Formulating business strategy of the national pharmaceutical company No2 (CODUPHA) in period 2012-2016

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Formulating business strategy of the national pharmaceutical company No2 (CODUPHA) in period 2012-2016

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Mục lục

  • COVER PAGE

  • CONFIRMATION

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENTS

  • LIST OF ABBREVIATIONS

  • LIST OF FIGURES, GRAPHS

  • INTRODUCTION

    • 1.1. Reasons of choice of the researched topics

    • 1.2. The process of formulation of business strategy

    • 1.3. Tools for analyzing and choosing the business strategy of the organizational

  • CHAPTER II. ANALYSIS OF THE BASES OF FORMULATION OF BUSINESS STRATEGY FOR CODUPHA

    • 2.1. Brief about the National Pharmaceutical Company No 2 (Codupha)

    • 2.2. Analyzing the external environment of the organization

    • 2.3. Analysis of internal environment of the enterprise

  • CHAPTER III. CHOICE OF BUSINESS STRATEGY AND IMPLEMENTATION SOLUTIONS

    • 3.1. The long-term development of Codupha

    • 3.2. Choice of business strategy for CODUPHA in period 2012 - 2016

    • 3.3. Strategy implementation solutions

  • LIST OF REFRENCES

  • APPENDIX

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