ZARA - Department of Textile Engineering

[...]... channels of sale The development of electronic commerce sets Gap Inc and H&M apart from Zara which does not offer its products online ۞Factors for Bussiness: Political Factor Zara as one of the best retail brands worldwide has various interactions with governmental policy for intervention in the economy and legal aspects in decision making processes Zara is required to understand the system of trade... than 30 years ZARA has transformed itself from a Spanish local brand into a truly global brand Zara has potential for the sustainable growth because of its capability and competitive advantage to experience the challenges of fashion industry The basic concept of the Zara is to keep production, design and production process which shall enable Zara to react promptly to shifts in demands of consumers... culture of the Zara reflect the business and consumer needs Still, Zara is able to make up for some cost rises by increasing prices overseas Finally, firm financial performance can also be impacted by broader economic conditions When the economy falters, consumers simply buy less and may move a greater share of wallet to less stylish but even lower-cost offerings from deep discounters like Wal-Mart... around 14.46pm ۞Current and future influence of the Trends & Moving forward It is viewed that the Zara Company moves towards greater comfort, design and quality The Company believes in manufacturing of sustainable products with the help of fair fabrics and recycled materials The devise team of the Zara has skills to produce the clothes according to the needs of the consumer at the current moment It... ZARA s main competitors The H&M and The Gap Inc are the main competitors The main competitors of ZARA are “H&M & Gap Inc” established many years ago before ZARA establishment H&M established in 1947 & Gap Inc established in 1969 While Zara controls its entire production chain, Gap Inc and H&M outsource all their production  Zara s vertical integration enables... discounters like Wal-Mart ۞ Zara Marketing Mix  Product Zara manufactures and sells products such as clothes, shoes, cosmetics and accessories for men, children and woman  Price Zara provides for people with lower income so its prices are very reasonable that everybody can afford that  Place Zara is present in about 30 countries at private locations There are 600 commercial stores and Zara is selling its... is clearly an over-riding concern for Zara logistics One senior manager put it―For us, “Now distance is not measured in kilometers.” The integrated logistics system is able to fulfill orders within 24 hours for Europe, 48 hours for America and a maximum of 72 hours for Asia Compared to similar companies in the industry, shipments are almost flawless - 98.9% accurate ۞Conclusion Zara is a successful... increased to 3.6 percent in the first quarter of 2012 and Global trade rebounds in parallels with industrial production in the first quarter 2012, which, in turn, benefited trade-oriented economies, notably Germany and those in Asia Zara always aware of GST, Duties and Tariffs Social factor: Regarding the social media trend development it’s a must for Zara to establish a social media relationship... out the world Promotion Zara focuses less on advertisement based marketing, but more on internet online marketing opportunities as Ecommerce strategy, social media and online shops SWOT Analysis of ZARA Helpful Harmful External Weaknesses: → → → → → Strong Branding (loyalty & awareness ) Fulfills customer demand Distribution Cost leadership strategy by cost efficiency Multi-Chanel strategy by extending... relationship to satisfy customer’s demands due to change in generation choices It’s one of Zara s strength to provide direct social contact to the customers as per Newsletter, Facebook, Twitter, Pinterest, YouTube, Flickr, Web mobile or a customer account Environmental factor: It has been examined that Earthquake in region of Japan impacted several factories to be destroyed, comprising Honda, Nestle and . mazadulhasan@yahoo.com Southeast University Southeast University Department Of Textile Engineering I/A 251,252 Tejgaon Dhaka Bangladesh Prepared By : ۞ What is ZARA?  ZARA is one of the world’s most successful fashion. Zara, Zara Home, Uterque, and Stradivarius  Product line & Quality of ZARA.  Zara believes in three fundamental components such as concept, value drivers and capabilities.  Mainly ZARA.  50% of the products Zara sells are manufactured in Spain, 26% in the rest of Europe, and 24% in Asian and African countries and the rest of the world.  Zara manufactures the majority of its