shows you how the power of rapid app development on Salesforce can transform your business like never before ​  _ Gerry Kenny Salesforce Programs Manager Gerry.Kenny@salesforce.com Gavin Guinane Master Technical Architect for Salesforce1 Platform gguinane@salesforce.com Adam Littler Commercial specialist of Heroku alittler@salesforce.com [...]... Build Apps Fast Build Business Faster Shopper Apps Employee Apps Create engaging shopper -facing apps faster Build powerful employee -facing apps faster Build Engaging Customer- Facing Apps with Heroku Agile and elastic platform that developers love Smarter infrastructure lets you build apps that scale Open and extensible Modern language support and ecosystem of 150+ add-ons Connected to Salesforce Sync customer. .. Shared APIs Shared Identity Apps are Transforming Industries Startups disrupt by developing apps with speed and innovation, and delivering superior customer experiences Transportation Shopping Entertainment Transactions Today, Every Company Must Be an Apps Company Your brand, your products, your customer experience are carried by your apps 24 x 7 ü  Brick-and-Mortar Retailer ü  Apps Company ü  Home Controls... Modern language support and ecosystem of 150+ add-ons Connected to Salesforce Sync customer apps with business processes When Do Customers Choose Heroku? When building consumer or customerfacing apps Ruby node Python Java PHP Scala To leverage “open source” developer skills and frameworks To easily integrate apps with Salesforce system of record So What? ​ Things dev teams have to do if they don’t have... Cases Customer- facing Apps (B2C &B2B) Functional Use Cases “Heroku gives us a powerful, flexible platform that enables us to test, learn, and proceed aggressively with new mobile ideas that excite our customers, making shopping more convenient and fun.” Andrew Bertera, Executive Director of Marketing Shawn Morrisey, VP of Mobile Engineering, Macys.com Macy’s Delights Customers with Mobile Apps Built... enterprise mobility securing apps and data in 2015 By 2017, 100% of apps in customer- facing roles will be built for mobile-first consumption 85% of companies have a mobile backlog of between one and 20 applications Mobile App Backlog is Directly Damaging Revenue in the Enterprise How does Salesforce do what we do? Salesforce1 Platform Sales Service Lightning Marketing Community Analytics Apps Builder • Framework...APP Revolution Every company becoming a software company Build mobile apps fast Employee apps Customer apps Partner apps Industry trends & themes re app development 25% of IT software budget to mobile application development, deployment, and management by 2017 45% of mobile enterprise app initiatives... Brick-and-Mortar Retailer ü  Apps Company ü  Home Controls Manufacturer ü  Apps Company ü  Shopping Center Operator ü  Apps Company What Does It Take to Build Apps Like These? Transformative apps require a different recipe Technologies of the consumer internet like Node, PHP, Java, and Ruby Pixel-perfect digital experiences for brand fidelity and customer delight Scalable, high-performance platform to handle... eCommerce Internet of Things Salesforce1 Platform Sales Service Lightning Marketing Community Analytics Apps Builder • Framework • Components Force.com • Heroku • Wave Shared Data Shared Workflow Shared Reporting Shared Collaboration Trusted Cloud Infrastructure Shared APIs Shared Identity These Modern Customer Apps Demand a Different Recipe ​ Flexibility and Scale are keys to success ​ Personalized ​ Open... Heroku Agility and scalability essential for Macy’s to succeed across shifts of fashion season, customer preferences, and marketing promotions Created mobile ecommerce websites for Bloomingdales.com and Macys.com on Heroku Faster innovation and time to market benefits lead to additional mission-critical online apps Next steps • We will send on a link to recording • You are welcome to contact any of the ... Languages Build Apps Fast Build Business Faster Shopper Apps Employee Apps Create engaging shopper-facing apps faster Build powerful employee-facing apps faster Build Engaging Customer-Facing Apps with... by your apps 24 x ü  Brick-and-Mortar Retailer ü  Apps Company ü  Home Controls Manufacturer ü  Apps Company ü  Shopping Center Operator ü  Apps Company What Does It Take to Build Apps Like... + APP Revolution Every company becoming a software company Build mobile apps fast Employee apps Customer apps Partner apps Industry trends & themes re app development 25% of IT software budget