South-east Asia 34% 71% 31% SOUTH KOREA 23% An infographic by The Economist Intelligence Unit Sponsored by ANZ Banking Group CHINA 38% Growth strategies 43% 36% 42% 22% TAIWAN MYANMAR INDIA 31% In March 2015, the Economist Intelligence surveyed 525 corporate leaders in Asia on their 31% Unit36% 30% 38% business plans in the region The results suggest that while Asia's size and diversity of markets are THAILAND VIETNAM sources of opportunities, they also make it challenging to maintain a consistent sales approach across the region and raise unique risks of doing business Myanmar, Vietnam and 41% 31% Thailand will become top ASIA: REGION, SUB-REGIONS MALAYSIA OR SET OF intra-Asian investment Business development strategies in Asia destinations Malaysia will see a drop in investment from other Asian COUNTRIES? countries Companies in Australia and China are more likely to take a regional approach to Asia compared with other 37% 35% countries in Asia More than a third of businesses in the professional services industry have a regional strategy INDONESIA 41% 41% SINGAPORE HONG What are your company's specific investment plans in the next five years? AUSTRALIA (%) CHINA COUNTRIES % % % % 60 45 55 BUILDING, GROWING, HIRING 48 TAIWAN INDIA 28 KONG Indonesian companies % focused % are particularly KONG on HONG investing in theirAUSTRALIA infrastructure 41 41 Companies in Asia's largest emerging % % markets will be hiring INDONESIA INDIA more than other countries 35 29 28 31% 37% CHINA 28% 28 % INDONESIA CHINA 27% 17% AUSTRALIA TAIWAN AUSTRALIA CHINA HONG KONG INDIA Open newHAVE SALES WE SALES WE ONLY 19% 56%HAVE 33% 52% STRATEGIES FOR STRATEGIES FOR INDIVIDUAL offices SUB-REGIONS IN ASIA MARKETS IN ASIA Invest in new infrastructure 20% Add to 43 42 labour force % % TMT CONSUMER GOODS +Improve RETAIL existing infrastructure % % Hire local agent 39 38 or distributor PROFESSIONAL SERVICES FINANCIAL SERVICES Form local business partnership 37 25% 60% 27% 39% 49% % 53% 41 TMT 17% 43% 56% % 49% % 51% 50 43 51% CONSTRUCTION 57% 35 17 % INDONESIA 11% 11% HONG KONG INDIA SINGAPORE TAIWAN WE HAVE A39% SINGLE SALES 67% 47% STRATEGY FOR THE ENTIRE ASIA REGION 63% 35% 32% % 36 34% 32% 56% PROFESSIONAL SERVICES FINANCIAL SERVICES 43% 45% 60% 39% 28% 29% 22% MANUFACTURING CONSTRUCTION 37%44% 45% CONSUMER GOODS + RETAIL 24% 32% % research% % % Market-entry 41% 37% 19% 21% MANUFACTURING MANUFACTURING CONSTRUCTION PROFESSIONAL and due diligence 28 10% 20% 30% 40% 50% 60% SINGAPORE RESPONDENTS IN:SINGAPORE INDUSTRIES Firms in China and Taiwan will be looking for joint ventures and % % alliances INDONESIA TAIWAN 25 SERVICES 39% 26% 44% % 20 49% 39% 60% 51%19%27% 35% CONSUMER GOODS + RETAIL 17% TMT FINANCIAL SERVICES TMT refers to telecommunications, media and technology Sponsored by DRIVERS AND BARRIERS What are the most important drivers producing cross-border business and barriers preventing it? IND PROFESSIONAL SERVICES 37% 41% FINANCIAL SERVICES 37% TMT CONSUMER GOODS + RETAIL CONSUMER GOODS + RETAIL An infographic by The Economist Intelligence Unit Sponsored by ANZ Banking Group 35% 28% 25% Growth strategies MANUFACTURING 20% MANUFACTURING CONSTRUCTION 17% TMT 19 % PROFESSIONAL SERVICES FINANCIAL SERVICES TMT refers to telecommunications, media and technology In March 2015,AND the Economist Intelligence Unit surveyed 525 corporate leaders in Asia on their DRIVERS BARRIERS business plans in the region The results suggest that while Asia's size and diversity of markets are What are the most important drivers producing cross-border business and barriers preventing it? sources of opportunities, they also make it challenging to maintain a consistent sales approach Among the issues that help drive international business for companies in Asia, cyclical factors are the most across the region and raise unique risks of doing business important Regulations and free-trade agreements are also key Meanwhile, Asia's diverse consumer preferences and different levels of development are challenges ASIA: REGION, SUB-REGIONS OR SET OF COUNTRIES? DRIVERS Business development strategies in Asia BARRIERS Companies in Australia and China are more likely to take a regional approach to Asia compared with other Significant Not Significant Significant countries in Asia More than a third of businesses in the professional services industry have a regional strategy Improving economic conditions (ie, higher growth 90% 10% 14% rates, rising employment) % % 60% 45% 85%55 48 15% 16% 84% Different consumer preferences Easing of regulations that hamper cross% investment % border Political corruption and instability in Asian economies Harmonisation of regulations and/or TAIWAN INDIA product standards COUNTRIES 86% Differing stages of development among Asian economies 41 HONG KONG 41 SINGAPORE 82% 18% AUSTRALIA Infrastructure improvements 79% 35% INDONESIA 21% HONG KONG 80% 20% 29% INDIA 20% 80% 31% % free trade New 37 or investment CHINA INDONESIA agreements 77% 28% % 28 23% CHINA 41% AUSTRALIA 76% WE ONLY HAVE SALES STRATEGIES FOR INDIVIDUAL MARKETS IN ASIA 24% CHINA % % 28 Different legal28 standards orTAIWAN INDONESIA regulations Poor physical % % 27 17 22% 78% infrastructure 17 % in some 11% 11% TAIWAN AUSTRALIA Asian economies HONG SINGAPORE 24% 76% WE HAVE SALES STRATEGIES FOR SUB-REGIONS IN ASIA INDIA KONG SINGAPORE Reduced capital controls 41% Difficulty sourcing talent in some WE HAVE A SINGLE SALES Asian economies STRATEGY FOR THE ENTIRE ASIA REGION Sponsored by 43 % INDUSTRIES CONSUMER GOODS + RETAIL 39% PROFESSIONAL SERVICES 42 % TMT 50% 43% CONSTRUCTION 36% PROFESSIONAL SERVICES FINANCIAL SERVICES 28% 38% 41% FINANCIAL SERVICES TMT 22% MANUFACTURING CONSTRUCTION 37% CONSUMER GOODS + RETAIL 20% CONSUMER GOODS + RETAIL 37% MANUFACTURING 28% CONSTRUCTION 35% MANUFACTURING 25% PROFESSIONAL SERVICES 19 % FINANCIAL SERVICES TMT refers to telecommunications, media and technology DRIVERS AND BARRIERS What are the most important drivers producing cross-border business and barriers preventing it? 17% TMT ... An infographic by The Economist Intelligence Unit Sponsored by ANZ Banking Group 35% 28% 25% Growth strategies MANUFACTURING 20% MANUFACTURING CONSTRUCTION 17% TMT 19 % PROFESSIONAL SERVICES FINANCIAL... development are challenges ASIA: REGION, SUB-REGIONS OR SET OF COUNTRIES? DRIVERS Business development strategies in Asia BARRIERS Companies in Australia and China are more likely to take a regional... professional services industry have a regional strategy Improving economic conditions (ie, higher growth 90% 10% 14% rates, rising employment) % % 60% 45% 85%55 48 15% 16% 84% Different consumer