Getting content curation right for your SEO

getting content curation right #contentcuration AT #smxmuenchen by @aleyda from @woorank Hallo München #contentcuration AT #smxmuenchen by @aleyda from @woorank HERE’S WHAT I’VE LEARNED FROM +7 YEARS DOING SEO I’M ALEYDA SOLIS, INTERNATIONAL SEO CONSULTANT, HEAD OF DIGITAL STRATEGY AT WOORANK #contentcuration AT #smxmuenchen by @aleyda from @woorank LET’S TALK ABOUT CONTENT #contentcuration AT #smxmuenchen by @aleyda from @woorank IT ALLOWS YOU TO COMMUNICATE & DRIVE BUSINESS #contentcuration AT #smxmuenchen by @aleyda from @woorank it’s a fundamental ingredient of your seo #contentcuration AT #smxmuenchen by @aleyda from @woorank but it needs to be OF *quality* http://searchengineland.com/google-changes-ranking-advice-says-build-quality-sites-not-links-163931 #contentcuration AT #smxmuenchen by @aleyda from @woorank not this #contentcuration AT #smxmuenchen by @aleyda from @woorank ONLINE BAMBU FOR A HUNGRY GOOGLE PANDA #contentcuration AT #smxmuenchen by @aleyda from @woorank LIKELY TO BE PENALIZED too #contentcuration AT #smxmuenchen by @aleyda from @woorank MASHUP #contentcuration AT #smxmuenchen by @aleyda from @woorank aggregation #contentcuration AT #smxmuenchen by @aleyda from @woorank distillation #contentcuration AT #smxmuenchen by @aleyda from @woorank CHRONOLOGY #contentcuration AT #smxmuenchen by @aleyda from @woorank MASHUP #contentcuration AT #smxmuenchen by @aleyda from @woorank MASHUP #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES Find it at http://moz.com/blog/content-curation-guide-for-seo #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES Find it at http://pt.slideshare.net/CurataTeam/curation-rockstarcuratacontentmarketingworld2013 #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES Find it at http://www.searchenginejournal.com/guide-contentcuration-seo/80773/ #contentcuration AT #smxmuenchen by @aleyda from @woorank DO YOU HAVE QUESTIONS? RAISE YOUR HANDS #contentcuration AT #smxmuenchen by @aleyda from @woorank vielen Dank! YOU CAN DOWNLOAD THE SLIDES FROM http://bit.ly/contentcurationseo #contentcuration AT #smxmuenchen by @aleyda from @woorank images under creative commons
 
 http://www.flickr.com/photos/seeminglee/4041872282/ http://www.flickr.com/photos/definite_yes/11130394375/ http://www.flickr.com/photos/nathaninsandiego/5465079549/ http://www.flickr.com/photos/definite_yes/11130394375/ http://www.flickr.com/photos/timtom/6837380785/ http://www.flickr.com/photos/no1nos/12796459964/ http://www.flickr.com/photos/afagen/3002609890/ http://www.flickr.com/photos/tlimphotography/9551905429/ #contentcuration AT #smxmuenchen by @aleyda from @woorank [...]... scale your CONTENT? #contentcuration AT #smxmuenchen by @aleyda from @woorank CONTENT CURATION CAN PROVIDE YOU A SOLUTION Hey Girl, 
 i can help your content to become relevant, attractive, useful, timely, engaging and aligned with your goals #contentcuration AT #smxmuenchen by @aleyda from @woorank WHAT IS CONTENT CURATION? Content curation is the process of collecting, organizing and displaying information... “absolute” numbers #contentcuration AT #smxmuenchen by @aleyda from @woorank AUTOMATE IT: RECEIVE ALERTs FOR NEW LINKS with ifttt #contentcuration AT #smxmuenchen by @aleyda from @woorank Your COMPETITORS BEST SEARCH PERFORMING CONTENT #contentcuration AT #smxmuenchen by @aleyda from @woorank Your community & influencers popular content #contentcuration AT #smxmuenchen by @aleyda from @woorank Your community... popular content #contentcuration AT #smxmuenchen by @aleyda from @woorank Your industry most SHARED content #contentcuration AT #smxmuenchen by @aleyda from @woorank NOW YOU KNOW WHAT THERE’S ALREADY OUT THERE #contentcuration AT #smxmuenchen by @aleyda from @woorank THE EXISTING CONTENT DEMAND #contentcuration AT #smxmuenchen by @aleyda from @woorank Your SEARCH audience RELEVANT QUERIES #contentcuration... social network #contentcuration AT #smxmuenchen by @aleyda from @woorank it’s time to spy Percentage of content shared per social network Now crawl your competitors site and integrate it all! #contentcuration AT #smxmuenchen by @aleyda from @woorank Your OWN & your COMPETITORS MOST LINKED CONTENT #contentcuration AT #smxmuenchen by @aleyda from @woorank Your OWN & your COMPETITORS MOST LINKED CONTENT Remember... RELEVANT CONTENT INPUT #contentcuration AT #smxmuenchen by @aleyda from @woorank THE CURRENT CONTENT SUPPLY & characteristics #contentcuration AT #smxmuenchen by @aleyda from @woorank Your own MOST SHARED content Most shared content in Social Networks Anchor text used to link the most shared pages #contentcuration AT #smxmuenchen by @aleyda from @woorank in the most popular networks Percentage of content. .. http://www.rohitbhargava.com/2011/03/the-5-models-of -content- curation. html #contentcuration AT #smxmuenchen by @aleyda from @woorank HOW DO I USE THIS TO IMPROVE MY CONTENT & SEO? #contentcuration AT #smxmuenchen by @aleyda from @woorank follow a process #contentcuration AT #smxmuenchen by @aleyda from @woorank AUTOMATE AND SCALE #contentcuration AT #smxmuenchen by @aleyda from @woorank let’s see how #contentcuration AT #smxmuenchen by @aleyda... interest.” #contentcuration AT #smxmuenchen by @aleyda from @woorank WHICH ARE THE TYPES OF CONTENT CURATION 5 CHRONOLOGY 3 ELEVATION 1 AGGREGATION 2 DISTILLATION 4 MASHUP #contentcuration AT #smxmuenchen by @aleyda from @woorank WHICH ARE THE TYPES OF CONTENT CURATION 5 CHRONOLOGY 3 ELEVATION 1 AGGREGATION 2 DISTILLATION 4 MASHUP Check it out: http://www.rohitbhargava.com/2011/03/the-5-models-of -content- curation. html... #smxmuenchen by @aleyda from @woorank Your SEARCH audience RELEVANT QUERIES #contentcuration AT #smxmuenchen by @aleyda from @woorank Your SEARCH audience RELEVANT QUERIES Google Suggests on Steroids #contentcuration AT #smxmuenchen by @aleyda from @woorank Your COMMUNITY questions #contentcuration AT #smxmuenchen by @aleyda from @woorank ... it all! #contentcuration AT #smxmuenchen by @aleyda from @woorank Your OWN & your COMPETITORS MOST LINKED CONTENT #contentcuration AT #smxmuenchen by @aleyda from @woorank Your OWN & your COMPETITORS... @aleyda from @woorank Your COMPETITORS BEST SEARCH PERFORMING CONTENT #contentcuration AT #smxmuenchen by @aleyda from @woorank Your community & influencers popular content #contentcuration AT #smxmuenchen... http://www.rohitbhargava.com/2011/03/the-5-models-of -content- curation. html #contentcuration AT #smxmuenchen by @aleyda from @woorank HOW DO I USE THIS TO IMPROVE MY CONTENT & SEO? #contentcuration AT #smxmuenchen by