Visual content rule the world

SATURDAY’S CONTENT SOCIETY VISUAL CONTENT RULEs THE WORLD Stefanos Karagos : XP LAIN.co : Design-Lo bby Fo rum 2013 Who hello! Stefanos Karagos Information Alchemist XPLAIN The Leading Content Marketing Agency @karagos xplain.co I love facts nowadays a recession Brands are Suffering* *Humans too… Info-noise world Internet vs web tech vs humans usability vs aesthetics What motivates ppl reciprocity We tend to things for others in response to receiving a gift or a favor from them.
 What motivates ppl Task enjoyment We may a task simply because we enjoy doing it What motivates ppl Present bias We things that result in immediate gratification rather than waiting around for future benefits.
 What motivates ppl Loss aversion We things that allow us to avoid the pain of losses, or at least delay losses so they occur in the future.
 s t n e c o w My t advice Design n o i t a v i t o m With in mind ehavior b e th re su e ak m to t an it’s import engage to m e th g n ki as e ’r u yo or activity otivators in aligns with these key m if Want to survive if Want to success go if go unique 80% of CEOs Believe that Users have Great Experience with their Products Source: BCG 2011 80% of CEOs Believe that 
 Users have Great Experience 
 with their Products 8% Only 
 of the Users believe so Source: BCG 2011 go e s i o n e h t Out of isual Under the right context ! u k n a h T Contact Us: XPLAIN.co LetsRock@xplain.co UK | Germany | Switzerland | Greece | Cyprus | Romania | Turkey | Bahrain [...]... Experience Which becomes the next person’s ZMOT Content is the King! 90% Of information transmitted to the Brain is visual, and visuals are processed 60,000x faster in the brain than text IT’S A VISUAL WORL D! Source: Forester CSO Insights 2012 visual Content is the King! Only if You Treat it Like a King The MEDIA The BRAND And now what? d n a t s r e d un 3f rule IT’S A F -WORLD! 3f rule forthem funtastic Fuckingawesome... % 5 9 ! t n Conte T O N E R A Y E TH READING d e p p o r d e im t n a p s Attention ” 5 o t ’ 2 1 m Fro in the Last 7 years! Source: Media Bistro 2011 They are ! … g n i n n a Sc We are full of t n e t n o c p Cra t c a p m i s ’ t Conten Customer Experience Satisfaction & Recommendation Visual Content Engagement Conversation 81% of consumer purchase decisions primarily influenced by WOM (McKinsey,... designers vs develo.designo.Imdo ingevrything.uwant The Long Story,Shrt A World s e c i o h C Full of The game d e g n a h c Has r o i v a h e b ’ s r e m u s n o C d e g n a h c s Ha r o i v a h e b ’ s Consumer d e g n a h c Has Tv no longer commands our full attention r Consumers’ behavio Has changed r Consumers’ behavio Has changed t u o b a l l a Web is Content! d e t a r e n e User g % 5 9 ! t n Conte ... Forester CSO Insights 2012 visual Content is the King! Only if You Treat it Like a King The MEDIA The BRAND And now what? d n a t s r e d un 3f rule IT’S A F -WORLD! 3f rule forthem funtastic Fuckingawesome... Which becomes the next person’s ZMOT Content is the King! 90% Of information transmitted to the Brain is visual, and visuals are processed 60,000x faster in the brain than text IT’S A VISUAL WORL... XPLAIN The Leading Content Marketing Agency @karagos xplain.co I love facts nowadays a recession Brands are Suffering* *Humans too… Info-noise world Internet vs web tech vs humans usability vs aesthetics