SEO strategy in a multi device world

SEO STRATEGY IN A MULTI-DEVICE WORLD #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI HELLO #FoM14 #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI I’M ALEYDA SOLIS, INTERNATIONAL SEO CONSULTANT SEO BLOGGER SPEAKER SHARER @aleyda +aleydasolis #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI WE LIVE IN A MULTI-DEVICE WORLD #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI WITH STILL A LOT OF GROWTH POTENTIAL #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI DRIVEN BY CROSS-PLATFORM 
 & MULTI-CHANNEL CONVERSIONS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI WHERE MOBILE SEARCH IS BOOMING #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI MAXIMAL SEARCH RESULTS VISIBILITY DOESN’T LOOK LIKE THIS ANYMORE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI IT NOW LOOKS LIKE THIS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI & MOBILE ORGANIC SEARCH RANKINGS ARE 
 AS IMPORTANT TOWARDS CTR & TRAFFIC http://www.advancedwebranking.com/ctrstudy/ #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOUR SPEED ISSUES PER DEVICE FOR YOUR MOST VISITED & CRITICAL PAGES USING PAGESPEED INSIGHTS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOUR MULTI-DEVICE CONTENT OPTIMIZATION #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI OUCH! #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI REMEMBER ABOUT YOUR SEO FUNDAMENTALS? TITLE Begin with targeted term ~ 55 characters for desktop & 
 ~ 60 for mobile META DESCRIPTION Descriptive and attractive 
 Expanding title, inviting users to click ~150 characters for desktop & 
 ~115 characters for mobile URL Short & descriptive GOOD FAIR POOR Targeted terms in url #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI CHECK IF YOU USE STRUCTURED DATA TO 
 MAXIMIZE YOUR MULTI-DEVICE VISIBILITY #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI ALONG WITH GOOGLE+ FOR LOCAL BUSINESSES IN CASE YOU ARE ONE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI ARE YOU CROSS-PROMOTING 
 YOUR MULTI-PLATFORM PRESENCE? 
 DO YOU HAVE A WEB LANDING PAGE FOR YOUR APP? DO YOU PROMOTE YOUR APP FROM YOUR MOBILE SITE? #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI AND INDEXING YOUR 
 MOBILE APP IN GOOGLE? https://developers.google.com/app-indexing/ #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI CHECK YOUR COMPETITORS MULTI-DEVICE OPTIMIZATION & RANKING STATUS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI IDENTIFY YOUR MOBILE SEARCH RANKINGS 
 VS YOUR COMPETITORS WITH SEMRUSH #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI COMPARE YOUR MOBILE RANKED PAGES 
 VS THE ONES OF YOUR COMPETITORS http://www.stateofdigital.com/easily-analyzecompetitors-mobile-seo-performance/ #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOU NOW KNOW YOUR KEY SEO FACTORS TO ESTABLISH A STRATEGY SEGMENTED BY DEVICE TYPE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOU CAN SET YOUR MULTI-DEVICE 
 SEO STRATEGY & GOALS TARGETED TERMS TO IMPROVE VISIBILITY CONTENT TO DEVELOP, OPTIMIZE & PROMOTE WEB & APP AREAS TO OPTIMIZE SEO KPIS & GOALS PER DEVICE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI IT’S TIME TO CONNECT WITH YOUR 
 MULTI-DEVICE ORGANIC SEARCH AUDIENCE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI THANK YOU #FOM14! DO YOU HAVE QUESTIONS? #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI [...]... POSITION #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI BREAKDOWN BY DEVICE WHEN DOING YOUR KEYWORD RESEARCH IN KEYWORD PLANNER SEARCH VOLUME & KEYWORD USAGE PER DEVICE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI ANALYZE YOUR CURRENT 
