INTRODUCTION TO FASHION TERMS © SOFT Student Handouts, By, Sunil Talekar, Faculty, SOFT-Pune !"# ##!$ %"&& #'#"###!$" !!(" )##$ %&& #""##"$ #)"#)("! #(")!("'*' !!$ %( "&& "!$ "!!$ #"## # ##+! %##& "!,' !,', -##, %Garment? "##''' ') $ %Garment components? "#!)''' ('+! !# $ Silhouette: # "$ !(" ')' #$ " ."" '' /#0! $ " $ / 1 11 0 $ " #)#"' ##"2 @ BELL STRAIGHT-TUBULER # BUSTLE-BACK FULLNESS BELL # Hi fashion:3 $"" # ."' !# ( ($ 4 ."' " 5#)$ " ! # ! $ " #$ (6 !7(7'5"!(! #"!#!. !!"!$ 8(7+'7'75 97)! !#":' "!#": 35!#'7'7 '77!"( ($ (""$ "## ((7"!($ #( !#'"( !)(!#(")")$ !)!( ($! ."!##" !.5"$"5#)$ (6 )3! $") $ Avant garde [...]... collection at the show Apparel business term H aute couture: ”F inest Dress M aking” in F rench It means the high fashion industry It refers to a group of firms or Fashion house”, each with a designer who creates original, individually designed fashions The designer who owns the firm in the couturier or maker @ H aute couture fashions originate in Paris, N ew York, or other fashion centers They are... zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead This has increased the idea of Zara as a "fashion imitator" company and low cost products Lack of advertisement is also in contrast to direct competitors such as U niqlo and U nited Colors of Benetton Fashion year… There are two main seasons:- spring-summer, autumn-winter… International fashion week... Both require different fashion look & a new range of colors & fabric design for the time of year • Light weight fabrics in summer • H eavy weight fabrics in winter The design plan… Designers work a year in advance • In the spring the studio works for the spring summer of the fall year Each collection is researched so that all the items in it compliment each other, will be in style, & have the particular... Englishman Charles F rederick Worth’s work, produced in Paris in the mid-nineteenth century In modern F rance, haute couture is a "protected name" that can be used only by firms that meet certain well-defined standards H owever, the term is also used loosely to describe all high -fashion custom-fitted clothing, whether it is produced in Paris or in other fashion capital such as London, M ilan, N ew York or Tokyo... hard time keeping such items in stock because people are so eager to buy them classic Classic: An item of clothing that continues to be popular even though fashion changes It is always acceptable Classics were originally fashion items, but their general appeal and simple stylelines have kept them popular They can worn year after year Examples of classics: White dress shirts, dark business suits, pleated... like the original, but the price had been reduced Some of the top high fashion brands are, @ Zara @ M ango @ Sisley fashion imitator=zara It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year Zara has resisted the industry- wide trend towards transferring fast fashion production... Those garments that are mass-produced in factories They are manufactured in quantity according to standard sizes Each garment design has thousand made They are all alike and are for sale in many sizes Consumers: Those who buy and wear the garments Consumers purchase and use apparel as well as other economics goods Consumers are very important in determining what fashion will or will not become popular... that join two garment to pieces together @ Darts are short, tapered, stitched areas that takes out excess fabric in to it and enable the garment to fit the figure @ Bodice: the bodice of a garment is the area above the waist, such as the upper part of a dress or jumpsuit The bodice is usually closely fitted and is distinguished by a seam at the waistline Fashion introducer In fashion cycle, high fashion. .. high fashion is first introduced by the fashion leaders - Fashion leaders are men and women who have the credibility to start new styles • M adonna • Jennifer Lopez Every community in the world has fashion leaders They are the ones who are first to adopt and display new styles within their special groups As fashion comes and go, they seem to be extreme and daring when they are first introduced, smart and... using time-consuming, hand-executed techniques "Couture" means dressmaking, sewing, or needlework and is also used as a common abbreviation of haute couture and refers to the same thing in spirit "H aute" means elegant or high An haute couture garment is made specifically for the wearer’s measurements and body stance It originally referred to Englishman Charles F rederick Worth’s work, produced in . INTRODUCTION TO FASHION TERMS © SOFT Student Handouts, By, Sunil Talekar, Faculty, SOFT-Pune . $ " #)#"' ##"2 @ BELL STRAIGHT-TUBULER # BUSTLE-BACK FULLNESS BELL # Hi fashion: 3 $"" #