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For more great resources see: http://www.jamesabela.co.uk/ Topic: Advertising Question: Do you think that advertising encourages people to buy things that they don’t want? In the era of globalization, advertising plays a major role in the competitive business world. Many industries capitalize on the power of advertising to attract or to win customers away from their business rivals. The impact of advertising is so huge that it causes many people to purchase things that they do not want initially. Many people do not realize that while advertising encourages people to purchase things they do not want to by conveying misleading ideas and being negatively influential on their decisions, it still provides the avenue for people to choose wisely in their life. Firstly, advertising encourages people to buy thing they don’t want to through misleading ideas. Advertising is proven to be a successful tool to highlight the features of their product to the public even though the product is deemed undesirable such as cigarettes, drugs, alcohol and so on. For example, Dunhill, a cigarette company which sponsors many football teams, seems to be promoting cigarettes to the public. Without the sponsorship, the company will be less known to the public, resulting in less sales of cigarettes. However, many people smoke nowadays because they are influenced by the successful advertising even though smoking is bad for health. Besides that, advertising has a large impact on the decisions made by the people in their everyday life. Many businesses use advertising as a form of promotion to create awareness about their product in the market. A new product needs extensive advertising to penetrate intothe market, while existing products require advertising to increase the consumption. For instance, in a fast food industry, the introduction of a new flavour of burger needs advertising to reach the public while the other burgers require advertising to increase consumption. Children, especially, are easily influence by the advertisement and will have the desire to dine at fast food restaurants after that. Although fast food is bad for health, it has successfully become appealing to the public through successful tactics in advertising. However, advertising encourages people to make the right choices while purchasing things that are essential in their daily live. Advertising plays a part in helping consumers to compare a product in terms of price, quality, reliability and so on. Without advertising, it will be very difficult for consumers to judge the worthiness of a product. For example, advertisements initiated by various companies have given the consumers the opportunity to choose wisely when purchasing an item. Without the power of advertising, consumers will be stuck to a brand which may not offer the best option. In conclusion, even though advertising have influenced people to buy things that they don’t want by providing misleading ideas and influence people into making wrong decisions, advertising has done people a favour too by helping consumers to choose wisely. Therefore, I agree that advertising causes consumers to buy things they don’t want to but moderation is the key when it comes to choosing the right advertisement. Comments: Excellent Essay with ambitious vocabulary and very few mistakes. (Unlikely to have been done in exam time unless the student had previous knowledge of advertising.) Rating: IELTS Band 9 Word Count: 490 Formatted: English (U.K.) Formatted: Font: 9 pt, English (U.K.) Formatted: English (U.K.) Formatted: English (U.K.) Formatted: English (U.K.) Formatted: English (U.K.) Formatted: Font: Verdana, English (U.K.) Formatted: English (U.K.) Deleted: a Deleted: amount of Deleted: to Deleted: the For more great resources see: http://www.jamesabela.co.uk/ Topic: Affirmative action Question: Do you think that people from certain ethnic backgrounds should be given greater access to education? Food, water and shelter are basic needs for a human. We need them to keep ourselves alive. However, nowadays, there is also a need for education to make sure we can survive on this earth. People need education to become knowledgeable. With knowledge, we will able to work for our basic needs. As education is essential to everyone, should people from certain ethic backgrounds be given greater access to education than the others? In my opinion, everyone should be given an equal chance to access education as everyone possesses equal human rights. Discrimination should not be practiced. Everyone has the right to obtain education and there should not be an unfair distribution of education. In addition, giving people from certain ethnic backgrounds greater access to education will results in wider income gaps between ethnic groups. For ethnic groups that attain better access to education, they are more knowledgeable than ethnic groups that do not have the advantage to access to better quality of education. With more knowledge, they will able to acquire better jobs with higher salaries. Their income will be greater than the others. Besides, a country that gives all its ethnic groups even access to education will have a better image in others countries. When all the ethnic groups get equal access to education, the country will