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SEO FOR SMALL BUSINESSES #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DIA DUIT DUBLIN #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI HI, I’M ALEYDA SOLIS SEO & SMB OWNER SPEAKER BLOGGER SHARER @aleyda +aleydasolis #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI SEO FOR SMBS CAN BE A CHALLENGING JOURNEY #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI WHO WORKS OR IS AN SMB OWNER HERE? #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DO YOU SEE YOURSELF REFLECTED HERE? INTERNET MARKETING EFFECTIVENESS IS HIGH #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DO YOU SEE YOURSELF REFLECTED HERE? ESPECIALLY SEO #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DO YOU SEE YOURSELF REFLECTED HERE? BUT BUDGETS ARE LOW #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DO YOU SEE YOURSELF REFLECTED HERE? & TEAMS ARE SMALL #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DO YOU SEE YOURSELF REFLECTED HERE? I’M NOT ONLY AN SEO… I DO IT ALL http://moz.com/blog/integrated-marketing-and-seo #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI MAXIMIZE YOUR SOCIAL & LOCAL NATURE #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESTABLISH CREATE &&OPTIMIZE ALIGN MARKETING LOCAL EXTERNAL ACTIONSPRESENCE WITH SEO http://moz.com/blog/2013-local-search-ecosystems #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESTABLISH CREATE&AALIGN GOOGLE MARKETING MY BUSINESS ACTIONS PRESENCE WITH SEO OPTIMIZE IT CONSISTENTLY & LINK TO YOUR SITE https://www.google.com/business/ #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESTABLISH OPTIMIZE & ALIGN YOURMARKETING SITE FOR LOCAL ACTIONS QUERIES WITH SEO #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESTABLISH FOLLOW & THESE ALIGN GUIDES MARKETING & CRITERIA ACTIONS TOWITH DO ITSEO http://moz.com/blog/ultimate-local-seo-audit http://moz.com/local-search-ranking-factors #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESTABLISH IDENTIFY&YOUR ALIGNCOMMUNITIES MARKETING ACTIONS & INFLUENCERS WITH SEO CONNECT WITH YOUR SOCIAL COMMUNITY #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESTABLISH TRACK YOUR & ALIGN COMPETITORS MARKETING SOCIAL ACTIONSACTIVITY WITH SEO twtrland.com http://simplymeasured.com/free-social-media-tools/ #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESTABLISH MAKE &YOUR ALIGNCONTENT MARKETING EASILY ACTIONS SHAREABLE WITH SEO #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESTABLISH LOOK BEYOND & ALIGN SOCIAL MARKETING NETWORKS ACTIONS FOR WITH FORUMS SEO THERE ARE NICHE FORUMS FOR EVERYTHING #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI GIVE ESTABLISH SUPPORT, & ALIGN GET MARKETING IDEAS & SHARE ACTIONS YOUR WITH CONTENT SEO GET SHARES & LINKS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI BIG COMPANIES? HAVE A HARD TIME WITH LOCAL I DON’T HAVE A LOCAL ADDRESS & HAVE TO ASK PERMISSION TO TWEET! #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI NOW YOU’RE READY FOR YOUR JOURNEY IT’S TIME TO RUN! #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI REMEMBER, BEING SMALL CAN BE AN ADVANTAGE WE’RE SMALLER BUT COOLER #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI THANKS! DO YOU HAVE ANY QUESTIONS? #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI IMAGES UNDER CREATIVE COMMONS http://www.flickr.com/photos/cryptonaut/5377413215/ http://www.flickr.com/photos/groume/4123252604/ http://www.flickr.com/photos/51749424@N07/7668801360/ http://www.flickr.com/photos/pedrovezini/11405005146/ http://www.flickr.com/photos/cogdog/5035986046/ http://www.flickr.com/photos/booleansplit/8640780133/ http://www.flickr.com/photos/pedrovezini/7922648944/ http://www.flickr.com/photos/jbutterlydesign/7830519220/ http://www.flickr.com/photos/pedrovezini/5421606603/ http://www.flickr.com/photos/x1brett/9583185986/ http://www.flickr.com/photos/pedrovezini/11327516115/ http://www.flickr.com/photos/lyza/5712732620/ http://www.flickr.com/photos/globalx/4749789334/ http://www.flickr.com/photos/apgroner/9427208151/ http://www.flickr.com/photos/59937401@N07/5856660723/ http://www.flickr.com/photos/hodag/4160396495/ http://www.flickr.com/photos/stewf/304397539/ http://www.flickr.com/photos/wza/2494059196/ http://www.flickr.com/photos/jbutterlydesign/7830451372/ http://www.flickr.com/photos/pkmousie/6074412845/ http://www.flickr.com/photos/pedrovezini/10645190364/ http://www.flickr.com/photos/dunechaser/174945320/ http://www.flickr.com/photos/readblood/7608028636/ http://www.flickr.com/photos/jbutterlydesign/7830626610/ http://www.flickr.com/photos/readblood/7608028636/ http://www.flickr.com/photos/jalevega/8312357303/ http://www.flickr.com/photos/seandreilinger/8335250962/ http://www.flickr.com/photos/wiredforsound23/10938081345/ http://www.flickr.com/photos/donsolo/6868315191/ http://www.flickr.com/photos/jbutterlydesign/7830620166/ http://www.flickr.com/photos/lokan/8535825017/ http://www.flickr.com/photos/mbiddulph/4093891728/ http://www.flickr.com/photos/isriya/9140372163/ http://www.flickr.com/photos/shoot-art/4536509717/ http://www.flickr.com/photos/terry/5833352033/ http://www.flickr.com/photos/pchow98/8543227099/ http://www.flickr.com/photos/dunechaser/8229924185/ #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI [...]