The technical marketer toolbox in 2015 at BrightonSEO

The 2015 Technical Marketer Toolbox #marketertoolbox for #brightonseo by @aleyda from @orainti Helloooooo #BrightonSEO One of my favorite conferences ever! #marketertoolbox for #brightonseo by @aleyda from @orainti I’m Aleyda Solis SEO BLOGGER SPEAKER SHARER @aleyda +aleydasolis #marketertoolbox for #brightonseo by @aleyda from @orainti Let’s talk about online marketing tools nowadays #marketertoolbox for #brightonseo by @aleyda from @orainti THEY’RE SUPPOSED TO EMPOWER YOU … TO BECOME LIKE HIM #marketertoolbox for #brightonseo by @aleyda from @orainti But there are sooooo many of them… #marketertoolbox for #brightonseo by @aleyda from @orainti each are mostly focused on specific areas and functionalities at a time & it’s painful to integrate their data #marketertoolbox for #brightonseo by @aleyda from @orainti you can’t use all the them… they’re not cheap either #marketertoolbox for #brightonseo by @aleyda from @orainti You end-up spending crazy amount of time putting together their data manually #marketertoolbox for #brightonseo by @aleyda from @orainti “WE WERE ACTUALLY EXPECTING AN IMPROVEMENT HERE ” Which makes you also more vulnerable to errors #marketertoolbox for #brightonseo by @aleyda from @orainti WHICH HIGHLY PROFITABLE KEYWORDS ARE YOU MISSING TO TARGET? SISTRIX #marketertoolbox for #brightonseo by @aleyda from @orainti WHAT’S THE EMAIL OF RELEVANT SITES WITH HIGH AUTHORITY & SOCIAL PRESENCE? KERBOO #marketertoolbox for #brightonseo by @aleyda from @orainti WHICH SITES IMPROVED THEIR RANKINGS WHEN YOU LOSE YOURS? SERPWOO #marketertoolbox for #brightonseo by @aleyda from @orainti WHICH PAGES THAT ARE NOT MEANT TO BE INDEXED ARE WASTING YOUR CRAWL BUDGET? DEEPCRAWL #marketertoolbox for #brightonseo by @aleyda from @orainti HOW CAN YOU EASILY VISUALIZE THE INTERNAL LINK GRAPH OF YOUR SITE? ONPAGE #marketertoolbox for #brightonseo by @aleyda from @orainti WHICH OF YOUR MOST VISITED PAGES HAVE SPEED ISSUES? GOOGLE ANALYTICS #marketertoolbox for #brightonseo by @aleyda from @orainti AND WHICH ARE THOSE PAGE SPEED ISSUES AFFECTING THEM? URLPROFILER #marketertoolbox for #brightonseo by @aleyda from @orainti HOW CAN YOU EASILY GENERATE AN ONLINE MARKETING DASHBOARD? DASH THIS #marketertoolbox for #brightonseo by @aleyda from @orainti HOW CAN YOU EASILY ADD STRUCTURED MARKUP WITHOUT CODE EDITING? GOOGLE TAG MANAGER #marketertoolbox for #brightonseo by @aleyda from @orainti THERE’S LIGHT AT THE END OF THE 
 TOOLS TUNNEL… #marketertoolbox for #brightonseo by @aleyda from @orainti REMEMBER TO LEVERAGE DATA AGGREGATORS & APIS #marketertoolbox for #brightonseo by @aleyda from @orainti AS WELL AS OTHER PEOPLE’S RESOURCES #marketertoolbox for #brightonseo by @aleyda from @orainti IT’S TIME TO START ANSWERING YOUR QUESTIONS & ASSESSING TOOLS GROWTH VERSE THE MARKETER TOOLBOX #marketertoolbox for #brightonseo by @aleyda from @orainti Remember, this can be you! #marketertoolbox for #brightonseo by @aleyda from @orainti THANK YOU Questions? #marketertoolbox for #brightonseo by @aleyda from @orainti [...]... Marketing Display Ads #marketertoolbox for #brightonseo by @aleyda from @orainti NOW YOU KNOW… THE DATA WHAT WHEN MARKETING PROCESS STAGE QUESTIONS TO ANSWER WHY WHERE THE MARKETING CHANNEL #marketertoolbox for #brightonseo by @aleyda from @orainti LET’S GO FOR THE HOW THE DATA WHAT WHEN MARKETING PROCESS STAGE THE TOOLS TO SUPPORT OR AUTOMATE IT QUESTIONS TO ANSWER WHY WHERE THE MARKETING CHANNEL #marketertoolbox... WHAT YOU BECOME … INSTEAD OF MACGYVER #marketertoolbox for #brightonseo by @aleyda from @orainti Nonscalability Complex & Time consuming data Integration Expensive prices Need of nonavailable technical support for customization Your marketer toolbox is broken #marketertoolbox for #brightonseo by @aleyda from @orainti IT’S TIME TO FORGET ABOUT TOOLS
