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WHERE IS WEARABLE TECHNOLOGY GOING

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WATCH OUT! Growing into it Units (2018) Jewellery 7.5bn 2018 FORECASTS The Interne of everyonet 1.84bn US$1.06tn year annual growth rate (2013-18) n t 22 $ S U ld Wor Clothing and footwear © The Economist Intelligence Unit, 2014 Value (2018) World population Smartphones (inc phablets) 33% year annual growth rate (2013-18) 130m US$8bn 18% No of Internetconnected devices by 2020 Units (2018) What's in the wardrobe? Wearable technology The size of the wearable technology market is set to grow Yet it is still very small compared to other parts of the wearables and technology universe 50bn Where is wearable technology going? Eyewear ales ls retai Value (2018) 4% Clothing Commissioned by On trend or fashion faux pas? THE LOOKING GLASS Where is wearable technology going? On trend or fashion faux pas? Retro styles Old New Watches Growth opportunities in wearable technology are attracting new market entrants to an old industry (see right) But existing businesses and consumers are already discarding some products Pocket watch invented, 16th century Apple Watch unveiled, 2014 Health Outgoing Incoming US consumers with a wearable technology device bought it in the last months 60% INTEL SMS Audio Biosport Headphones with built in sensors to monitor heart rate 1/3 US consumers stop wearing smart devices within 12 months of purchase Google X launches smart contact lens to help diabetics, 2014 Fashion NIKE Fuelband Sportswear firm is exiting hardware to focus on software Commissioned by © The Economist Intelligence Unit, 2014 First wearable pacemaker fitted, 1958 LA Gear Richard Nicoll launches shows 'Tinkerbell' L.A Lights dress at London 1992 Fashion Week, 2014 Batteries not included SOCIAL FABRIC Where is wearable technology going? Making wearables work for you Batteries not included Both Google Glass and the Apple Watch must be recharged every 12 hours For the sector to really take off, a new source of power is needed Scientists are looking beyond the battery Technology is being developed so that devices can "run" off their surroundings Lithium-ion batteries Harnessing Bodies found in wearable technology devices have been on sale since 1991 Performance has gradually improved but it may now be reaching its practical limit claim researchers at the University of California, Berkeley Power Felt, developed by Wake Forest University in the US, is a fabric that generates electricity from the warmth of body heat Built environment Trend spotting “The sector is shifting beyond external wearables like wristbands or clip-on devices to ‘body-adapted’ electronics that further push the ever-shifting boundary between humans and technology.” Wi-Fi backscatter, developed by the University of Washington, runs battery-free devices on energy harnessed from existing radio, TV and wireless signals World Economic Forum, Top 10 Emerging Technologies 2014 Commissioned by © The Economist Intelligence Unit, 2014 BP is issuing FitBit devices and rewards to past and present North American employees as part of its staff wellness programme Sources: The Economist Intelligence Unit; Endeavour Partners; Marketsandmarkets; IDC; GeoHive; Cisco Salesforce offers a 'developer pack' to assist companies create apps that engage with customers via wearable devices Start-up TicTrac provides a single platform for syncing, tracking and anlysing all personal data from multiple devices Back to start ...THE LOOKING GLASS Where is wearable technology going? On trend or fashion faux pas? Retro styles Old New Watches Growth opportunities in wearable technology are attracting new market... dress at London 1992 Fashion Week, 2014 Batteries not included SOCIAL FABRIC Where is wearable technology going? Making wearables work for you Batteries not included Both Google Glass and the Apple... power is needed Scientists are looking beyond the battery Technology is being developed so that devices can "run" off their surroundings Lithium-ion batteries Harnessing Bodies found in wearable technology

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