be more civilized as all of its civilians are educated well. Hence this will portray a model country whereby, different ethnics groups are able to excel despite their differences. In conclusion, everyone has equal rights. Therefore, there should not be discrimination of ethnic groups where only certain ethnic groups are given greater access to education. Governments should provide education to all their citizens to decrease the illiteracy rate in their countries and hence improve the living standards of their countries. Comments Good structure and content let down by a large number of article errors. Rating: IELTs Band 7.5 Word Count: 339 Deleted: s Deleted: the Deleted: to Deleted: s Deleted: ethnics Deleted: s Deleted: the Deleted: for Deleted: the Deleted: s Deleted: the Deleted: s Deleted: of Deleted: the Deleted: ethnics Deleted: ethnics For more great resources see: http://www.jamesabela.co.uk/ Topic: Capital Punishment Question: Do you agree with Capital Punishment? Nowadays, anti death penalty forces have gained momentum towards abolishing the death penalty. Capital punishment advocates assert that the death penalty brings about deterrent effect and contributes in combating crimes. However, capital punishment should not be imposed on humans as it is cruel and violates human rights, there are possibilities of wrongful executions and capital punishment does not deter crimes. First, I do not agree with capital punishment because of its cruelty and it violates a human’s right to live. The Death penalty should be prohibited in civilized society as it is indisputably the most cruel and brutal punishment to exist. Some argue that criminals deserve the death penalty for committing heinous and despicable crimes; nevertheless the state-sanctioned killing may actually exacerbate violence and cause an upsurge in the crime rate. Apart from that, erroneous executions are likely to happen too. It is impossible to eliminate the risk of executing innocent people completely. There might be miscarriages of justice associated with the administration of death penalty resulting from sketchy witness’s testimony, incompetent defense representation and police misconduct. Since innocent lives might be shattered due to the reasons above, capital punishment should not be carried out. In addition, capital punishment does not deter crimes effectively. Thus, it should be eradicated in view of the fact that it doesn’t serve its purpose as efficacious deterrent to crimes. A survey conducted illustrated that non death penalty states actually had consistently lower murder rates compared to death penalty states. Furthermore, perpetrators who commit crimes in the heat of passion and possibly under the influence of drugs or alcohol. In this case, the threat of being put to death failed in acting as a deterrent as criminals do not even think about the possible outcome of their actions. In conclusion, capital punishment should not be practiced. Perhaps alternatives to it can be taken into consideration. Life imprisonment appears as a feasible solution. Besides, rehabilitation of criminals is imperative too, instead of just sending them to gallows. Capital punishment should not be imposed for the betterment of mankind. Comments: A good essay with solid points. One or two minor grammar mistakes. Rating: IELTS Band 8 Word Count: 339 Deleted: do Deleted: d Deleted: as a result of Deleted: such Deleted: s Deleted: innocents Deleted: several reasons Comment [TUC1]: Word Choice Deleted: S Comment [TUC2]: Sentence fragment Deleted: to it For more great resources see: http://www.jamesabela.co.uk/ Topic: Careers Question: People are starting to think that the idea of giving a single career is an old fashioned one, discuss People are starting to think that the idea if having a single career is an old fashioned one, but if you look closely at the issue you may find that it is employers rather than employees that have shifted the viewpoint. Originally people had job security and father and son would pass down their jobs to the next generation, but in the late 1950’s that began to change as there was easier access to education. This led to children and parents having different careers, when coupled with events from the industrial revolution and increasing mechanization led to the increase of large corporations These large corporations pushed for greater flexibility in the workforce. This allowed them to ‘hire and fire’ people with greater ease and change their organizations according to the needs of customers. To adapt to this new environment people had to learn that a job is NOT for life and to ensure their employability they needed to not just have one skill, but many. This in turn led to people talking about the need to retrain and reskill. In my short career I have held a number of jobs in a number of companies. This would have been unusual in the 1950’s. To take the argument further would people choose to do this? Flexibility in skills unfortunately has not led to greater job security. People are not often given the chance by a company to retrain rather than be made redundant. In fact the quality of living has decreased since 1976 in the UK and the amount of stress has increased. Part of the reason for this is that people are not just expected to do their jobs, but also to learn new