Business strategy building for SunTravel Co, Ltd period of 2010-2015

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Business strategy building for SunTravel Co, Ltd period of 2010-2015

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Mục lục

  • COVER PAGE

  • ACKNOWLEDGEMENTS

  • TABLE OF CONTENTS

  • LIST OF ABBREVIATIONS

  • LIST OF TABLES AND FIGURES

  • INTRODUCTION

    • 1. The neccesity of topics

    • 2. Research purposes

    • 3. Object and scope of the research

    • 4. Research methodology

    • 5. Expected output

    • 6. Lay-out of capstone project report

    • CHAPTER 1 : BASIC THEORY OF STRATEGIC MANAGEMENT

      • 1. Basic theory of strategic management

      • 2. Strategy building for an enterprise

      • CHAPTER 2 : COMPANY'S BUSINESS ENVIRONMENT ANALYSIS

        • 1. Overview about SUNTRAVEL

        • 2. External business environment analysis

        • 3. Internal environment analysis

        • CHAPTER 3 : BUSINESS STRATEGIES OF SUNTRAVEL FOR PERIOD OF 2010-2015

          • 1. Visions and missions of SUNTRAVEL for period of 2010-2015

          • 2. Business strategies selection for SUNTRAVEL period 2010-2015

          • 3. Solutions to implement strategies chosen

          • RECOMMENDATIONS

            • 1. Vietnam administration tourism and stakeholders

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