2016 Social Media Trends and Analysis BIG GAME Powered by TOTAL POST VOLUME 13,614,775 Mentions of Super Bowl 50 increased +49.5% over Super Bowl 49 Mentions of Super Bowl 50 over the 24 hours (February 7th, 2016) 2,500,000 2,000,000 1,500,000 1,000,000 500,000 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM 12:00 AM 3:00 AM 6:00 AM 9:00 AM SB50 Brands LEADING BRANDS 328,091 Super Bowl 50 Brand mentions over the last 24 hours • Doritos claimed 33.5% of the Super Bowl conversation with their contest to award $1 Million dollars to the viewer who created the best commercial for #CrashTheSuperBowl The commercial titled Dorito Dogs was announced the winner • Avocados From Mexico was dominating the conversation all week, leading up to the Super Bowl, with commercials that used the hashtag #AvosInSpace LEADING TEAMS 1.3M • After his fourth Super Bowl appearance, the majority of the conversation surrounding Peyton Manning were related to rumors of his retirement 931.6K • Walking out of the press conference room after the game drove the conversation around Panther’s quarterback, Cam Newton SUPER BOWL 50 PERFORMERS 590K Coldplay 506K Lady Gaga 472K Beyoncé 279K Bruno Mars TOP HASHTAGS #SB50 #SuperBowl #KeepPounding 41K 13K 7K SENTIMENT Game • Ads The words “best”, “happy”, “congrats”, and “great” were the most frequently used terms among all positive comments Gender and Age Demographics Game Ads Game Ads • In the week leading up to the Super Bowl, the conversation was dominated by males (81%), however there was a shift in conversation during the game resulting in an equal split between males & females • The majority of tweets were shared by individuals in the 25-44 age range ... 13,614,775 Mentions of Super Bowl 50 increased +49.5% over Super Bowl 49 Mentions of Super Bowl 50 over the 24 hours (February 7th, 2016) 2 ,500 ,000 2,000,000 1 ,500 ,000 1,000,000 500 ,000 12:00 AM 3:00... 12:00 AM 3:00 AM 6:00 AM 9:00 AM SB50 Brands LEADING BRANDS 328,091 Super Bowl 50 Brand mentions over the last 24 hours • Doritos claimed 33.5% of the Super Bowl conversation with their contest... around Panther’s quarterback, Cam Newton SUPER BOWL 50 PERFORMERS 590K Coldplay 506 K Lady Gaga 472K Beyoncé 279K Bruno Mars TOP HASHTAGS #SB50 #SuperBowl #KeepPounding 41K 13K 7K SENTIMENT Game