 & THINK ABOUT SOLUTIONS #marketertoolbox for #brightonseo. .. #marketertoolbox for #brightonseo by @aleyda from @orainti SPECIFY YOUR FUNCTIONAL REQUIREMENTS BASED ON THE PREVIOUS FINDINGS THE SYSTEM MUST 
 GET AT & TO This is what your tools will need to comply, and the main criteria to choose them #marketertoolbox for #brightonseo by @aleyda from @orainti SPECIFY YOUR FUNCTIONAL REQUIREMENTS BASED ON THE PREVIOUS FINDINGS The system... CONSIDERED #marketertoolbox for #brightonseo by @aleyda from @orainti THIS IS HOW YOU BUILD A SOLUTION FOCUSED MARKETING TOOLBOX #marketertoolbox for #brightonseo by @aleyda from @orainti AND HAVE TOOLS THAT SUPPORT YOUR MARKETING PROCESS & ANSWER QUESTIONS LIKE… #marketertoolbox for #brightonseo by @aleyda from @orainti WHAT’S YOUR TRAFFIC POTENTIAL PER CHANNEL IN ANY GIVEN INDUSTRY? SIMILARWEB #marketertoolbox... within your business #marketertoolbox for #brightonseo by @aleyda from @orainti NOW CREATE A REQUIREMENTS MATRIX TO ASSESS TOOLS FOCUSING ON THE SOLUTIONS #marketertoolbox for #brightonseo by @aleyda from @orainti NOW CREATE A REQUIREMENTS MATRIX TO ASSESS TOOLS FOCUSING ON THE SOLUTIONS AVOID BUYING TOOLS THAT DON’T FULFILL YOUR REQUIREMENTS IDENTIFY TOOLS THAT OVERLAP TO MAKE YOUR TOOLBOX MORE EFFICIENT... @orainti STOP MAKING YOUR ACTIVITIES TOOLS CENTRIC MAKE YOUR TOOLS SOLUTION FOCUSED #marketertoolbox for #brightonseo by @aleyda from @orainti START BY DEFINING 
 YOUR PROBLEMS #marketertoolbox for #brightonseo by @aleyda from @orainti SPECIFY THE QUESTIONS THAT WILL ALLOW 
 YOU TO GIVE AN ANSWER TO YOUR PROBLEMS Which questions will help you find the answers to your problems? #marketertoolbox for #brightonseo. .. will help you find the answers to your problems? #marketertoolbox for #brightonseo by @aleyda from @orainti I NEED TO KNOW WHICH AREAS OF THE SITE SHOULD BE OPTIMIZED NEXT WHICH AREAS OF THE SITE WITH HIGH SEARCH POTENTIAL ARE NOT WELL OPTIMIZED? Which questions will help you find the answers to your problems? #marketertoolbox for #brightonseo by @aleyda from @orainti NOW SPECIFY THE DATA YOU’LL NEED... MARKETING PROCESS RESEARCH MONITORING STRATEGY ANALYSIS IMPLEMENTATON #marketertoolbox for #brightonseo by @aleyda from @orainti HOW MUCH ORGANIC SEARCH TRAFFIC & CONVERSIONS CAN I EXPECT FROM A US WEB VERSION? RESEARCH CONVERSIONS ORGANIC SEARCH TRAFFIC ROI #marketertoolbox for #brightonseo by @aleyda from @orainti MAP THEM ACROSS YOUR DIFFERENT MARKETING CHANNELS TOO Organic Search Email Marketing... ANSWER THESE QUESTIONS Which data that will allow you to give an accurate answer? #marketertoolbox for #brightonseo by @aleyda from @orainti I NEED TO IDENTIFY THE EXPECTED SEO PROFITABILITY OF A NEW US WEB VERSION HOW MUCH ORGANIC SEARCH TRAFFIC & CONVERSIONS CAN I EXPECT FROM A US WEB VERSION? CONVERSIONS ORGANIC SEARCH TRAFFIC ROI #marketertoolbox for #brightonseo by @aleyda from @orainti MAP THE QUESTIONS... @aleyda from @orainti I NEED TO IDENTIFY THE EXPECTED SEO PROFITABILITY OF A NEW US WEB VERSION HOW MUCH ORGANIC SEARCH TRAFFIC, CONVERSIONS & ROI CAN I EXPECT FROM THE US? Which questions will help you find the answers to your problems? #marketertoolbox for #brightonseo by @aleyda from @orainti I NEED TO IDENTIFY IF WE’RE LOSING OPPORTUNITIES IN SOCIAL VS OUR COMPETITORS HOW ARE YOU PERFORMING IN SOCIAL ... functionalities at a time & it’s painful to integrate their data #marketertoolbox for #brightonseo by @aleyda from @orainti you can’t use all the them… they’re not cheap either #marketertoolbox for #brightonseo. .. KNOW… THE DATA WHAT WHEN MARKETING PROCESS STAGE QUESTIONS TO ANSWER WHY WHERE THE MARKETING CHANNEL #marketertoolbox for #brightonseo by @aleyda from @orainti LET’S GO FOR THE HOW THE DATA WHAT... ON THE PREVIOUS FINDINGS THE SYSTEM MUST 
 GET AT & TO This is what your tools will need to comply, and the main criteria to choose them #marketertoolbox for #brightonseo