... http://www.screamingfrog.co.uk /seo- spider/ #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI IF RELEVANT, USE BIG PLATFORMS TO DIVERSIFY DIFFERENTIATE THE CONTENT FROM YOUR SITE THOUGH #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI THE DIFFERENCE IS OBVIOUS: NICE VS MEH VS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI BIG COMPANIES? HAVE LEGACY PLATFORMS! IT’S A PAIN TO OPTIMIZE! #SEOforSMBs AT #LearnInbound... www.aleydasolis.com/en/search-engine-optimization /seo- audit-template/ #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI YOU NEED TO EVANGELIZE & EDUCATE THOUGH I’M ALWAYS LOOKING TO LEARN #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS LOOK FOR THESE CHARACTERISTICS TO FACILITATE YOUR SEO ACTIVITIES http://www.aleydasolis.com/en/search-engine-optimization /seo- friendly-cms-checklist/ #SEOforSMBs... FOR SMBs TO COMPETE SMALL BUDGET ALL DIGITAL ACTIVITIES SMALL TEAM LITTLE TIME BIG BRAND COMPETITION LITTLE TECHNICAL RESOURCES & KNOWLEDGE #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI AND WAIT ENOUGH TIME TO SEE POSITIVE SEO ROI AND WE NEED RESULTS NOW BUT SEO IS LONG-TERM YES, I’VE SEEN IT #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI IS TIME TO TURN CHALLENGES INTO ADVANTAGES #SEOforSMBs... IT NEEDS TO BE MULTI-DEVICE READY #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI TAKE ADVANTAGE OF OPEN-SOURCE CMS yoast.com/wordpress/ #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI TAKE ADVANTAGE OF OPEN-SOURCE CMS paulnrogers.com/magento-technical -seo- issues-to-look-out -for/ #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ALWAYS VALIDATE WITH SEO CRAWLERS http://www.seerinteractive.com/blog/screaming-frog-guide/... CRAWLABILITY & INDEXABILITY #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS CONTENT OPTIMIZATION #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS WEB ARCHITECTURE #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS MANAGEABILITY #SEOforSMBs AT #LearnInbound BY... #LearnInbound BY @ALEYDA FROM @ORAINTI IS TIME TO TURN CHALLENGES INTO ADVANTAGES #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI HERE YOU HAVE 3 TIPS FOR SUCCESSFUL SMB SEO ARE YOU READY TO GO ON AN ADVENTURE? #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI 1 MAKE THE MOST OUT OF YOUR “NEWBIE” STATUS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DO AN INITIAL AUDIT BUT AVOID COMPLEX... FROM @ORAINTI 2 TAKE ADVANTAGE OF OWNERSHIP & SIZE #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESTABLISH ESTABLISH & ALIGN AN SEO MARKETING STRATEGY ACTIONS & EXECUTE WITH FAST SEO DEVELOP A KEYWORD & COMPETITION RESEARCH, DEFINE YOUR VIABLE TARGETS FAST, MAP THEM TO YOUR SITE AREAS & START CREATING CONTENT TO RANK FOR IT … CONSISTENTLY #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI... LOOK & ALIGN FOR YOUR MARKETING AUDIENCE ACTIONS QUERIES WITH SEO keywordtool.io/ #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESTABLISH MATCH WITH & ALIGN CUSTOMER MARKETING JOURNEYS ACTIONS & PERSONAS WITH SEO informational review tips guide news or transactional buy reserve purchase register products or + brands or topics #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESTABLISH VALIDATE&THE... COMPETITION ACTIONS RESEARCH WITH SEO industry keyword suggestions competitors keywords performance current keywords & content performance search volume, seasonality & competition business goals, volume & profitability relevance & intent current rankings & content existence your prioritized keywords and topics #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESTABLISH LOOK & ALIGN FOR YOUR MARKETING AUDIENCE... SEARCH MARKETING VOLUMEACTIONS & COMPETITION WITH SEO www.semrush.com/ #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESTABLISH PRIORITIZE & ALIGN & MAP MARKETING WITH YOUR ACTIONS WEB AREAS WITH SEO x home product category 1 product 1a product 1b product category 2 events event n1 community event n2 category 
 a blog learning center categoRy 
 b #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ... AN SEO I DO IT ALL http://moz.com/blog/integrated-marketing-and -seo #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI IT’S HARDER FOR SMBs TO COMPETE SMALL BUDGET ALL DIGITAL ACTIVITIES SMALL. .. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI HI, I’M ALEYDA SOLIS SEO & SMB OWNER SPEAKER BLOGGER SHARER @aleyda +aleydasolis #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI SEO. .. & KNOWLEDGE #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI AND WAIT ENOUGH TIME TO SEE POSITIVE SEO ROI AND WE NEED RESULTS NOW BUT SEO IS LONG-TERM YES, I’VE SEEN IT #SEOforSMBs AT #LearnInbound

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