 MULTI- DEVICE OPTIMIZATION STATUS 3 #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI DO YOU ALREADY HAVE A MOBILE SITE? #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI... DELIVER SAME CONTENT TO ALL USERS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI DYNAMIC SERVING BEST TO PERSONALIZE CONTENT BASED ON DEVICE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI PARALLEL MOBILE SITE ALTERNATIVE TO PERSONALIZE CONTENT BASED ON DEVICE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI CHECK YOUR SITE USING MOBILE EMULATORS http://www.mobilephoneemulator.com/ #SEOSTRATEGY AT #FoM14... YOUR SEO STRATEGY #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI THIS IS YOUR OPPORTUNITY #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI CONNECT WITH YOUR MOBILE SEARCH AUDIENCE BY MOBILIZING YOUR SEO STRATEGY #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI SEGMENTING, ANALYZING & ESTABLISHING 
 THE DIFFERENT SEO CRITERIA PER DEVICE TYPE YOUR ORGANIC SEARCH, WEB OPTIMIZATION STATUS, RESOURCES, TIME... AT #FoM14 BY @ALEYDA FROM @ORAINTI IDENTIFY THE BEST FOR YOU BASED ON 
 YOUR CHARACTERISTICS TO DEVELOP IT #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI CHECK YOUR MOBILE USABILITY ISSUES BY USING GOOGLE WEBMASTER TOOLS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOUR SEARCH CRAWLING ISSUES PER DEVICE WITH WEBMASTER TOOLS & SEO CRAWLERS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOUR SPEED... #FoM14 BY @ALEYDA FROM @ORAINTI YOUR SEO STRATEGY, GOAL & KPIS IDENTIFY YOUR CURRENT ORGANIC 
 TRAFFIC STATUS PER DEVICE TYPE 1 #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOUR OVERALL & ORGANIC SEARCH TRAFFIC BY DEVICE TYPE WITH GOOGLE ANALYTICS SEGMENTS VOLUME, TREND OVER TIME, SEASONALITY #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOUR MOBILE VISITORS MOST USED DEVICES 
 & THEIR RELATED CONTENT... HAS REACTED WITH MOBILE GUIDELINES, TOOLS & RANKING FACTORS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI BUT MOST WEBSITES ARE NOT 
 MOBILE OPTIMIZED YET http://marketingland.com/most-of-fortune-100-doesnt-liveup-to-googles-mobile-best-practices-even-google-61166 #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI RAISE YOUR HAND IF YOU’RE TAKING MOBILE INTO CONSIDERATION IN YOUR SEO STRATEGY #SEOSTRATEGY... SEARCH & OPTIMIZATION STATUS YOUR AUDIENCE SEARCH BEHAVIOR & POTENTIAL #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOUR SEO STRATEGY, GOAL & KPIS LET’S SEE HOW! YOUR ORGANIC PER SEARCH, WEB DEVICE OPTIMIZATION TYPE STATUS, RESOURCES, TIME & BUDGET PER DEVICE TYPE YOUR AUDIENCE SEARCH BEHAVIOR & POTENTIAL YOUR COMPETITORS SEARCH & OPTIMIZATION STATUS PER DEVICE TYPE PER DEVICE TYPE #SEOSTRATEGY AT... CONTENT & CONVERSIONS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOUR MOST VISITED CONTENT, FAVORITE PRODUCTS & CONVERSIONS PER DEVICE TYPE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI ASSESS YOUR AUDIENCE ORGANIC 
 SEARCH BEHAVIOR PER DEVICE TYPE 2 #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOUR CURRENT TOP QUERIES & PAGES IN SEARCH RESULTS BY DEVICE TYPE WITH WEBMASTER TOOLS VOLUME, IMPRESSIONS,... CRAWLERS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOUR SPEED ISSUES PER DEVICE FOR YOUR MOST VISITED & CRITICAL PAGES USING PAGESPEED INSIGHTS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOUR MULTI- DEVICE CONTENT OPTIMIZATION #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI OUCH! #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI ... #FoM14 #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI I’M ALEYDA SOLIS, INTERNATIONAL SEO CONSULTANT SEO BLOGGER SPEAKER SHARER @aleyda +aleydasolis #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI... @ALEYDA FROM @ORAINTI ANALYZE YOUR CURRENT 
 MULTI- DEVICE OPTIMIZATION STATUS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI DO YOU ALREADY HAVE A MOBILE SITE? #SEOSTRATEGY AT #FoM14 BY @ALEYDA... THIS ANYMORE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI IT NOW LOOKS LIKE THIS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI & MOBILE ORGANIC SEARCH RANKINGS ARE 
 AS IMPORTANT TOWARDS