Getting creative solving the top 3 challenges of in house creative teams

Getting Creative Solving The Top Challenges of In-House Creative Teams Creative Teams May Vary in Composition…     e         ers     % l s a n m n s   am esig o n  5 ull-­‐6 e p t a i    d o f h f d   t h o d  s   -­‐10 a ss   rise es   % e d L mp ye e a6ve 54 ve  2 s  u cre co plo % l   em ~4 rna e int But Work is Similar Across Many Teams k     r     m  wo r rfo sign e  p  de % 98 phic gra     k     m or  wor f r p e sign   % 70 b  de we And the Challenges are Identical 65%  of  crea6ve  team  managers   surveyed  claim  they  do  not  have     adequate  6me  to  develop  staff   An  addi'onal  11%  cite  they  have  NO   'me  at  all   51%  cited  career  path  for  self  and  staff   as  their  top  challenge   53%  say  their  primary  scope  of  work  is     execu6on  and  produc6on   Strategy  and  development  goes  to  outside     agencies  or  other  teams   So  how  do  you  develop  your  crea6ve  team’s  talent     and turn  them  into  the  strategic  partner  that  your   company  deserves? Know the Work Before  you  can  make  6me  for   development,  you’ll  need  a   thorough  understanding  of  all   produc*on  work  in  the   pipeline   Crea6ve  management   soQware  solu6ons  are   invaluable  for  this  as  they   help  visualize  your  team’s   workload  and  efforts   Mix It Up All  produc6on  work  and  no   development  work  makes  Jane   an  unhappy  crea6ve     Great  managers  address  staff   fa6gue  by  moving  people  across   teams  as  necessary  to  ensure   they  are  exposed  to  the  right   mix  of  development  and   produc6on  work     Use Work Clusters Iden6fy  large  clusters  of  work  For   example,  if  the  majority  of  your  team's   work  consists  of  event  marke6ng,  and   web  development,  you've  just   iden6fied  2  main  clusters     This  means  you've  now  created  a   career  path  where  your  top  performers   can  be  elevated  into  team  leads   There are more tips and strategies in our free ebook: The Definitive Guide to Building a World-Class Internal Creative Agency The ebook gives a detailed plan for growing & enhancing your company with an internal creative team, including what support you’ll need to get there.  Get the ebook! d! a o l n w o d Click to Brought  to  you  by www.wrike.com //////// SOURCES \\\\\\\\ 2014 In-House Creative Services Industry Report The BOSS Group 2015 The Definitive Guide to Building a World-Class Internal Creative Agency Wrike ////////////// PHOTO CREDITS \\\\\\\\\\\\\\ COVER: Hanna Sörensson - Colourful Clutter [CC BY-SA 2.0] https://flic.kr/p/oARDmW Page 4: Jeff Turner - Hurdles [CC BY 2.0] https://flic.kr/p/rTCUqDJ Page János Balázs - time [CC BY-SA 2.0 ] https://flic.kr/p/bvwWwp Page 6: Eddi - path [CC BY 2.0] https://flic.kr/p/892xuZ Page 7: Tinou Bao - painter [CC BY 2.0] https://flic.kr/p/G5MwE Page 8: Eddy Van 3000 - Introspection [CC BY-SA 2.0] https://flic.kr/p/oEWyd Page 9: Joachim Schlosser - Got Things Done [CC BY-SA 2.0] https://flic.kr/p/aLHdYz Page 10: Robert Scoble - Mr Cool at SmugMug [CC BY 2.0] https://flic.kr/p/8wWpGN Page 11: yaph - Facebook Network Visualized with Gephi [CC BY-SA 2.0] https://flic.kr/p/ ddWm8V Page 12: Nicholas A Tonelli - Louise W Moore County Park (Revisit) (3) [CC BY 2.0] https://flic.kr/p/nozqqZ [...]... World-Class Internal Creative Agency The ebook gives a detailed plan for growing & enhancing your company with an internal creative team, including what support you’ll need to get there.  Get the ebook! d! a o l n w o d Click to Brought  to  you  by www.wrike.com //////// SOURCES \\\\\\\\ 2014 In- House Creative Services Industry Report The BOSS Group 2015 The Definitive Guide to Building a World-Class Internal...  clusters of  work  For   example,  if the  majority of  your  team's   work  consists of  event  marke6ng,  and   web  development,  you've  just   iden6fied  2  main  clusters     This  means  you've  now  created  a   career  path  where  your top  performers   can  be  elevated  into  team  leads   There are more tips and strategies in our free ebook: The Definitive Guide to Building a World-Class... Eddy Van 30 00 - Introspection [CC BY-SA 2.0] https://flic.kr/p/oEWyd Page 9: Joachim Schlosser - Got Things Done [CC BY-SA 2.0] https://flic.kr/p/aLHdYz Page 10: Robert Scoble - Mr Cool at SmugMug [CC BY 2.0] https://flic.kr/p/8wWpGN Page 11: yaph - Facebook Network Visualized with Gephi [CC BY-SA 2.0] https://flic.kr/p/ ddWm8V Page 12: Nicholas A Tonelli - Louise W Moore County Park (Revisit) (3) [CC... World-Class Internal Creative Agency Wrike ////////////// PHOTO CREDITS \\\\\\\\\\\\\\ COVER: Hanna Sörensson - Colourful Clutter [CC BY-SA 2.0] https://flic.kr/p/oARDmW Page 4: Jeff Turner - Hurdles [CC BY 2.0] https://flic.kr/p/rTCUqDJ Page 5 János Balázs - time [CC BY-SA 2.0 ] https://flic.kr/p/bvwWwp Page 6: Eddi - path [CC BY 2.0] https://flic.kr/p/892xuZ Page 7: Tinou Bao - painter [CC BY 2.0] https://flic.kr/p/G5MwE ...  your top  performers   can  be  elevated  into  team  leads   There are more tips and strategies in our free ebook: The Definitive Guide to Building a World-Class Internal Creative Agency The. .. www.wrike.com //////// SOURCES \\\\ 2014 In- House Creative Services Industry Report The BOSS Group 2015 The Definitive Guide to Building a World-Class Internal Creative Agency Wrike //////////////... The ebook gives a detailed plan for growing & enhancing your company with an internal creative team, including what support you’ll need to get there.  Get the ebook! d! a o l n w o d Click to Brought