skills, rather than talk of job security we are told of job flexibility. The reality of this is that people lose their jobs. In 2002 10% of employees at the company I worked at lost their jobs. So ask me if the idea of a ‘single career’ is old fashioned and I would say yes, but ask me if I like the idea and I would say no, because it has also meant the loss of job security and an increase in stress levels. (Written answer took 25 mins, word count of 368. Band 9 level answer) For more great resources see: http://www.jamesabela.co.uk/ Topic: Censorship Sample Question: Do you believe that government should censor the internet? It is undoubtedly that internet usage has become crucial nowadays. All people regardless of age, race, and background are using the internet. The world is connecting through the internet for including: running a business, shopping, and even getting education. However, not all the information provided in the internet is suitable for all internet users. Some of them bring disadvantages to the users especially children. The information in the internet is worldwide that all people can access it easily. There is some inappropriate content especially for children in the internet such as pornography, gambling and so on. In addition, users especially students and adults can be cheated if they engage in gambling. Furthermore, the internet provides computer games, which are the young people’s preferences. They tend to spend a couples of hours a day on it. As a result, other important work such as schoolwork and assignments are neglected. However, the internet has become the medium of sharing ideas on educational, social, and environmental issues. Such activities can bring benefits in terms of knowledge as well as the awareness of world issues. The internet also assists users make their lives easier and faster. For example, the banking facilities can help users pay their bills in just a minute without queuing up for almost an hour perhaps. In conclusion, internet information and services have assisted users in their daily life. We should manage it in the right way and do not misuse it. In my point of view, the government should not censor the internet for the people’s sake. On the other hand, the government should ban inappropriate web pages and encourage the knowledgeable ones. Comments: A lot of grammar mistakes and some sentences are difficult to understand and the conclusion contradicts itself. Also there is no discussion of censorship in the text, but it appears in the conclusion. Rating: IELTS Band 5.5 Word Count: 273 Comment [TUC1]: rephrase Deleted: the Deleted: s Deleted: s Deleted: s Deleted: certain purposes, for instance Deleted: , Deleted: the Deleted: the Deleted: to Deleted: are Deleted: the Deleted: people may Deleted: the Deleted: games Comment [TUC2]: Rephrase Deleted: the Deleted: for Deleted: the Deleted: s Deleted: current Deleted: the Deleted: to Deleted: the Deleted: to Deleted: going a nd Comment [TUC3]: Rephrase Deleted: more of the Deleted: the Deleted: if Deleted: the Comment [TUC4]: Contradicto ry arguments For more great resources see: http://www.jamesabela.co.uk/ Topic: Culture Question: Because of developments in communication and transportation, countries are becoming more and more alike. How is your country becoming more similar to other places in the world? With the advancement of technology today, there is a vast development in communication and transportation. These developments are becoming more and more widespread around the world. Indeed, my country, Malaysia is becoming more and more similar to other places in the world inthe usage of public transport, phone devices and computers. The development in transportation such as railway services, sky trains, flyovers are no longer strange in most of the cities in my country. Due to the immense development in many cities, people use public transport to travel from place to place to reduce the amount of traffic in my country. It is also convenient, easy and cost-effective. In addition, high technological phone devices like 3G phones, I-phones are also available in my country. Cell phone outlets are seen everywhere now as technology savvies in my country too, want to keep up with the latest technology like citizens in other places in the world. The availability of satellite also enables us to watch live TV shows held in other countries. Therefore, the knowledge and information we absorb will not necessarily be lesser than other countries. The usage of computer is very common in my country. Most teenagers could not live without a computer as they can easily chat with their friends via Internet. Furthermore, teachers in smart schools use computer to teach in class, which is quite similar to some other places in the world. Students are encouraged to use computer to complete their assignments or to do research online. In conclusion, my country, Malaysia is becoming more similar to other places in the world based on the usage of public transports, high technological phone devices and computers. Comments: A good essay that could be improved with the greater use of linkers to encourage better continuity. Be careful with uncountable nouns. Rating: IELTS Band 7.5 Word Count: 280 Deleted: among Deleted: from Deleted: s Deleted: s Deleted: s Comment [TUC1]: Rephrase Deleted: