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Bangladeshi ! " ! #" " ! ##$!"""% ! WHAT IS FASHION? • && !&&& !' • ()! && ' • #"& $*+! ' !#!' ,&$&!&&& !' # "( !-'' "!-''./ 0# • 1 • 1 • • • 1! 2 • 1 ! 0# 3-''4 • 5 6! !! ! • 0 • • 17! • !8 ! ! && • !)! • # &&39:;<, = "! 4" ";< History of Fashion Clothes (Cont… ) !" • !") !5 5(( • " • & 7! • 5 &!' History of Fashion Clothes (Cont… ) # • 9:><9:?< • ! • (9:@@" & • A& • && ! • !!3B B4 • 0&& C 7"!! "&" "' History of Fashion Clothes (Cont… ) • (7"&" !"& "7"DE! ' History of Fashion Clothes (Cont… ) • 9:F< " "G • A& .& • D • H/ • B!!!" !"!! • B! G/ • & '0!& ! =' History of Fashion Clothes (Cont… ) • 9::< 9:F< • ( 3! G4 • GE" "&"!E !"!! && • (IE " 6' J!C '$""+' [...]... having the name of the manufacturer in the background Fashion Merchandising • Fashion merchandising is where fashion and business meet Fashion merchandising involves marketing fashions to various retail stores, boutiques and wholesalers • The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in ... decreases • The fashion is overused and becomes dull and boring • As the fashion decreases in popularity, retailers mark down their prices • Promotions center around major clearance or closeout sales of the fashion Fashion Cycle (Cont ) Obsolescence • The fifth stage of the fashion cycle when the style is rejected, is undesirable at any price, is no longer worn, and is no longer produced Fashion Cycle... the ultimate luxury fashion accessory Fashion Cycle • A period of time or life span during which the fashion exists, moving through the five stages from introduction through obsolescence • All styles that come into fashion rotate through the fashion cycle • Fashion acceptance can be illustrated using a bell-shaped curve Fashion Cycle (Cont ) Introduction: • The first stage of the fashion cycle when... Those who accept and wear a fashion only after it becomes acceptable to the majority Fashion Theories (Cont ) Trickle-down theory Trickle-up theory Trickle-across theory Tricle Down Theory • Trickle-down theory (Downward flow theory): The assumption that fashion trends start among the upper class or fashion leaders and move down to the masses or fashion followers • It is based on the traditional process... in mass distribution, advertising, and retail selling were developed and refined Fashion Marketing • High fashion couture clothes are very fashionable and expensive Couture design firms serve the small but influential high-priced market • High Fashions began in Paris, France Paris has been the international cultural center for hundreds of years Early designers from over the world went to Paris for their... of popularity • The fashion is demanded by almost everyone because it is now within the price range of most consumers and is mass produced in many variations • Each retailer tries to persuade customers that its version of the style is the best Fashion Cycle (Cont ) Long-run fashions: • Styles that take a long time to complete the fashion cycle • Classics, basics, and/or staple fashions • Slow introduction,... of fashion apparel • Advertising: Advertising is a paid promotional message by an identified sponsor It appears in such media as newspapers, magazines, television, and radio Locally, retail stores will use the newspaper, and perhaps the radio to advertise Nationally, retailers will use more expensive magazine ads, and national television • Publicity: Publicity is free promotion It includes any non-paid... small number of people called fashion leaders • Promotional activities include fashion shows and advertising in high fashion magazines • Fashions are produced in small quantities at high prices • Retail buyers purchase limited numbers to see if the style will be accepted Fashion Cycle (Cont ) Rise • The second stage of the fashion cycle when consumer interest grows and the fashion becomes more readily... Rank 2011 to 2012 Change 1 London, England 1 0 2 New York, U.S 2 0 3 Barcelona, Spain 7 +4 4 Paris, France 3 -1 5 Madrid, Spain 12 +7 6 Rome, Italy 13 +7 7 Sao Paulo, Brazil 25 18 8 Milan, Italy 4 -4 9 Los Angeles, U.S 5 -4 10 Berlin, Germany 10 0 FASHION ACCESSORIES A fashion accessory is an item which is used to contribute, in a secondary manner, to the wearer's outfit The term came into use in the... A-line kurtha, polo shirt, loafers and sari is a very good example for classic fashion Fads • Short lived fashion is called fad • They lack the design strength to hold consumers attention for a long time Cycles within cycles • Design elements such as color, texture, silhouette may change even though the style itself remains popular • Jeans is a good example (skin fit, boot cut, low waist, high waist, . " ! ##$!"""% ! WHAT IS FASHION? • && !&&&. !' # "( ! -& apos;' "! -& apos;'./ 0#. 4" ";< History of Fashion Clothes (Cont… ) !" • !")