indian apparel industry

Introduction to Apparel Industry © SOFT Student Handouts, By, Sunil Talekar, Faculty, SOFT- Pune • Basic needs of human; Food, and shelter Cloth Re-Cloth,,,,, Clothing and their importance @ Throughout history, clothing has had great meaning. It has indicated peoples handcrafted skill, artistic imagination, and cultural rituals. @ It also reflected advances in technology @ Clothing does lot more than cover your body From the beginning, clothing has served the same basic human needs; Why People Wear Clothes Protection = Physical needs Adornment & identification = Physical needs Modesty = Social needs Status = Social needs PROTECTION Protection: Clothing can prevent harm caused by the climate and the environment. Cloth supplements our natural body covering like a “ second skin”. Protective clothing give physical protection to the body @ From weather @ From environmental dangers @ From occupational hazards @ From Enemies ADORNMENt Adornment: Clothing can affect a persons mental attitude or morale in a good way. This is done through adornment or decoration @ Beauty is quality that gives pleasure to the senses, and gives a positive emotional reaction to the viewer. @ The way one culture views beauty in clothing may be completely different than the way one culture views beauty . IDENTIFICATION Identification: Identification is the process of establishing or describing who someone is or what someone does. @ Uniforms are a way of identifying roles, uniforms identify that someone is police officer, or a member of the armed forces. Uniforms can decrease racial, religious and other barriers. @ The regular clothing peoples wear may be considered “psychological uniforms”-looks at your classmate, aren’t all of them pretty much dressed alike? IDENTIFICATION Identification: Identification is the process of establishing or describing who someone is or what someone does. @ Ceremonial garment: These can provide identification-A white wedding dress indicates a woman is a bride. @ A cap and gown indicates a person is graduating @ Institutional wear: some businesses and institutes have dress codes. MODESTY Modesty: Human beings wear clothing to satisfy their social need for modesty Modesty is the covering of a persons body according to the code of decency of that persons society. In the 1800’s it was immodest for American Women to let their ankles show. Women's swimsuits were once made of thick fabric and covered the entire body. Now fashionable swimwear exposes lots of skin. The event you attending also affects your modesty By wearing appropriate and inappropriate clothing, people show their acceptance or rejection of their social environment Status: A persons status is his or her rank or position in comparison to others. “good “ or ‘high’ status is usually associated with recognition, prestige and social acceptance. STATUS WHY PEOPLES SELECT CERTAIN CLOTHs Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities. Fashion magazine is one book were to be left from today for people to read in hundreds of years. [...]... pants, shirts and tops  Traditional Indian clothing such as the kurti have been combined with jeans to form part of casual attire Fashion designers in India have blended several elements of Indian traditional designs into conventional western wear to create a unique style of contemporary Indian fashion INTRODUCTION TO APPAREL INDUSTRY : RETAIL INTRODUCTION  The Retail Industry in India has come forth... the global scenario Indian men are also becoming increasingly stylish Indian is home to numerous top men clothing brands that are domestic Some of the Top Men Clothing Brands in India are Madura Garments, Provogue India Ltd., Raymond Apparel Ltd., Pantaloon Retail (India) Ltd., Levi Strauss & Co etc TOP DOMESTIC MEN CLOTHING BRANDS IN INDIA  Zodiac  Provogue  Killer women's APPAREL F ORM A L CASUA... culture, religion and climate  Traditional Indian clothing for women in the north and east are saris or ghagra cholis and (lehengas) [citation needed] while many south Indian women traditionally wear sari and children wear pattu pavadai  Women started wearing more comfortable clothing and exposure to international fashion led to a fusion of western and Indian styles of clothing  Women's clothing... an individual, especially his or her behavior and emotional tendencies DOMESTIC RETAIL EXPORT DOMESTI C DOMESTIC MARKET  The domestic apparel industry constitutes three segments  MENS WEAR  WOMENS WEAR  KIDS WEAR mens womens kids MENS F ORM A L CASUA L LOUN G E APPAREL IN N E R ETH N IC IN STITUTI ON AL TOP TOP TOP TOP TOP BOTTO M BOTTO M BOTTO M BOTTO M ACCESSO RIES BOTTO M STREE T SPORT S BRIEF... Gaming, Fragrances, Stationery • Reliance Trends - Apparel and Clothing In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade menswear industry in India In 2000, the company became a wholly-owned subsidiary of Aditya Birla Nuvo • Planet Fashion, the multi-brand, apparel- retailing arm of Madura Fashion & Lifestyle... brands such as Lee,Wrangler,Vanityfair,Jansport,Flying Machine,Ruf & Tuf etc Key Players in India : RAYMOND • Raymond Apparel is one of the biggest textile players in India • Raymond Apparel has three major brands under its belt: Park Avenue , Parx & Manzoni • Other Key Players in the Apparel segment include Provogue India Limited which started in 1997 ITC Wills lifestyle BOUTIQUES IN INDIA BOUTIQUES... Fabindia Overseas Pvt Ltd.) is an Indian chain store retailing garments, furnishings, fabrics,Organics ,Personal Care and ethnic products handmade by craftspeople across rural India Established in 1960 by John Bissell , an American The products of Fabindia are mainly sourced from villages helping to provide and sustain rural employment in India Shoppers Stop is an Indian department store chain promoted... Players in India Notable Retailers in India Future Group Mahindra Group Future Group is an Indian privately held corporation that runs chains of large discount department stores and warehouse stores • Big Bazaar • Brand Factory • Central • Pantaloon Retail India (Now belongs to A Birla) The Mahindra Group is an Indian multinational company headquartered in Mumbai, with operations in over 100 countries... Nike, Reebok, LEGO, and Mattel OWN LABELS :STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc Key Players in India : MADURA GARMENTS • Madura Garments is a market Leader in branded apparel It offers wide range of ready-to-wear clothes to cater to every market segment • Madura Garments has ramped up exclusive showroom space more than 3lakh sq.ft through more than 200 stores across . blended several elements of Indian traditional designs into conventional western wear to create a unique style of contemporary Indian fashion. INTRODUCTION TO APPAREL INDUSTRY : RETAIL . EXPORT DOMESTI C DOMESTIC MARKET  The domestic apparel industry constitutes three segments  MENS WEAR  WOMENS WEAR  KIDS WEAR mens womens kids MENS APPAREL FORM A L CASUA L LOUN G E IN NE R IN. T TOP BOTTO M TOP BOTTO M TOP BOTTO M TOP BOTTO M TOP BOTTO M MENS WEAR  With the increasing fashion trends in the global scenario Indian men are also becoming increasingly stylish. Indian is home to numerous top men clothing brands that are domestic.  Some