Besides, t For more great resources see: http://www.jamesabela.co.uk/ Topic: Children Question: What rights do you believe children should have? In the Universal Declaration of Human Rights, every member of the human race is entitled to “dignity” which implies that every person has the right to be respected. Although children are synonym as an offspring that are yet to be mature enough to understand the significance of decorum, their rights should be given a priority by the community. For instance, the African government proclaimed that childhood elucidates to a “special care and assistance”. In my book, it is crucial for a child to have the right to live, the right to be protected, as well as the right to obtain an omniscient development. Children should be subsidized with the basic necessities such as inadequate food supply, the provision of appropriate asylum, and the establishment of a proper healthcare system. Unlike the animal kingdom, where lionesses abandon their cubs to the survival of the fittest, an evergreen child should be equipped with sufficient amount of nutrients and care from their parents in order to sustain their life, Furthermore, ample protection should be given to these small creatures as they often tend to be the victim of being bullied or harassed. A study conducted in the University of Reading corroborates that almost 70% of the students being traumatized by the impudence act performed on them, poses a bad memory power. Lastly, an equal allocation of knowledge is vital to thwart the minorities or a certain ethnic groups from being deprived by the intellectual society. Therefore, it is paramount for the government to establish an omniscient education system as the children do have the rights to acquire a pool of knowledge without any restrictions. To sum up, a holistic approach is needed to remedy such compound and cumulative violations of the children’s rights. Comments: A lot of ambitious vocabulary used with mixed results. However the basic structure is sound and the arguments lucid. Rating: IELTS Band 7 Word Count: 279 Comment [JA1]: Word Choice Deleted: d Deleted: an Deleted: the Comment [JA2]: Be careful with idioms Deleted: a Deleted: an Deleted: of Deleted: focused on Comment [JA3]: Word choice Comment [JA4]: Word choice Deleted: ethics Deleted: from Deleted: from occurring. For more great resources see: http://www.jamesabela.co.uk/ Topic: Drunk Driving Question: Do you think that it is wrong for people to drink alcohol and then drive? Do you think they should be punished? It is sad but true that the number of road accidents is increasing nowadays and the statistic keeps rising. Many innocent people die on the roads every day. It is not a new thing for us anymore. One of the major reasons that lead to road accidents would be drinking and driving. That is definitely wrong for those who drink alcohol and then drive and they should be punished. First of all, they are wrong in doing so because they are not responsible. People who drink and then drive are not concerned about other people’s safety. Those who are drunk are unable to drive with a clear mind. For example, they may think that they are driving in the correct lane but actually they are not. Such action are more than enough to put other drivers in danger. Secondly, this is such an irresponsible activity because they do not appreciate precious life. Those who are drunk cannot access or react quickly to any bad situation that suddenly arises on the roads such as bad roads conditions and so on. Obviously, all of us can see what the outcome can be. One car crash with another one as well as the drivers may simply lose their life in a blink of an eye. In this case, the government has an important role to play. Since drunk drivers are a very great danger to themselves and to other road-users, therefore they should be punished. One way to do this is through law enforcement. The authorities may fine them heavily and give them mandatory jail sentences. The fine may become a burden for them and they dare not break the law when driving on the roads. Once again, government intervention is necessary in this case. Another way that can be carried out by the government would be to suspend their licenses for a certain period. Driving is an essential activity for some people. Therefore, such a punishment is very helpful in making the people aware of road safety because they are not willing to let their licenses be suspended for such a long time. In short, it is absolutely wrong for people to drink alcohol and then drive. So, they themselves must hold the responsibility by receiving the punishment according to the law. Comments: This assignment has a clear structure and good ideas, but it has many mistakes some of which make it difficult to understand in places. Rating: IELTS Band 5.5 Word Count: 380 Deleted: There are m Deleted: does Deleted: For t Deleted: , normally Deleted: is Deleted: those conducts in Deleted: is wrong Deleted: es Deleted: his Comment [JA1]: rephrase Deleted: that can be taken Deleted: It is because t Deleted: the Deleted: Going out by d Deleted: the Deleted: that For more great resources see: http://www.jamesabela.co.uk/ Topic: Education Question: It is right that college graduates earn higher salaries than the less well-educated in the community, but they