MOBILE APPLICATION DEVELOPMENT Lec 02

MOBILE APPLICATION DEVELOPMENT Lecturer: MSc Hoang Anh Viet hoanganhviet@gmail.com CS 2015-2016 MOBILE APPLICATION DEVELOPMENT Chapter 02- App or Web (c) Hoang Anh Viet 2016 Content •  Mobile Web •  Mobile ApplicaEons •  MarkeEng (c) Hoang Anh Viet 2016 Mobile App Development HTML5 CSS / HTML / JS NATIVE HYBRID Native code Objective C, + Java, HTML5 C# / XAML, C++ (c) Hoang Anh Viet 2016 (c) Hoang Anh Viet 2016 Mobile Web (c) Hoang Anh Viet 2016 1.1 Mobile Web FIGURE 2-1: The increase in the number of mobile Internet users (c) Hoang Anh Viet 2016 1.1 Mobile Web FIGURE 2-1: The increase in the number of mobile Internet users (c) Hoang Anh Viet 2016 1.1 Mobile Web FIGURE 2-1: The increase in the number of mobile Internet users (c) Hoang Anh Viet 2016 1.1 Mobile Web FIGURE 2-1: The increase in the number of mobile Internet users (c) Hoang Anh Viet 2016 2.3 Benefits of a Mobile App 1.  Make Use of the NaBve Devices Features It will always be easier to stretch the hardware boundaries of a mobile app Great features such as in-app purchasing do not have the same Aght integraAon with the UI and operaAng system unless you are creaAng a naAve app 2.  Offline Content You may have heard that content is king; it is absolutely true in mobile apps Many business apps need to display changing data to the user When having the data stored locally, you should also define a strategy on how that offline data is going to be updated (c) Hoang Anh Viet 2016 2.3 Benefits of a Mobile App 3.  Richer User Experience Users generally provide higher raAngs for apps that have the naAve interface No maSer how nice the iOS interface is, if you create an Android app and provide UI elements from iOS, users are more likely to rate your app lower 4.  Ease of Discovery Markets provide a place to present your app to the world Most users are not using a search engine to find apps for their mobile devices; they are using the built-in search tools within the installed market tool (c) Hoang Anh Viet 2016 2.3 Benefits of a Mobile App 5.  Push NoBficaBons Push noAficaAons simulate the same behavior of text messages, but are app based Push noAficaAons alert users of something that they should be aware of instantly: a new e-mail, a new tweet, or some other bit of informaAon that may be important to the app that was downloaded 7.  Increased Customer Feedback Businesses o_en hope to build brand loyalty through apps When loyalty has been achieved, you can capitalize on this loyalty within the app, asking for feedback about your company Quick polls, short forms, and rich integraAon with social media services such as Facebook and TwiSer can provide a level of feedback that is not seen with mobile web apps (c) Hoang Anh Viet 2016 Content •  Mobile Web •  Mobile ApplicaEons •  MarkeBng (c) Hoang Anh Viet 2016 Mobile MarkeEng (c) Hoang Anh Viet 2016 MarkeEng FIGURE 2-9: The long tail (c) Hoang Anh Viet 2016 MarkeEng vs AdverEsing •  AdverBsing is not personal and directed toward the general public Paid communicaEons such as radio, direct mail, and TV placements are considered adverEsing •  MarkeBng is a process Part of this process contains strategies to find out what products or services will provide value to clients, how to sell to clients, and how to communicate AdverEsing is part of the markeEng strategy (c) Hoang Anh Viet 2016 Quick Response Codes FIGURE 2-11: Microsof Tag FIGURE 2-10: QR code (c) Hoang Anh Viet 2016 App Markets FIGURE 2-12: iTunes App Store FIGURE 2-13: Android Market (c) Hoang Anh Viet 2016 App Markets>>Featured Apps (c) Hoang Anh Viet 2016 App Markets>>Featured Apps •  How to be listed on featured apps: –  A great user experience –  Provides value –  Download volume –  PosiEve raEngs –  Artwork –  … Not Sure! (c) Hoang Anh Viet 2016 App Markets>>DescripEon (c) Hoang Anh Viet 2016 App Markets>>User Reviews (c) Hoang Anh Viet 2016 App Markets>>Sales (c) Hoang Anh Viet 2016 App Markets>>Sales (c) Hoang Anh Viet 2016 .. .MOBILE APPLICATION DEVELOPMENT Chapter 02- App or Web (c) Hoang Anh Viet 2016 Content •  Mobile Web •  Mobile ApplicaEons