Tourism and the branded city - film and identity on the Pacific Rim

[...]... does one live in a branded city ? A very obvious vector of modern urban experience, which transects all the approaches to place branding, is in the invention of tradition and the deliberate connection of tradition to locale Festivals are created by tourism authorities, and the subsequent visualisation and dissemination of these events attract domestic and international visitors In 1998 the Hong Kong Tourism. .. though they had always been part of the Hong Kong imagination and spatial ontology ‘Off the map’ for the Hong Kong islanders, Sha Tin is now on the map for visitors who take up the invitation and narrative enticements of these kinds of initiative Such stretching of the spatial dynamic is more problematic in Sydney, where the concentration on the iconic centre – that rushing down to the sea of the original... activity, but of the idea of the city in film, the image of the city in modern urban planning, the city as a ‘hub’ in creative policy, the city as a brand, and the visual city of cultural criticism Cities on Paper In Peter Whitfield’s Cities of the World: A History in Maps (2005), the world is not configured along the West Pacific Rim Nor, on the other hand, is it particularly biased towards the current world... idea of city branding to historical trajectories, to the interpretative world of film and to the various mapping projects that are logical extensions of ways of understanding the city over time The most recent iteration of urban mapping is the trend for creative cities and knowledge economies These part-economic, 10 Tourism and the Branded City part-governmental notions have triumphed as orienting themes...x Tourism and the Branded City Donald, S.H (2006), The Idea of Hong Kong, Structures of Attention in the City of Life’, in C Lindner (ed.), Urban Space and Cityscapes (London: Routledge), pp 63–74 Donald, S.H and Gammack, J.G (2004), ‘Branding Cities: A Case Study of Collaborative Methodologies in Cultural, Film and Marketing Research’, Everyday Transformations: The Twenty-First Century... cultural possibilities and education are the assets generally proposed when considering a city s future We would like to think about them alongside consideration of two kinds of emotional relationship to a city, that of someone who loves it and that of someone who belongs there Introduction: An Argument for the Cinematic City 3 The question ‘how’ then requires an affective answer, and one which notes that... evoked in literature and have reached way beyond the confines of their national and regional origins Readers, especially those in postcolonial zones of South and South-East Asia and with access to the colonial canon, will surely have a sense of ‘London’ as a textual space which dominates their perceptions and disappointments of the city as an actual place In her 2004 novel, Small Island, Andrea Levy describes... emotional and cultural resources as pragmatic ones How will people imagine their cities and those of other people and other nations? How will they understand the place in which they live? What will it mean to be where they are? What effect will the perceptions of others have on their own experience of everyday life in a city? In the following chapters we shall look at these questions through the prisms... insights into how a city tells its own stories, and thereby builds its self-perception and the perceptions of others New Yorkers are loud, self-obsessed, funny, clever and urbane Londoners are either suave and class-conscious or edgy and disposed to crime At least, that is what we learn from films And, as we shall suggest, Sydneysiders stand for Australians in general, and the Sydney locations used in films... narrative is closely tied to the convergence of screen conventions with other modes of public discourse Thus, a wise brand designer will seek to discover the stories which thrive in a particular location, and which underwrite how people imagine and regulate their lives on a symbolic level 14 Tourism and the Branded City In Hong Kong in 2003–2004 the city brand team ran competitions in which local residents . Cataloging-in-Publication Data Donald, Stephanie. Tourism and the branded city : fi lm and identity on the Pacifi c Rim / by Stephanie Hemelryk Donald and John G. Gammack. p. cm. (New directions in tourism. Colantonio and Robert B. Potter ISBN 97 8-0 -7 54 6-4 73 9-3 Tourism and the Branded City Film and Identity on the Pacifi c Rim STEPHANIE HEMELRYK DONALD Institute for International Studies, University of Technology,. lm and identity on the Pacifi c Rim. - (New directions in tourism analysis) 1. Tourism - Pacifi c Area 2. City promotion - Pacifi c Area 3. Cities and towns in motion pictures 4. Tourism - Pacifi