should also pay the full cost of their study. Do you agree or disagree with this statement? The discussion about the earning power of college graduates and the less educated community is an endless one. The question arises whether college graduates should earn higher salaries compared to those who do not undergo tertiary education. I am most inclined to agree college graduates should earn higher salaries because college graduates are more mentally developed, flexible and in need of the financial imbursement. Firstly, college graduates are better off in knowledge wise and application. The chance to study in college provides them with the basic foundation before entering the working world. For example, certain courses such as dentistry and engineering require qualified certificates in order for graduates to practise their skills. These courses necessitate knowledge, application and a lot of practice for the graduates to grasp before stepping to the working world and the less educated do not have the knowledge to perform the task. Furthermore, college graduates are nurtured to be critical thinkers. Critical thinking is crucial to college graduates as the working life is very challenging and critical thinking is often the X factor that will bring the graduates to rise to the top of their arena. Moreover, college graduates have the flexibility and determination to accommodate the demands of the job. More often than not, the jobs that are available in the market are very much different from what they perceived, but college graduates are more adaptable as they are given training related to their work prior to graduating and the quality of being flexibility is not often found among the less educated. Besides, the coursework in college is designed to mould students to be more determined. Tenacious graduates are sometimes the best workers of all as they perform their level best in everything they do. These are the reasons college graduates deserve higher salaries. Finally, college students should not pay the full cost of their study. The reason lies on the stress that poor students have to endure. Education should be made free for all as education is a stepping stone towards a civilized and developed society. By providing free education, everyone has an equal opportunity to pursue tertiary education. Besides, college graduates can opt for loan and scholarship to help lessen the financial burden. Paying the full cost is unbearable for certain families who face financial constraints. An intelligent student who is not offered a chance to go to college is just a waste to a country. In conclusion, college graduates should be earning higher salaries. They have the qualifications, skills and determination to help the company they work for to be more efficient and productive, but the contribution of the less well educated should also be recognised to ensure there is not a major income gap too. Comments: Excellent Essa y with ambitious vocabulary with relatively few mistakes Rating: IELTS Band 8 Word Count: 454 Deleted: between Deleted: often Comment [JA1]: Word choice Comment [JA2]: Word choice Comment [JA3]: Word Deleted: are Deleted: The t Deleted: That Deleted: d Deleted: the Deleted: just For more great resources see: http://www.jamesabela.co.uk/ Topic: Gender Issues Question: Do you believe that men and women are equal? Half a century ago, the concept of gender equality was not recognized by society due to the traditional perception that men should have more power than women in every aspect of life. However, this changed when the idea of women’s liberation occurred in the early 1960s to achieve the concept of gender equality in various aspects such as education, employment and politics. Therefore, it is believed that men and women are equal in today’s society. It is deemed that men and women are given equal opportunities in gaining education nowadays. In the past, women were restricted from being educated but this condition has been altered as the statement on only men can be educated is no longer relevant today. This can be proven from the fact that as many women as men have completed college education and most of them have successfully obtained professional and master degrees. Furthermore, men and women are also believed to have equal treatment in working places. Historically, women are paid an average of 74 cents for every dollar earned by men. However, since the introduction of Equal Pay Act, women are paid equally for equal jobs. As a consequence, it can be said that both sexes are equal. Additionally, I also believe that men and women are equal in aspects of politics. It is because some of the significant positions in politics are constituted by women and as many women as men have been given the chance to participate in political issues. Furthermore, the perception that men must be the king or leader of the country is obsolete. It is because the idea of gender equality has given chances for women to actively take part in current politics. For example, there is news that the future leader of Japan might be a woman. In conclusion, I trust that women and men are equal in various aspects such as in education, employment and politics. Women should be given the opportunities to act as what men did due to the achievement of the concept of gender equality and in my opinion, women are equal to men. Comments This assignment has some good ideas, but it also has some irrelevant material and it is difficult to understand some sentences. Time spent on the extra words in this assignment would have been better spent on improving grammatical accuracy and making sure points are clearly conveyed. Rating: IELTs Band 6 Word Count: 349 Deleted: In h Deleted: is Deleted: the Deleted: in Deleted: are Comment [TC1]: This part of the sentence is not needed Deleted: at Deleted: as men Deleted: the Deleted: s Deleted: the Deleted: the Deleted: would Comment [TC2]: I don’t understand this sentence [...]... spend too much time on sports as this will affect their studies and family’s relationship Comments: Good quality points and nice clean grammar This could be improved by better linkers, continuity and more ambitious vocabulary Rating: 7.5 Word Count: 319 For more great resources see: http://www.jamesabela.co.uk/ Deleted: These Deleted: the Topic: Poverty Question: Do you think that rich countries have... the third world Generally, starvation is a severe reduction in vitamin, nutrient and energy intake and is the most extreme form of malnutrition As we all know, almost all of the third world countries face this serious problem due to low economic growth and inefficient politics in their countries Unlike citizens in first world countries that can enjoy life or at least have a normal life, people in third... you sure this should be in the same sentence Deleted: higher Deleted: any Deleted: condition Deleted: of them Comment [TC4]: rephrase Comment [TC5]: rephrase Deleted: occurs Comment [TC6]: Not needed Deleted: shooter Deleted: d Deleted: ed Comments: Deleted: the There is some confusion over the tenses in this assignment and in parts the language is a little too upbeat for the seriousness of the topic. .. and something bad will happen to them This fear is simply caused by the inability of children to tell the difference between the fantasies presented on the TV and the reality Besides, children may also imitate the bad behaviors and attitudes shown through the TV programs Therefore, children should be discouraged from watching TV and playing computer games Deleted: it will bring Comment [TUC2]: Think... [TUC1]: Think about this linker Deleted: will Deleted: the Furthermore, sports help children to make full use of their time By spending most of their time on sports, children may not have enough time to spend on other bad activities such as illegal racing, smoking and drugs which will eventually spoil their future However, children that spend too much time on sports may effect on their studies This is... inequality and a lack of respect for God When genetic research was developed, who who should benefit? Besides that, this research apparently altered the invention of God with the purpose of making things perfect Nevertheless, scientists do have the right to do genetic research because this research had benefited human welfare and overcame food shortages Comment [TUC1]: rephrase Deleted: the Comment... body and conclusion Rating: IELTS Band 6 Word Count: 499 Deleted: of the Deleted: community Comment [TUC5]: This should be useds for your last comment rather than your conclusion Deleted: the Deleted: that For more great resources see: http://www.jamesabela.co.uk/ Topic: Gun Control Subject: Do you think that people should have the right to have a gun in their house? Guns were invented in the 17th century... The main reason that third world countries are suffering from the starvation is they lack money to take care of their citizens’ needs Rich countries such as the United States, England and Canada have sufficient capital to give funds to those third world countries to solve their problems and save thousands of lives easily Besides that, these rich countries should also lend a hand to third world countries... and increase of patients in the world, genetic research is one of the ways that can be used to solve this problem Scientists should have the right to conduct genetic research Deleted: the Deleted: taste Deleted: the Deleted: of Deleted: overcame Comments: There are a lot of minor grammar mistakes in this assignment, which will hurt the mark Time spent on extra words could have been used for checking... play computer games This could indirectly discipline their children too Comments: A good essay with some interesting points and good vocabulary usage Time spent on extra words could have been invested in improving accuracy There are a lot of article mistakes, mistakes associated with gerunds and some odd phrase Deleted: abusing Deleted: ping Deleted: ing Deleted: fighting Deleted: In this case, c Deleted: . [TUC1]: Think about this linker Deleted: will Deleted: the Deleted: These Deleted: the For more great resources see: http://www.jamesabela.co.uk/ Topic: Poverty Question: Do you think. http://www.jamesabela.co.uk/ Topic: Careers Question: People are starting to think that the idea of giving a single career is an old fashioned one, discuss People are starting to think that the idea. Word choice Deleted: ethics Deleted: from Deleted: from occurring. For more great resources see: http://www.jamesabela.co.uk/ Topic: Drunk Driving Question: Do you think that it is wrong

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